Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What should I cover in a SEO proposal ?
-
What should I cover in a SEO proposal? Is there any sample SEO Proposal template in SEOMoz?
-
Check out Quote Roller’s SEO proposal template here http://www.quoteroller.com/proposal-templates/seo-proposal-template/
And I suggest you to give Quote Roller (www.quoteroller.com) a try – it has 14 day free trial and actually is really nice tool for sending and tracking business proposals
-
I think I'll be using this soon: http://www.bidsketch.com/
They are on SEOMOZ's Perks http://www.seomoz.org/pro-perks
-
As Francisco says, Danny Dover's book is a great resource. However, even though it contains two detailed example SEO audit reports, it doesn't contain an example SEO proposal. Neil Patel has a useful Feb 2013 post about what to put in a great SEO proposal here:
http://www.quicksprout.com/2013/02/28/what-makes-a-great-seo-proposal/
Greg
-
There must be a tool which could provide an overall layout and structure for the SEO proposal. Seomoz doesn't have one. It is there in Raven. Do let me know if found anything. Thanks
-
I think is worth it to develop the proposal in a custom manner for each client based on his needs, KPIs, current status and so on.
We usually touch the bellow point in each proposal:
-
general status of the domain and general guidelines on what can be improved
-
on page optimisation improvments (from url structure, code, ux, nine relining, meta tags and content
-
link profile analysis, improvement channels
-
social media in correlation with SEO.
depending on the client and status of the proposal (initial, strategy etc) you can get into details with all or some of the points.
Hope it helps.
-
-
Buy this book. It covers what you are looking for. This book was written by Danny Dover, the former Lead SEO for SEOMOZ.
http://www.amazon.com/Danny-Dover/e/B002IR161U/ref=sr_ntt_srch_lnk_1?qid=1332304804&sr=8-1
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Lightboxes and SEO
Do lightboxes (AKA popup boxes when you click "learn more" type CTAs) have any negative effect on SEO? We are looking at revamping our sites to have more of a tiled approach, and a lightbox with summary content popping out with additional CTAs, directing to pages with more information or free trial pages. Is there any downside to this approach from an organic perspective? is there anything specific to keep in mind when creating these if not?
Intermediate & Advanced SEO | | Chris81980 -
Getting SEO Juice back after Redirect
Hi, On my website, many product pages were redirected over time to its product category, due to the product being unavailable. I understand with a 301 redirect, the final URL would have lost about 15% of the link juice. However - if after some time (e.g. 2 months, or 1 year) I remove the redirection - is the original page going to have any SEO juice, or did it already lose all of it? Thanks,
Intermediate & Advanced SEO | | viatrading10 -
Advanced SEO - What would you do after you run out of keywords?
Hello! Our company has been growing in terms of traffic and ranking well for a couple of years but we are now kind of stagnating because we just don't know what to do next. We have a good blog - and with our blogs, we have been targeting all major keywords with their related keywords as a bucket. - "keyword theme / page" for a long time. But it seems we now don't have any major keyword theme to write about. What is worse is that we don't see any traffic growth since 2014 September. (although we added many good blogs) So what would do you when you run out of keywords? or keyword themes? Would you just keep pumping in more blogs and hope that you get more clicks? or at some point, you just don't care about keywords and write whatever relevant to your site? Wouldn't it hurt our site if we create similar keyword themed pages? (like regurgitating our keywords?) or even same keyword targeting pages? You must have similar experience if you are an owner of a niche site. Can you please share your experience with this kind of headaches? Thank you and look forward to your comments.
Intermediate & Advanced SEO | | joony3 -
Woocommerce SEO & Duplicate content?
Hi Moz fellows, I'm new to Woocommerce and couldn't find help on Google about certain SEO-related things. All my past projects were simple 5 pages websites + a blog, so I would just no-index categories, tags and archives to eliminate duplicate content errors. But with Woocommerce Product categories and tags, I've noticed that many e-Commerce websites with a high domain authority actually rank for certain keywords just by having their category/tags indexed. For example keyword 'hippie clothes' = etsy.com/category/hippie-clothes (fictional example) The problem is that if I have 100 products and 10 categories & tags on my site it creates THOUSANDS of duplicate content errors, but If I 'non index' categories and tags they will never rank well once my domain authority rises... Anyone has experience/comments about this? I use SEO by Yoast plugin. Your help is greatly appreciated! Thank you in advance. -Marc
Intermediate & Advanced SEO | | marcandre1 -
Will the use of lightbox affect SEO?
I am looking to condense a features list on my pricing page. it is currently a static list however I want the user to click a button and a full list of standard features will pop up in a lightbox. How will this affect my SEO? Can Google read content in a lightbox?
Intermediate & Advanced SEO | | ParkerSoftware0 -
Web fonts & SEO
Hi everyone ! My question is regarding web fonts. We are currently working on a new design for our website and we're thinking about using web fonts instead of images containing the fonts we'd like to have. I'd like to know if web fonts can affect SEO as they need to be downloaded on the visitor's computers and consequently can slow down the load time of our web pages. If anyone has used web fonts in the past, do you have some specific tips to share ? Thank you in advance for your answers! Jeremie
Intermediate & Advanced SEO | | Maxxum0 -
Iframe redirect bad for SEO?
Hi, I have a website (http://www.blowingminds.de) wich I put a spreadshirt shop into via iframe. The thing is I am not sure on how the iframe effects my SEO? Can I just optimise the main domain for search? Well I want the spreadshirt shop to be found under the domain name (www.blowingminds.de) but the only real way to do it is by implementing an iframe because each spreadshirt shop has its own subdomain eg.: blowingminds.spreadshirt.de but the only real way to do it is via iframe, as they do not offer a complete domain redirect. (Or have I overseen some other way?) I hope you guys can help me on this one 🙂 Thanks in advance. Malte
Intermediate & Advanced SEO | | wellbo1 -
URL Shorteners. Are they SEO Friendly?
Do URL shortener services like bit.ly act as 301 redirects? I was thinking about utilizing one for longer query based URLs and didn't want to risk losing link juice. Thanks for the insight! Regards - Kyle
Intermediate & Advanced SEO | | kchandler0