Comparing our traffic to competitors -- tools?
-
Are there any good free tools that can track our traffic compared with 2 competitors? We're lookimg for a (rough) graph. We don't have Google Analytics installed yet.
-
We use SEMrush to get a general idea. They project search engine traffic based on KW volume and position. The numbers are wrong, but the proportions are usually close; e.g., they think we had 20k visitors in March and 10k visitors in April, and we actually had 40k visitors in March and 20k visitors in April. It will get you in the right order of magnitude, at least.
-
I honestly would not use Alexa - their stats are substantially lower than what Google will give you. Google Trends for Websites (http://trends.google.com/websites) might be a better option.
You might also get a rough understanding of SEM spent via Google Adplanner.
-
Besides Alexa, mentioned by eyepaq, here are some tools to consider:
http://ahrefs.com/labs/domain-comparison/
All of these are traffic estimations to a point. You can look at a few and probably come to some accurate conclusions on how things are trending, but not actual accurate numbers.
-
As free tools your best bet will be Alexa. But you will need data from your website (google analytics for example) and Alexa numbers for your website in order to do an assessment for the competitors based only on Alexa numbers.
Alexa.com is not very reliable but if you are in the US, for a US market is closing in to the real numbers in most of the niches pretty well.
Hope it helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Competitor getting External Links from search.aol.com
Recently, I noticed that one of the competitors I track within my Moz campaign received about 12 new inbound links. As a result, there DA jumped about 10 points. I reviewed these new external links and was surprised to see that they are all "search.aol.com/aol/search?query= ..." with Link Anchor Text that is good for the industry we compete in. Can anyone tell me why these are being counted as "Inbound Links". It just doesn't seem right. Is this some sort of black hat seo tactic?
Moz Pro | | itvisionsinc0 -
Comparing New vs. Old Keyword Difficulty Scores
We've had a few questions regarding the new Keyword Difficulty score used in Keyword Explorer, and how it compares to the old score in our stand-alone Keyword Difficulty tool. Specifically, people want to know why some scores are much lower using the new tool. There a general discussion of the math behind the tool in this post: Keyword Research in 2016: Going Beyond Guesswork One of the problems we had with the original Keyword Difficulty score is that, because it's based on our Page Authority (PA) score and PA tends toward the middle of the 0-100 range, Difficulty got a bit bunched up. A Difficulty score in the low-to-mid 20s (via the old tool) is actually very low. So, we set out to re-scale the new tool to broaden that score and use more of the 0-100 range. We hoped this would allow more granularity and better comparisons. While the logic is sound, we're concerned that we may have been too aggressive in this re-scaling, given recent feedback. So, we're going to be analyzing a large set of keywords (anonymously, of course) that people have run through the tool to see if too many Difficulty scores seem too low. If they do, we'll make some adjustments to the math. In the meantime, please be aware that low scores may appear lower in the new tool and very high scores may appear higher. We wanted to address some of the limitations in V1 and feedback over the years, and so the old and new scores really can't be compared directly in a meaningful way. We're sorry for any confusion that has caused, and we will re-evaluate if necessary.
Moz Pro | | Dr-Pete3 -
Is there a tool to crawl website meta tags to locate any in an incorrect language?
Example: I'm interested in crawling a regional site for Brazil to find any meta tags that are still in English with the goal being to fix any localization issues.
Moz Pro | | mattsolar0 -
How could I improve my "brand" and "mentions" using the Moz tool?
Hello I am a bit stuck on what to put into this section of MOZ. As you can see from the attached image I have setup to catch any mention of my business name and root url. But beyond that I am uncertain of what to use to monitor who is talking about us. I'm also uncertain of what other abilities or usefulness this function would have. aOq7wVg.png
Moz Pro | | infinart0 -
How to creat link building,why seomoz has no such tool? also why it not crawl on daily basis?
how to creat link building? why seomoz has no such tool? also why it not crawl on daily basis?
Moz Pro | | mrgunii0 -
I'm looking for good outbound link profiling tool...
Hello all, Just a brief question... does anybody know of a good link profiling tool which will give me a list of URLs that are linked to from a specific website? Essentially, I'm looking for the polar opposite of OpenSiteExplorer as I'm not interested in the inbound links, only the outbound links. Thanks, Elias
Moz Pro | | A_Q0 -
Keyword Difficulty Tool Problems?
I was just using the keyword difficulty tool and for some reason, some of the keywords show "not enough data"...I'm not sure why this is the case because a few days ago, there was data... Anyway, is this because it take time for the tool to gather data each month, or is it because there's an issue with the GoogleAPI? Thanks a lot for your help!
Moz Pro | | simonmhchiu870 -
Onpage Optimization Tool - Optimize it? :)
I've been using your on-page optimization tool allot lately, I must say it simply is a great checklist to run a page through and it forces you to think about it a bit more and you notice stuff that you might otherwise have overlooked (read forgot) . But! ('cause there's always a but..) I have noticed a few issues: it could be optimized to recognize plural endings, given this is a hard one since there's allot of languages.. but It would be awesome if it did.. right? (just like the SE's do) I would be more then willing to help with the Danish. Since you already specify what version of google you wanna target eg: ".DK" it might not be all that hard to implement plural? now that we are mentioning other languages.. It would be equally sweet if it would see the correlation between Ø and OE, Å and ÅÅ and so on.. (scandinavian chars for those of you who don't know) again the SE's do For German letters I expect (not sure though, I'm not German, I speak it a bit though, so if your German feel free to correct me 🙂 that the SE's would see the letter Ö as an OE.. Ü as UE, Ä as an AE and so on. Why is the above important? well because that many still use those versions of the letters in URL's. Even though all browsers/mail clients now a'days are able to understand punycode.
Moz Pro | | ReneReinholdt1