Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. What should I cover in a SEO proposal ?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    What should I cover in a SEO proposal ?

    Intermediate & Advanced SEO
    6
    7
    13252
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • kashyaplakkad
      kashyaplakkad last edited by

      What should I cover in a SEO proposal? Is there any sample SEO Proposal template in SEOMoz?

      1 Reply Last reply Reply Quote 1
      • eugenezaremba
        eugenezaremba last edited by

        Check out Quote Roller’s SEO proposal template here http://www.quoteroller.com/proposal-templates/seo-proposal-template/

        And I suggest  you to give Quote Roller (www.quoteroller.com) a try – it has 14 day free trial and actually is really nice tool for sending and tracking business proposals

        1 Reply Last reply Reply Quote 0
        • Francisco_Meza
          Francisco_Meza @greg_k last edited by

          I think I'll be using this soon: http://www.bidsketch.com/

          They are on SEOMOZ's Perks http://www.seomoz.org/pro-perks

          1 Reply Last reply Reply Quote 1
          • greg_k
            greg_k last edited by

            As Francisco says, Danny Dover's book is a great resource. However, even though it contains two detailed example SEO audit reports, it doesn't contain an example SEO proposal. Neil Patel has a useful Feb 2013 post about what to put in a great SEO proposal here:

            http://www.quicksprout.com/2013/02/28/what-makes-a-great-seo-proposal/

            Greg

            Francisco_Meza 1 Reply Last reply Reply Quote 2
            • NainaGola
              NainaGola last edited by

              There must be a tool which could provide an overall layout and structure for the SEO proposal. Seomoz doesn't have one. It is there in Raven. Do let me know if found anything. Thanks

              1 Reply Last reply Reply Quote 0
              • eyepaq
                eyepaq last edited by

                I think is worth it to develop the proposal in a custom manner for each client based on his needs, KPIs, current status and so on.

                We usually touch the bellow point in each proposal:

                • general status of the domain and general guidelines on what can be improved

                • on page optimisation improvments (from url structure, code, ux, nine relining, meta tags and content

                • link profile analysis, improvement channels

                • social media in correlation with SEO.

                depending on the client and status of the proposal (initial, strategy etc) you can get into details with all or some of the points.

                Hope it helps.

                1 Reply Last reply Reply Quote 2
                • Francisco_Meza
                  Francisco_Meza last edited by

                  Buy this book. It covers what you are looking for. This book was written by Danny Dover, the former Lead SEO for SEOMOZ.

                  http://www.amazon.com/Danny-Dover/e/B002IR161U/ref=sr_ntt_srch_lnk_1?qid=1332304804&sr=8-1

                  1 Reply Last reply Reply Quote 0
                  • 1 / 1
                  • First post
                    Last post

                  Got a burning SEO question?

                  Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                  Start my free trial


                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • HimalayanInstitute

                    WordPress Sub-directory for SEO

                    wordpress subdirectory domain authority

                    Hi There, I'm working on a WordPress site that includes a premium content blog with approx 900 posts. As part of the project, those 900 posts and other membership functionality will be moved from the main site to another site built specifically for content/membership. Ideally, we want the existing posts to remain on the root domain to avoid a loss in link juice/domain authority. We initially began setting up a WordPress Multisite using the sub-directory option. This allows for the main site to be at www.website.com and the secondary site to be at www.website.com/secondary. Unfortunately, the themes and plugins we need for the platform do not play nicely with WordPress Multisite, so we started seeking a new solution, and, discovered that a second instance of WordPress can be installed in a subdirectory on the server. This would give us the same subdirectory structure while bypassing WordPress Multisite and instead, having two separate single-site installs. Do you foresee any issues with this WordPress subdirectory install? Does Google care/know these are two separate WordPress installs and do we risk losing any link juice/domain authority?

                    Intermediate & Advanced SEO | | HimalayanInstitute
                    0
                  • MozammilStorat

                    SEO for multiple languages [Arabic]

                    Hello all, I am currently managing a Marketplace that comes in two different languages: English & Arabic. The English website is, fortunately, doing quite well in terms of SEO performances but, not the Arabic one. The website has two kinds of content: Static content: controlled by me. It includes menu items, navigation, static pages etc which is properly translated among the two languages User-uploaded content: It includes ads/news posted by the user which may not be translated to Arabic if they chose not to do it. Now if somebody goes to the Arabic website and check a news item that doesn't have an Arabic translation, it will show the English title. I am assuming, serving content in a different language that is specified in the hreflang is a straight no, right?

                    Intermediate & Advanced SEO | | MozammilStorat
                    0
                  • SEODinosaur

                    Do links in the nav bar help SEO?

                    If I am building a Nav bar should I use my keywords or make it easier for the user to find what they are looking for. IMO one should ALWAYS make a site based on user experience. If it Google and other SEs do count Nav links, would it be best to place more important keys first?

                    Intermediate & Advanced SEO | | SEODinosaur
                    0
                  • andrep

                    If you have an unlimited SEO budget, what would you do?

                    Here's a bit of background information: I've achieved the targets and is now being offered what is essentially an unlimited budget. I have a nice list of ideas but thought I would the brilliant people here at the SEOMOZ community what they would do. So as to promote as much response as possible, I'm going to keep my list to myself for now. And by "SEO", I mean I can do things like content strategy, blogging, infographics, etc. Shoot away!

                    Intermediate & Advanced SEO | | andrep
                    0
                  • Maxxum

                    Web fonts & SEO

                    Hi everyone ! My question is regarding web fonts. We are currently working on a new design for our website and we're thinking about using web fonts instead of images containing the fonts we'd like to have. I'd like to know if web fonts can affect SEO as they need to be downloaded on the visitor's computers and consequently can slow down the load time of our web pages. If anyone has used web fonts in the past, do you have some specific tips to share ? Thank you in advance for your answers! Jeremie

                    Intermediate & Advanced SEO | | Maxxum
                    0
                  • casper434

                    Do widgets and gadgets affect SEO?

                    I have added a number of widgets and gadgets to my site that I suspect act like Iframes. If true do these widgets and gadgets and the content that they are linked to help or hurt my site from an SEO perspective? Examples are facebook gadget, wordpress blidget, weather gadget, google maps widget.

                    Intermediate & Advanced SEO | | casper434
                    0
                  • kchandler

                    URL Shorteners. Are they SEO Friendly?

                    Do URL shortener services like bit.ly act as 301 redirects? I was thinking about utilizing one for longer query based URLs and didn't want to risk losing link juice. Thanks for the insight! Regards - Kyle

                    Intermediate & Advanced SEO | | kchandler
                    0
                  • Peter264

                    Does font size affect SEO?

                    In the eyes of Google, would the font text size of say a news article affect SEO?  For example, a slightly larger font being easier to read by those with bad eyes?  Accessibility?  If so, what size would be ideal? 10, 12, 14? Your thoughts and suggestions are greatly appreciated.

                    Intermediate & Advanced SEO | | Peter264
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  • Digital Marketers
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.