Trying to fill in the missing gaps

[Hughescov]

The missing gaps are optimisation opportunities I have missed with my site. 
I have managed to optimise the site a great deal from what it was, with a new site design and better architecture and focusing on all the on page SEO.
The only problem being it doesn't seem to be an easy market to create links through or find interesting places to guest post or interact on blogs.

The site is https://perco.co.uk

I would be grateful if anyone could give me an overview on the site and their thoughts?

Cheers

[Hughescov]

Hey Marcus,

I've implemented a few of the things you suggested, yet to get a blog up and running but hopefully it's in the process.

Seeing as you gave me such a thorough reply I was wondering if you could help me with another site. www.data-contracts.co.uk

I am struggling to rank for concrete repair on google.co.uk. I've tested a few things but cannot get anything to budge in the SERP.

Any suggestions?

Cheers

[Hughescov]

Cheers Marcus!

[Marcus_Miller]

The problem with no branding in SERP listings is that they don't look great and getting listed is only half the battle, you have to get clicked on as well. If you do the following search you can see all indexed pages and get an idea how they are displayed.

site:perco.co.uk

As it goes, some of your links, the very first one I clicked on 404'd so you have other problems to resolve as well.

Re the HTTPS, if you run your site on https://perco.co.uk that's what will be displayed but there is really no reason to run anything other than secure pages (checkout / payment processing) over HTTPS so really, I would lose that on all but the required pages. One for your tech people.

The blog, best is widely agreed to be on the site so a main navigation and /blog so http://www.perco.co.uk/blog is ideal.

Your blog content is likely going to be much more shareable and make for better link targets so always, always have it on site unless you have a cast iron reason not to.

Plenty there to keep you busy eh!

Marcus

[Hughescov]

Marcus,
Excellent response, thank you!

I will explain some of my thinking. The bland page names were so that all the focus was on the keyword and not spread out onto branding. I felt the branding was doing well on its own as the majority of customers coming to the site are through the brand name. I will take your advice on this subject now.
Thanks for spending the time creating examples for SERP listings, I obviously haven't spent enough of my own time on them!

I could do with more help regarding the HTTPS & WWW. The HTTPS I believe is because there is a SSL certificate on our website for each page for the request a call back. I would gladly see our URLs display as WWW on the SERP but I don't know how to rectify this, do you?

And why not create a blog? I feel enlightened, a quick thought, how would you implement the blog, as a seperate navigation heading and page? Or a seperate site such as blogspot?

Thanks a lot for your help.

Yes I am in Walsall, but I don't the place very well unfortunately.

[Marcus_Miller]

Hey Shaun

Right, I have had a quick look and some initial feedback.

1. You have just gone with very bland page titles for the main keyword so for instance, the homepage title is:

Trenchless Technology

You provide that service, but that is not who the site or business is, where is the branding? How about changing it to something like:

Perco - Leaders in Trenchless Technology Solutions

2. You have a meta keywords tag, I would lose that for starters

3. You have a very short meta description. Again, a missed opportunity to explain who you are and improve upon that serp listing. In fact, a search for Trenchless Technology returns you in 5th place but your SERP listing is pretty weak.

Trenchless Technology https://perco.co.uk/ Pipeline contractor, working predominantly in the water and sewerage sector. 
Uses hydraulic (non-percussive) and pneumatic pipe bursting techniques, as well ...

It is not using your meta description (as it is so short likely so just getting those absolute basics right is a good starting place and having it look something more like.

Perco - Leaders in Trenchless Technology Solutions
www.perco.co.uk
We are the UK's market leader in trenchless technology (no dig technology) operating in the utilities, construction, rail network and facilities management sectors.

4. HTTPS domain

Is there any reason for https? I prefer a standard www. and it certainly looks better in any displayed results. If you notice I changed this in the above example.

5. There are no Blogs or places talking about this? Great, what a killer opportunity, when does your blog launch? Seriously though, there seems to be hundreds of related keywords and a simple google keyword search for trenchless technology returns a bunch of

6. Page Titles & Branding

There is no branding across the rest of the page titles? The few meta descriptions I looked at seemed better but page titles like this are doing you no favours

Expandit Manufacturing

Directional Drilling

Get your brand on those page titles and start letting people know who you are so...

Expandit Manufacturing | Perco.co.uk

Directional Drilling | Perco.co.uk

Exactly what you use as branding is your call but something, anything is better than these single keyword page titles.

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Really, there is plenty to do here on the site before you start worrying about building links but I would imagine this is a fairly complicated service so with a bit more scope applied finding blogs to get links from should be easy enough. But, it would be a damn site easier if you started a blog and used that to network and spark things off.

That should give you some food for thought eh!

By the way, are you in Walsall? Just down the road from me in Birmingham, I used to live by the Arboretum. Small world!

Hope it helps!

Marcus