Can I pick your brains for how to impliment this bit of #RCS?
-
I'm looking to do a bit of #RCS so I thought we would sponsor an animal from the Woodstock Farm and Animal Sanctuary, which is less than a mile down the road from our business. Here's the sponsorship page. http://woodstocksanctuary.org/join/sponsor-an-animal/
I figure we can post pictures of the animal, blog about it's story and what it's up to that month, and people will find it interesting.
The real meat of this will be getting more 'likes' perhaps, or more social shares, maybe? I'm not exactly sure what to do here. Should we do something like: the person who shares/tweets our story the most will get an animal sponsorship in his /her name? Or for every new 250 likes we'll sponsor one additional animal? If we can get to 1000 Facebook likes we'll do "The Sanctuary Seven" where we'll sponsor one of each animal? (you can see that info on the page as well). I just don't feel inspired in the area of how to best implement this.
Any ideas?
We do already have 516 Facebook likes: https://www.facebook.com/StadriEmblems
Our Website: http://www.stadriemblems.com/I'm excited to hear from all the marketing geniuses I know are members here!
-
These are good ideas. I was thinking too small. I'm talking #RCS but still thinking about the number of Facebook likes. What you've suggested really is #RCS. Getting customers involved definitely seems like the way to go. Thank you.
-
It sounds like this initiative is primarily about branding and strengthening relationships with existing customers. I'm not sure that a bunch of re-tweets is going to accomplish that. How about something that encourages them to meaningfully engage with you? For example, they could submit their own animal-loving stories or vote on which animal you sponsor. Are your clients/followers from one particular industry or field? Is there a way you can offer them a chance to use their expertise? If you work with a lot of graphic designers and artists, you could invite them to submit designs for a commemorative patch about the animal.
-
I would find a blog that has a nice following you want to get in front of and team up with them to sponsor an animal from the Woodstock Farm and Animal Sanctuary in the blogs name and do something like what you said for every _____ you will sponsor another work with what the blogger wants- This way you get infront of the correct audience and are guaranteed success
-
Makes total sense and I've found the same thing - people like a human element. And, animal stories are always a great route to go - few things showcase a better side of humanity than helping animals, and it's even better when you have a strong community tie to it.
For any project to be effective, things have to tie together, right? It needs to make sense to the audience. Human interest angles (an interview with the GM/profile of the GM) is a great starting point to bring in her love of animals and tie to the company, without the company or product being the focal point. And, to your point, it's can be used for FB content/social. The campaign can stem from that with the CTA of her helping to drive and encourage others to help animals (like the points you made about # of likes = sponsorship).
That can be the foundation, then shift towards the outcomes: what animals are sponsored, what their needs are, etc. You can do it in waves: establishing the connection between your company and animals, profiling your GM, shifting the focus to how the sponsorship of the animal is making a difference, how to drive the audience to get involved.
While slightly self-serving, is there a way to maybe leverage a patch into your project? I realize this could be asking a lot, but to tie it close with the company and what you do, I'm throwing it out there: a special patch that's part of the relationship with the Animal Sanctuary? Maybe with their logo? It could start as maybe a graphic design logo to use in any postings and such, then if there's a way, it could be manufactured with proceeds going to the sanctuary.
You can also do votes/polls = what animals to sponsor? Animal/sanctuary fun facts - easy sound bites for social media dissemination.
Again, it goes back to trying to make it less passive - how can people be part of something vs just reading about it or clicking a button.
-
Thanks for your response. The general manager is very involved with animals and rescues and adopts them or finds them homes very frequently. If local people find baby kittens in a sewer, she's the one they call. That is a good added bonus, but my main objective is to add a human element to the company. I would dare to say we're the most popular embroidered patch company in our industry and are one of the only ones putting out loads of quality content and helpful information about patches. But it's always about patches and i think it's getting a little old. There's only so much you can say about them, and it seems as though people don't care anymore. A lot of times our social counts and shares on these types of posts are in the single digits. I don't think we've acquired any links in months. Sure, patches are what we do, but whenever I do a blog post about a charity or a company we've worked with, they are always more popular. I just want to try something different, put a different spin on things, and add a human element to our business.
-
My first question would be what is the objective of what you are doing/why are you doing it? There has to be a reason to do RCS, like anything, because you want something for your effort.
