Good technical SEO resources for a newly hired front end dev who has no SEO experience
-
I am a SEO/product manager for a big online publisher. I work with several front end developers who have great technical and design skills, but zero SEO or social media knowledge. I end up answering a lot of SEO 101 questions and/or making them redo things with SEO and social media in mind.
What are some good resources for them? I was already going to send them these SEOmoz links.
- http://www.seomoz.org/beginners-guide-to-seo/basics-of-search-engine-friendly-design-and-development
- http://www.seomoz.org/beginners-guide-to-seo/how-usability-experience-and-content-affect-search-engine-rankings
Can anyone recommend other, more thorough, more technical reading and reference materials (print or online)?
-
Great authors. I haven't read it but have wanted it for a while. Trust me, mistakes by developers can totally derail any SEO you want to do. I am an in house SEO and I spend about 80% of my time trying to fix technical errors that were made by developers who never took any SEO into consideration when building the site.
If they get to know a lot about SEO it will make your work more effective, quicker and make it possible for you to contribute more to the bottom line..
-
I've heard it's a good book, but it's pricey and nearly 700 pages long. I'd say that online content (alone on SEOmoz) will suffice.
-
-
No, but it does seem to cover the fundamentals pretty well... However, since it's about 4 years old, costs money and will require a large amount of time to read through, I don't approve of it.
-
I would make them all read the SEO Beginners Guide from SEOmoz... then I would send them individual links to the SEOmoz Blog filtered by category and/or keyword depending on what they do or are specialized in, so that they could do their own research.
Here's a somewhat technical guide for SEO by Google:
http://www.google.com/de//webmasters/docs/search-engine-optimization-starter-guide.pdf
I don't know any other exact technical resources, but I am sure that you'll find plenty on Google.
-
The 2nd edition was done in 2008. Have you read it? I have. A lot of the fundamentals there are completely sound, and they stay away from a lot of the garbage tactics that SEOs have done over the last few years.
Interested to know your take on it. Always interested in different points of view.
Ehren, don't just trust my word for it. Read the reviews on Amazon.
My own copy is also dog-eared from constant flipping back through and referring to things.
-
...this book was published in 2005.
-
If they weren't developers I wouldn't make this recommendation, but there's a great book on SEO and Search Engine Marketing produced by the smart folks over at IBM. I highly recommend it because it gets down to the nitty gritty technical stuff really well. And, it was written by developers
P.S. I am not an Amazon affiliate. This is not an affiliate link
http://www.amazon.com/Search-Engine-Marketing-Inc-Companys/dp/0131852922
Sorry that was a link to the old edition. Here is the newer one:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are some of your favorite website examples for any reason - design, SEO, uniqueness, etc? Thanks Catherine Corn
What are some of your favorite website examples for any reason - design, SEO, uniqueness, etc? Thanks Catherine Corn
SEO Learn Center | | CatherineCorn10 -
Analytics for SEO
Can someone recommend a good (advance) online or offline (Europe) training course for Google Analytics?
SEO Learn Center | | Tormar0 -
Off Page SEO Topic
Hi, I want to know a list of off page SEO topics (panda and penguin friendly) what will drive traffic. Can you help me? Al
SEO Learn Center | | bayezid0 -
Can anyone recommend any good PHP books for beginners?
I know SEO, PPC, some web development & CSS, Google Analytics like a ninja, BUT I don't know crap about php. Can anyone recommend books or online courses as a great starting point on learning php?
SEO Learn Center | | Francisco_Meza0 -
Difficult Boss: Does anyone know of a SEO quick reference?
I am dealing with a boss who does not understand all the aspects of SEO and its value. He thinks if I just plaster keywords on a page, we'll rank. He thinks I'm wasting my time blogging, link-building, ect. I'm wondering if anyone knows of an article or blog post that has been published that BRIEFLY explains the value of these things. What I am looking for is NOT an article about the basics of SEO. I don't need something that is written for a beginner SEO just starting out who wants to learn how to do it. I need something that is written for a business owner who isn't technically-minded, so he can understand why and how each aspects helps rankings. Does any such reference exist?
SEO Learn Center | | UnderRugSwept0 -
Suggestions for Best SEO tools and extensions for chrome?
The only browser I am very comfortable working with is chrome. There are plenty of extensions and tools for it but adding them all makes it slow. could use some suggestions from experienced chromers which are most effective extensions for SEOs in Chrome?
SEO Learn Center | | GulitUpadhyay0 -
Online SEO staff Tests
Hi, I've got a number of staff in the office that I am trying to get to learn SEO. I want to be able to test them on their ability and have already set them the SEOMOZ test: http://www.seomoz.org/seo-expert-quiz . Does anyone know of any other decent online SEO tests I can set them - I haven't really got the time to develop a test myself, so I am looking for some pre-build online testing. Thanks
SEO Learn Center | | James770 -
Seo book(s) recommend or advise me
Hi i would like to buy book about seo but i dont know which is good or not maybe you may recommend me some seo book special about google caffeine i found this to books on amazon, http://www.amazon.com/Search-Engine-Optimization-Secrets-2011/dp/1452885443/ref=sr_1_1?ie=UTF8&s=books&qid=1299373573&sr=8-1 http://www.amazon.com/SEO-2011-Search-Optimization-Secrets/dp/1450727972/ref=sr_1_3?ie=UTF8&s=books&qid=1299373627&sr=8-3 Thank you Kerem
SEO Learn Center | | pentimento0