Decreasing Page Load Time with Placeholder Images - Good Idea or Bad Idea?
-
In an effort to decease our page load time, we are looking at making a change so that all product images on any page past page 1 load with a place holder image. When the user clicks to the next page, it then loads all of the images for that page.
Right now, all of the product divs are loaded into a Javascript array and loaded in chunks to the page display div. Product-heavy pages significantly increase load time as the browser loads all of the images from the product HTML before the Javascript can rewrite the display div with page-specific product HTML. In order to get around this, we are looking at loading the product HTML with a small placeholder image and then substituting the appropriate product image URLs when each page is output to the display div.
From a user experience, this change will be seamless and they won't be able to tell the difference, plus they will benefit from a potentially a short wait on loading the images for the page in question. However, the source of the page will have all of the product images in a given category page all having the same image. How much of a negative impact will this have on SEO?
-
Are those images for search results (i.e. product thumbnails) or actual product pages? A link would help to understand how your site currently looks.
If you have not done it yet, I would run you page through webpagetest.org (or pagespeed) and then look at obvious optimisations (CDN, HTTP cache directives, image-size optimisations) first.
It sounds to me that you are "caching" multiple products in JS and based on user interaction show then the relevant content. Depending on how this is done, you might actually not get any SEO value from this.
-
If it's Good for users it's good for Google.
Potentially duplicate content < Fast page load speed + Lower Bounce Rate
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Items 30 - 50", however this is not accurate. Articles/Pages/Products counts are not close to this, products are 100+, so are the articles. We would want to either hide this or correct this.
We are running into this issue where we see items 30 -50 appear underneath the article title for google SERP descriptions . See screenshot or you can preview how its appearing in the listing for the site here: https://www.google.com/search?source=hp&ei=5I5fX939L6qxytMPh_el4AQ&q=site%3Adarbyscott.com&oq=site%3Adarbyscott.com&gs_lcp=CgZwc3ktYWIQAzoICAAQsQMQgwE6BQgAELEDOgIIADoECAAQCjoHCAAQsQMQClDYAljGJmC9J2gGcAB4AIABgwOIAYwWkgEIMjAuMy4wLjKYAQCgAQGqAQdnd3Mtd2l6sAEA&sclient=psy-ab&ved=0ahUKEwjd_4nR_ejrAhWqmHIEHYd7CUwQ4dUDCAk&uact=5 Items 30 - 50", however this is not accurate and we are not sure what google algorithm is counting. . Articles/Pages/Products counts are not close to this, products are 100+, so are the articles. Anyone have any thoughts on what google is pulling for the count and how to correct this? We would want to either hide this or correct this. view?usp=sharing
Web Design | | Raymond-Support0 -
Using WebP Image Alongside Existing Images
Is it worthwhile to add in WebP images alongside existing images? WebP Images can be three times smaller than PNGs and 25% smaller than JPGs, according to a plugin option I am looking at. The alternative WebP images are provided via CDN. Does anyone have any experience with this, and is it worth doing?
Web Design | | GrouchyKids0 -
We redesigned our website, make it responsive and page views tanked. What happened?
Last year, we redesigned our site and made it responsive. Our page views only grew by only 3% (the previous year they grew by 40%). If we exclude homepage views from our calculations, we get a drastically different picture-- and see over 30% growth for both total and unique pageviews. Any thoughts?
Web Design | | Anna720 -
Major home page change!
Hi Mozzers, Making a major homepage change on my site Orangeoctop.us. I am going from featuring content to featuring products, similar to how moz and hubspot feature their content on the homepage. Just to give you some numbers, the homepage only sees 2.6% of the total traffic and of that traffic half is direct. The homepage is going to be changed to OrangeOctop.us/guides. My Question: Is there anything that should be added to the homepage to ensure that I keep the same domain authority/page authority?
Web Design | | orangeoctop.us0 -
How keywords per page to keep from being "spammy"?
Hi all, I am currently doing a marketing internship for a B2B company that does all sorts of out-sourced recruiting work. I have some experience with SEO, but not completely confident. My first question is, I know Google sees websites that load up on keywords as "spammy", so what is the appropriate number of keywords per page? Currently, I was thinking about this setup: 1 keyword for the URL 1 keyword per alt tag (1 per page, at most) 2 keywords per each title tag (approximately 4 pages that I am going to follow internally, not following the "about us" page). After that, I was thinking of adding 2-3 more keywords in each meta description and 2-3 in the body copy. That would equate to 6-8 keywords on each page, is this too many and should keywords be repeated (on the same page or across multiple pages)? Since this website is brand new (zero links), would it make sense to nofollow all of the internal links so that they homepage can gain ranking as quickly as possible within Google?
Web Design | | wlw20090 -
Footer Links For Web Design Agencies - Bad?
So today Google have updated their Webmaster Guidelines and they have drawn particular attention to their update relating to Link Schemes. http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356 Unless you have had your eyes closed and your fingers in your ears since February then most people are aware of the types of link schemes that the updated is refering to but there is one area that isn't so black and white for me. "Here are a few common examples of unnatural links that violate our guidelines: Widely distributed links in the footers of various sites" We are a design agency and we design and build lots of websites for our clients. It is pretty standard practice for agencies to add a credit to the footer of websites and we pick up a lot of work from people that see a site that they like and click through the footer link to our site. Our footer credit is standard on all of the websites that we create:- Website by Teapot Creative Only the 'Teapot Creative' part of the credit is anchor text so we are only linking using our brand name with no intention of manipulating search results. Is this going to hurt us? or will the fact that we are only linking using our branded term and without any SEO intent keep us in the clear? Thanks.
Web Design | | AdeLewis
Ade.0 -
How serious is duplicate page content?
We just launched our site on a new platform - Magento Enterprise. We have a wholesale catalog and and retail catalog. We have up to 3 domains pointing to each product. We are getting tons of duplicate content errors. What are the best practices for dealing with this? Here is an example: mysite.com/product.html mysite.com/category/product.html mysite.com/dynamic-url
Web Design | | devonkrusich0 -
Order of my products on page?
Hi, I read somewhere that Google reads a page in a certain way. All my product pages are listed (or most of them) in Alphabetical order. Now say I am targeting brands named Cruyff and Money Clothing, should I put all the Cruyff and Money products above everything else? See here for example... http://www.designerboutique-online.com/jackets/ They are in Alph order, except the sales items at the bottom. So would it be beneficial to do this? To put my targeted brands at the top of the page? And if not, is there anything I should be doing with the layout of the products to improve/help with SEO? Thanks Will
Web Design | | WillBlackburn0