SEO for bigcommerce site
-
I have a site on bigcommerce platform .from Where do i need start SEO for these types of ecommerce sites.Looking for Experts ideas . Thank you.
-
Sure.
It is fairly simple Chandana. Much like marketing yourself offline, you need to establish valuable contacts and relationships within your professional industry. The same goes for the web. Search engines derive authority from links, citations, likes, tweets and any measurable metric they can tally. However, links are still the most important.
Showing Google your companies digital footprint (or web presence) is vast, robust and mentioned on sites they trust will actually make a site with GOOD on-site SEO very powerful. Without that, you'll only see a handful of your pages indexed and served in positions of prominence.
If link building truly is a priority, I would look up Garrett French and read his articles, look at his tools and the Ontolo link building book.
-
Thank you "driving authority to the domain" can u explain about this plz
-
Here's what you need to know:
- Big sites require domain authority or scalable long-tail strategies.
- You must always focus on driving authority to the domain.
- Build links. Lots of links. Diversify the link profile.
Don't believe me? Look at how many search-results pages walmart.com has ranking now across all their verticals. Sure, on-site is very important but driving authority to the domain is something that NEEDS to happen and can take months to process, let alone, facilitate the link building campaigns.
Linking Strategies:
- Outreach campaigns.
- Linkbait.
- Linkable assets.
-
The biggest compliance issue with most large ecommerce sites is product pages creating tons of duplicate and often empty pages with little or no content and often just product info repeated on multiple pages. Rel next, canonical, noindex metas, and adding content are all issues needing to be configured properly. In addition, quite often duplicate and untargeted title and meta tags is also a big issue with very large sites with autogenerated pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO rank down 35%
So I recently switched from an Opencart website to a Magento 2 website and my rank has dropped by 35% two weeks later, this is bad news. My old Magento website was 5 years old and was in desperate need of an upgrade, hence the Magento 2 site. I realised today that the canonical URLs on my stores were set to the individual stores as opposed to one store, thus I expect resulting in duplicate content issues (even though Google Webmaster Tools didn't show it). I'm just wondering if anyone else can see something I may be missing? My sites are: thespacecollective.com (primary) thespacecollective.com/us/ (canonical to primary) Thank you!
Intermediate & Advanced SEO | | moon-boots0 -
301 redirecting a site that currently links to the target site
I have a personal blog that has a good amount of back links pointing at it from high quality relevant authoritative sites in my niche. I also run a company in the same niche. I link to a page on the company site from the personal blog article that has bunch of relevant links pointing at it (as it's highly relevant to the content on the personal blog). Overview: Relevant personal blog post has a bunch of relevant external links pointing at it (completely organic). Relevant personal blog post then links (externally) to relevant company site page and is helping that page rank. Question: If I do the work to 301 the personal blog to the company site, and then link internally from the blog page to the other relevant company page, will this kill that back link or will the internal link help as much as the current external link does currently? **For clarity: ** External sites => External blog => External link to company page VS External sites => External blog 301 => Blog page (now on company blog) => Internal link to target page I would love to hear from anyone that has performed this in the past 🙂
Intermediate & Advanced SEO | | Keyword_NotProvided0 -
Would changing the file name of an image (not the alt attribute) have an effect of on seo / ranking of that image and thus the site?
Would changing the file name of image, not the alt attribute nor the image itself (so it would be exactly the same but just a name change) have any effect on : a) A sites seo ranking b) the individual images seo ranking (although i guess if b) would be true it would have an effect on a) although potentially small.) This is the sort of change i would be thinking of making : ![Red ford truck](2554.jpg) changed to ![Red ford truck](6842.jpg)
Intermediate & Advanced SEO | | Sam-P0 -
Which URL is better for SEO?
We have a URL structure question: Because we have websites in multiple countries and in multiple languages, we need to add additional elements to our URL structure. Of the two following options, what would be better for SEO? Option 1: www.abccompany.com/abc-ca-en/home.htm Option 2: www.abccompany.com/home.abc.ca.en.htm
Intermediate & Advanced SEO | | northwoods-2603420 -
Mobile Site Annotations
Our company has a complex mobile situation, and I'm trying to figure out the best way to implement bidirectional annotations and a mobile sitemap. Our mobile presence consists of three different "types" of mobile pages: Most of our mobile pages are mobile-specific "m." pages where the URL is completely controlled via dynamic parameter paths, rather than static mobile URLs (because of the mobile template we're using). For example: http://m.example.com/?original_path=/directory/subdirectory. We have created vanity 301 redirects for the majority of these pages, that look like http://m.example.com/product that simply redirect to the previous URL. Six one-off mobile pages that do have a static mobile URL, but are separate from the m. site above. These URLs look like http://www.example.com/product.mobile.html Two responsively designed pages with a single URL for both mobile and desktop. My questions are as follows: Mobile sitemap: Should I include all three types of mobile pages in my mobile sitemap? Should I include all the individual dynamic parameter m. URLs like http://m.example.com/?original_path=/directory/subdirectory in the sitemap, or is that against Google's recommendations? Bidirectional Annotations: We are unable to add the rel="canonical" tag to the m. URLs mentioned in section #1 above because we cannot add dynamic tags to the header of the mobile template. We can, however, add them to the .mobile.html pages. For the rel="alternate" tags on the desktop versions, though, is it correct to use the dynamic parameter URLs like http://m.example.com/?original_path=/directory/subdirectory as the mobile version target for the rel="alternate" tag? My initial thought is no, since they're dynamic parameter URLs. Is there even any benefit to doing this if we can't add the bidirectional rel="canonical" on those same m. dynamic URLs? I'd be immensely grateful for any advice! Thank you so much!
Intermediate & Advanced SEO | | Critical_Mass0 -
Consolidate Local sites to one larger site
I am a partner in a real estate company that operates in 10 different markets across the country. Each of these markets has it's own individual domain. My question is should we consolidate each of these markets into one domain that services all markets? What would we possibly gain or lose from an organic traffic standpoint? In some of our more established markets (Indianapolis, Las Vegas, Tampa, Orlando and Charlotte) our organic traffic accounts for 50-60% of our total traffic. In some of our newer markets (Denver, Phoenix, San Diego) it accounts for less than 15%. We do operate under two different brand names. EasyStreet Realty and Highgarden Real Estate. EasyStreet has been around since 2000 with most of our Highgarden sites only up for 6-24 months. Another question is we are considering converting all EasyStreet divisions to Highgarden. I am a little reluctant to do so, since most of our organic traffic is coming from our EasyStreet sites. Thoughts? You can find links to all our sites at www.easystreetrealty.com or www.highgarden.com Thank you in advance for your insight.
Intermediate & Advanced SEO | | EasyStreet0 -
Where would the SEO juice go if I have a wordpress site hosted by godaddy?
I am planning on moving my website to a wordpress that is hosted by godaddy. I am wondering where the SEO juice that my website has already gained would go. Would it go to godaddy when I make the move instead?
Intermediate & Advanced SEO | | SierraPCB0 -
Do interstitials hurt SEO?
If you go to www.homeportfolio.com and click on one of the links in the footer. you'll notice you are presented with an interstitial. Can you tell me if that hurts our SEO and if we lose any link juice or suffer in any other way as a result of this linking method? my main concern is whether having anchor text that says "bathroom ideas" that goes to an interstitial that doesn't mention bathroom ideas is non-relevant... even if it refreshes 12 seconds to a page that is.
Intermediate & Advanced SEO | | KaplanSEM0