Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What should I cover in a SEO proposal ?
-
What should I cover in a SEO proposal? Is there any sample SEO Proposal template in SEOMoz?
-
Check out Quote Roller’s SEO proposal template here http://www.quoteroller.com/proposal-templates/seo-proposal-template/
And I suggest you to give Quote Roller (www.quoteroller.com) a try – it has 14 day free trial and actually is really nice tool for sending and tracking business proposals
-
I think I'll be using this soon: http://www.bidsketch.com/
They are on SEOMOZ's Perks http://www.seomoz.org/pro-perks
-
As Francisco says, Danny Dover's book is a great resource. However, even though it contains two detailed example SEO audit reports, it doesn't contain an example SEO proposal. Neil Patel has a useful Feb 2013 post about what to put in a great SEO proposal here:
http://www.quicksprout.com/2013/02/28/what-makes-a-great-seo-proposal/
Greg
-
There must be a tool which could provide an overall layout and structure for the SEO proposal. Seomoz doesn't have one. It is there in Raven. Do let me know if found anything. Thanks
-
I think is worth it to develop the proposal in a custom manner for each client based on his needs, KPIs, current status and so on.
We usually touch the bellow point in each proposal:
-
general status of the domain and general guidelines on what can be improved
-
on page optimisation improvments (from url structure, code, ux, nine relining, meta tags and content
-
link profile analysis, improvement channels
-
social media in correlation with SEO.
depending on the client and status of the proposal (initial, strategy etc) you can get into details with all or some of the points.
Hope it helps.
-
-
Buy this book. It covers what you are looking for. This book was written by Danny Dover, the former Lead SEO for SEOMOZ.
http://www.amazon.com/Danny-Dover/e/B002IR161U/ref=sr_ntt_srch_lnk_1?qid=1332304804&sr=8-1
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO on dynamic website
Hi. I am hoping you can advise. I have a client in one of my training groups and their site is a golf booking engine where all pages are dynamically created based on parameters used in their website search. They want to know what is the best thing to do for SEO. They have some landing pages that Google can see but there is only a small bit of text at the top and the rest of the page is dynamically created. I have advised that they should create landing pages for each of their locations and clubs and use canonicals to handle what Google indexes.Is this the right advice or should they noindex? Thanks S
Intermediate & Advanced SEO | | bedynamic0 -
Bad SEO Practice: in title tag?
Greetings, I just discovered that some of our content was produced with
Intermediate & Advanced SEO | | Eric_Lifescript
tags in the title tag. Example: <title>Diabetes Symptoms <br> In Women Over 40</title> My gut says this is bad for SEO, but I couldn't find a definitive answer on the web, so I thought I would ask the community of gurus here at Moz. 🙂 Thanks in advance for any reply. Kind regards, Eric0 -
Do Page Anchors Affect SEO?
Hi everyone, I've been researching for the past hour and I cannot find a definitive answer anywhere! Can someone tell me if page anchors affect SEO at all? I have a client that has 9 page anchors on one landing page on their website - which means if you were to scroll through their website, the page is really really long! I always thought that by using page anchors instead of sending users through to a dedicated landing page, ranking for those keywords makes it harder because a search spider will read all the content on that landing page and not know how to rank for individual keywords? Am I wrong? The client in particular sells furniture, so on their landing page they have page anchors that jump the user down to "tables" or "chairs" or "lighting" for example. You can then click on one of the product images listed in that section of the page anchor and go through to an individual product page. Can anyone shed any light on this? Thanks!
Intermediate & Advanced SEO | | Virginia-Girtz1 -
Advanced SEO - What would you do after you run out of keywords?
Hello! Our company has been growing in terms of traffic and ranking well for a couple of years but we are now kind of stagnating because we just don't know what to do next. We have a good blog - and with our blogs, we have been targeting all major keywords with their related keywords as a bucket. - "keyword theme / page" for a long time. But it seems we now don't have any major keyword theme to write about. What is worse is that we don't see any traffic growth since 2014 September. (although we added many good blogs) So what would do you when you run out of keywords? or keyword themes? Would you just keep pumping in more blogs and hope that you get more clicks? or at some point, you just don't care about keywords and write whatever relevant to your site? Wouldn't it hurt our site if we create similar keyword themed pages? (like regurgitating our keywords?) or even same keyword targeting pages? You must have similar experience if you are an owner of a niche site. Can you please share your experience with this kind of headaches? Thank you and look forward to your comments.
Intermediate & Advanced SEO | | joony3 -
Are these URL hashtags an SEO issue?
Hi guys - I'm looking at a website which uses hashtags to reveal the relevant content So there's page intro text which stays the same... then you can click a button and the text below that changes So this is www.blablabla.com/packages is the main page - and www.blablabla.com/packages#firstpackage reveals first package text on this page - www.blablabla.com/packages#secondpackage reveals second package text on this same page - and so on. What's the best way to deal with this? My understanding is the URLs after # will not be indexed very easily/atall by Google - what is best practice in this situation?
Intermediate & Advanced SEO | | McTaggart0 -
Link Age as SEO factor?
Hi Guys
Intermediate & Advanced SEO | | VividLime
I have a client who ranks well within a competitive sector of the travel industry. They are planning CMS move which will involve changing from .cfm to .aspx We will be doing the standard redirects etc However Matt's statement here on 301 redirects got me thinking
http://www.youtube.com/watch?v=zW5UL3lzBOA&t=0m24s He says that basically you loose a bit of page rank when you do a 301 redirect. Now, we will be potentially redirecting 1000s of links and my thinking is 'a lot of a little, adds up to a lot' In other words, 1000s of redirects may have a big enough impact to loose some rankings in a very competitive and aggressive space. So recommended that we contact the sites who has the link highest value and ask them to manually change the links from cfm to aspx. This will then mean that there are no loss value as with a 301 redirect. -But now I have another dilemma which I'm unsure about. So the main question:
Is link age factor in rankings ? If I update any links, this will make said link new to Google, so if link age is a factor, would this also lessen the value passed initially?0 -
SEO for Korea - Naver & Daum
Google and Yahoo have very little market penetration in the Korean markets. Instead, the popular search engines are Naver and Daum. Naver seems to like keeping traffic within its own network of sites. Does anyone have tips for what things might work to increase search visibility in Korea?
Intermediate & Advanced SEO | | art-boy0