Measuring via likes and shares is pretty passive, so aside from visibility, what's the value for you? I'm not seeing an obvious connection between your company and animals, unless it's only a matter of proximity (sanctuary near your office). It's great that animals will be helped and supported, that's certainly a bright spot, so unless there's a bigger "pet" project (ha!) for the company (the owner has a long history of working with animals), how do the two tie together to seem like a natural fit?
It'd be helpful to know a bit more about what you want out of this in order to help with implementation.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Flash and pinterest how can I pin
Hi I am trying to working on a kitchen remodeling site and want to build up my pinterest but most of the pictures on the site are flash or not recognized by pinterest. Any ideas how I can pin the images short of changing the whole image system (don't know if the company still have the images used - only have access to wordpress not the ftp files)
Branding | | henya0 -
Rebranding: How Can We Continue to Be Found by Searching the Old Name?
Our company was acquired and we are working toward an entire re-brand, including name change and new url. We plan to appropriately 301 redirect the old site to the correct pages on the news site, etc. The question is, if users continue to search the old company name on search engines, will it appear in SERPs for the new site? I'm guessing that our company name is associated to the old url and will that pass along the branded company name to the new url? My thoughts are to include the old company name in the sitemap.htm file and in the About Us section, particularly in the news release when the change occurs. Aside from that idea is to include social posts on G+, LinkedIn, our Blog, and Twitter as appropriate talking about the name change, all linking to the new website. Any input would be most appreciated!
Branding | | Prospector-Plastics0 -
How can I claim authorship for a doctor using their title "MD" on Google Plus?
Hi Everyone, I am wondering how to claim authorship for doctors while still using their title "MD." Adding MD to Google Plus profiles goes against Google name policy, but in order to comply with the FTC we need to include "MD" to our doctor's name in our article by-lines. I have sent in many appeals with evidence that they have a degree. I also considered creating a "Google Page," but had the impression that you cannot claim authorship with rel=author tags with a "Google Page," only rel=publish. Can anyone help me figure out how to claim authorship for a doctor using (first name last name), MD ?
Branding | | dirigodev0 -
Can anything be done for a single brand page on a corporate site?
I was asked by a friend if there was anyway I could help promote the watch brand that they are responsible for. The brand has only one page on the corporate site. http://gevrilgroup.com/fortis-watches/ My first reaction is that this is impossible to do without creating a stand alone web site and then doing some super cool marketing to get your brand noticed out of the sea of watch manufacturers. My second gut reaction is to stand clear of this request and not get myself tangled in something that will require a lot of resources for someone on a low budget. Any suggestions?
Branding | | irvingw0 -
Are there any companies out there that can do Search Retargeting on a local level? I'd like to target a Metro area, or even a large city.
Are there any companies out there that can do Search Retargeting on a local level? I'd like to target a Metro area, or even a large city. I'm talking Search Retargeting, not Site Retargeting.
Branding | | mustang7870 -
How can I increase my brand signal for a common phrase?
We are having trouble with SEO branding. When I search for "designquotes" with the quotes, our site appears with sitelinks and it's great. However our brand name is Design Quotes. Which sometimes we aren't even first for. If I search for designquotes without the quotes, still no luck. Should we do lots of link building for Design Quotes or should we start calling ourselves DesignQuotes and build links with that as the anchor text? website is designquotes.com.au
Branding | | designquotes0 -
On the "new" YouTube" layout how can I select the correct Facebook page to connect to when my Facebook account has multiple business pages attached to it?
On the "new" YouTube" layout how can I select the correct Facebook page to connect to when my Facebook account has multiple business pages attached to it? My Facebook account has three business pages and the "base" user profile. I am trying to connect one of the business pages to a YouTube channel but each time I attempt to do this YouTube selects the "base" user profile and I cannot determine how to switch it to the correct business page. I attempted to connect while signed in "as the page" but it would not allow that. Thanks for any help!
Branding | | KentuckyOne0 -
Triberr - What is it? How can I get invited?
Hey all, I've recently learned about Tribber (http://triberr.com/) as a way to network your blog and increase followers. Does anybody have any experience with it? And how can I get invited in order to give it a shot?
Branding | | deuce1s0