Over-Optimized?

[TOPYX]

I have been hearing that the latest algorithmic changes address "Over-Optimization", which sounds very counter-productive for businesses.

Why would Google hurt the companies that have a narrow market or product offering?

Regarding over-optimization, does SEOmoz have a tool to help address those issues?

We saw a strange decrease in our "LMS" keyword, which is the core keyword for http://interactyx.com.  I am trying to figure out if we are over-optimized.

Can anyone provide any suggestions and tools I can use to make sure my site now matches what Google wants?

Thanks!

[TOPYX]

No worries - I appreciate your attention to this matter.

It is a confounding problem that I am frustrated with the black box of terrible search results for legitimate pages.

I am open to an ideas/suggestion you may have.

Thanks, again!

[KeriMorgret]

Hi! I was a bit too hasty when I made the robots.txt comment. I do see what you did now there.

For the rest of it, I'll come back this weekend -- just catching up after being out of town for three days for Mozcation in Milwaukee.

[TOPYX]

Thank you for your response!

Most of the competitors for the term "LMS" dropped more significantly that my company did over the last 7 weeks.  The search results for the term now have a bunch of junk pages, irrelevant pages and even Facebook groups higher positioned than legitimate companies that have been competing for the term for over 4 years.

For LMS, we camped out at the top of page 2 for a couple months as our best position ever for a couple months (ie May - Jul).  I am not as worried about my Google Analytics results as I am about my actual SERP.

I could not be more frustrating to use all of the optimization tools, generate tons of relevant content and continue to get beaten by low Page Rank, junk sites in the search.

Use the SEOmoz Keyword Difficulty tool for LMS and Learning Management System and compare to the Site Explore results for interactyx.com.  Either the SEOmoz tools don't line up with what Google is looking for or there is some other problem here.

Maybe I am mistaken, but I do not have my blog blocked by robots.txt.  I blocked the pages/categories that were throwing up duplicate content, per SEOmoz.  If you see something here that I don't that may be hurting my blog pages, please let me know.

I great appreciate you taking the time to review my situation.

[KeriMorgret]

Have you looked at your competitors? Has one of them done something to move higher, thus moving you lower?

Over what time period are you decreasing for the keyword in question? If you're looking long-term, keep in mind that (not provided) now accounts for some of those declines -- you were seeing all of your keywords 18 months ago, but aren't now.

Is there a reason your blog is disallowed in your robots.txt?

[TOPYX]

Thank you for your response and for sharing those links.

Our main keywords are LMS and Learning Management System.  I think I just proved out a case study showing that organic backlinking does not work. It looks like we are forced to purchase a service to buy backlinks.

After 4 years of pursuing our core keywords, developing 4-6 unique content blogs a week, optimizing the site to the point where there are no tools to help any more, having a large social media presence, hundreds of unique visitors a day and we still rank 38th in the SERP.

Google is broken.  My last guess is that there is an over-optimization issue, but that may not be the case.  So, is there any tool that can be used to gain some insight into this situation?

Wouldn't it make more sense if Google was open-book about the search algorithm so at least we can compete for the areas that make the most sense for our online presence?

Seeing the terrible pages ranking higher in actual results makes me think that the overall user experience from google searches has diminished to the point where people may start migrating away.

Thanks again for your response!  It is appreciated.

[SanketPatel]

Hi,

I have studied your site and your site is good, if you want to know about the keywords are appropriate for your landing page then SEOmoz tool of onnpage analysis is best. It can results many important factors about the keyword usability on page. Can i know about your targeted keywords?? because LMS keyword is now 38th position in Google.com. you can applied different link-building services for promoting your keywords and i suggest one thing that is do keyword variation for decreasing over optimization. You can also make strong social profile for social media marketing.

These all three links are best to understand over optimization.

http://www.seomoz.org/q/what-is-considered-over-optimization-for-seo

http://www.seomoz.org/blog/lessons-learned-by-an-over-optimizer-14730