Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. What should I cover in a SEO proposal ?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    What should I cover in a SEO proposal ?

    Intermediate & Advanced SEO
    6
    7
    13252
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • kashyaplakkad
      kashyaplakkad last edited by

      What should I cover in a SEO proposal? Is there any sample SEO Proposal template in SEOMoz?

      1 Reply Last reply Reply Quote 1
      • eugenezaremba
        eugenezaremba last edited by

        Check out Quote Roller’s SEO proposal template here http://www.quoteroller.com/proposal-templates/seo-proposal-template/

        And I suggest  you to give Quote Roller (www.quoteroller.com) a try – it has 14 day free trial and actually is really nice tool for sending and tracking business proposals

        1 Reply Last reply Reply Quote 0
        • Francisco_Meza
          Francisco_Meza @greg_k last edited by

          I think I'll be using this soon: http://www.bidsketch.com/

          They are on SEOMOZ's Perks http://www.seomoz.org/pro-perks

          1 Reply Last reply Reply Quote 1
          • greg_k
            greg_k last edited by

            As Francisco says, Danny Dover's book is a great resource. However, even though it contains two detailed example SEO audit reports, it doesn't contain an example SEO proposal. Neil Patel has a useful Feb 2013 post about what to put in a great SEO proposal here:

            http://www.quicksprout.com/2013/02/28/what-makes-a-great-seo-proposal/

            Greg

            Francisco_Meza 1 Reply Last reply Reply Quote 2
            • NainaGola
              NainaGola last edited by

              There must be a tool which could provide an overall layout and structure for the SEO proposal. Seomoz doesn't have one. It is there in Raven. Do let me know if found anything. Thanks

              1 Reply Last reply Reply Quote 0
              • eyepaq
                eyepaq last edited by

                I think is worth it to develop the proposal in a custom manner for each client based on his needs, KPIs, current status and so on.

                We usually touch the bellow point in each proposal:

                • general status of the domain and general guidelines on what can be improved

                • on page optimisation improvments (from url structure, code, ux, nine relining, meta tags and content

                • link profile analysis, improvement channels

                • social media in correlation with SEO.

                depending on the client and status of the proposal (initial, strategy etc) you can get into details with all or some of the points.

                Hope it helps.

                1 Reply Last reply Reply Quote 2
                • Francisco_Meza
                  Francisco_Meza last edited by

                  Buy this book. It covers what you are looking for. This book was written by Danny Dover, the former Lead SEO for SEOMOZ.

                  http://www.amazon.com/Danny-Dover/e/B002IR161U/ref=sr_ntt_srch_lnk_1?qid=1332304804&sr=8-1

                  1 Reply Last reply Reply Quote 0
                  • 1 / 1
                  • First post
                    Last post

                  Got a burning SEO question?

                  Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                  Start my free trial


                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • FashionLux

                    AJAX requests and implication for SEO

                    Hi, I got a question in regard to webpages being served via AJAX request as I couldn't find a definitive answer in regard to an issue we currently face: When visitors on our site select a facet on a Listing Page, the site doesn't fully reload. As a consequence only certain tags of the content (H1, description,..) are updated, while other tags like canonical URLs, meta noindex,nofollow tag, or the title tag are not updating as long as you don't refresh the page. We have no information about how this will be crawled and indexed yet but I was wondering if anyone of you knows, how this will impact SEO?

                    Intermediate & Advanced SEO | | FashionLux
                    0
                  • ParkerSoftware

                    Will the use of lightbox affect SEO?

                    I am looking to condense a features list on my pricing page. it is currently a static list however I want the user to click a button and a full list of standard features will pop up in a lightbox. How will this affect my SEO? Can Google read content in a lightbox?

                    Intermediate & Advanced SEO | | ParkerSoftware
                    0
                  • Gordian

                    SEO site Review

                    Does anyone have suggestions on places that provide in depth site / analytics reviews for SEO?

                    Intermediate & Advanced SEO | | Gordian
                    0
                  • RoxBrock

                    Does having a ? on the end of your URL affect your SEO?

                    I have some redirects that were done with at "?" at the end of the URL to include google coding (i.e. you click on an adwords link and the google coding follows the redirected link). When there is not coding to follow the link just appears as "filename.html?". Will that affect us negatively SEO-wise? Thank you.

                    Intermediate & Advanced SEO | | RoxBrock
                    1
                  • unibiz

                    Domain Alias SEO

                    We have 5 domain alias of our existing sites
                    All 5 domain alias are domain alias of our main site. It means, all domain alias will have exactly same site and contents
                    Like Main domain: www.mywebsite.com
                    DomainAlias: www.myproduct.com,  www.myproduct2.com,  www.myproduc3.com
                    And if anybody will open our site www.myproduct.com, it will open same website which I have in primary site what can i do to rank all website without any penalty....i s there any way? This is domain alias of in hosting industry Thanks

                    Intermediate & Advanced SEO | | unibiz
                    0
                  • attorney

                    Are dropdown menus bad for SEO

                    I have an ecommerce shop here: http://m00.biz/UHuGGC I've added a submenu for each major category and subcategory of items for sale. There are over 60 categories on that submenu. I've heard that loading this (and the number of links) before the content is very bad for SEO. Some will place the menu below the content and use absolute positioning to put the menu where it currently is now. It's a bit ridiculous in doing things backwards and wondering if search engines really don't understand. So the question is twofold: (1) Are the links better in a bottom loading sidemenu where they are now? (2) Given the number of links (about 80 in total with all categories and subcategories), is it bad to have the sidemenu show the subcategories which, in this instance, are somewhat important? Should I just go for the drilldown, e.g. show only categories and then show subcategories after? Truth is that users probably would prefer the dropdown with all the categories and second level subcategories, despite the link number and placement.

                    Intermediate & Advanced SEO | | attorney
                    1
                  • kchandler

                    URL Shorteners. Are they SEO Friendly?

                    Do URL shortener services like bit.ly act as 301 redirects? I was thinking about utilizing one for longer query based URLs and didn't want to risk losing link juice. Thanks for the insight! Regards - Kyle

                    Intermediate & Advanced SEO | | kchandler
                    0
                  • SteveOllington

                    Does Blocking ICMP Requests Affect SEO?

                    All in the title really. One of our clients came up with errors with a server header check, so I pinged them and it times out. The hosting company have told them that it's because they're blocking ICMP requests and this doesn't affect SEO at all... but I know that sometimes pinging posts, etc... can be beneficial so is this correct? Thanks, Steve.

                    Intermediate & Advanced SEO | | SteveOllington
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  • Digital Marketers
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.