Can't for the life of me figure out how this is possible !! Any ideas ?
-
I would imagine it's not all that easy to rank on 1st page ( not going for 1st position here ) for https://www.google.com.au/search?q=credi+cards. I am looking at the AU market.
For some reason which I can't figure out Everyday Money Credit Card ( https://www.woolworthsmoney.com.au/ ) ranks number 4.
The home page redirect to https://www.woolworthsmoney.com.au/wowm/wps/wcm/connect/wowmoney/wowmoney/home/home/
Why have your homepage in this format ? I would love to hear any theories you guys might have.
It does not look like they have a strong link profile , I could not figure out how old the domain was or what other possible reason there is for the site to rank .
-
The entire content of the link:
http-equiv="refresh" content="0;url=https://www.woolworthsmoney.com.au/wowm/wps/wcm/connect/wowmoney/wowmoney/home/home/" />
-
It makes a bit more sense when you realize they're using it to give the full value of Woolworth's site to the link. I understand 100% why it's highly ranked now. I sent you a LinkedIn connect request to email you about it further. In case you (or someone else needing help) checks this post:
Try the URL:
Let me break it down
http://www.woolworths.com.au/ Their main, highly ranked site.
wps/wcm/connect/website/woolworths/ This part of the domain somehow connects them back to woolworth's entire site.
everyday+services/insurance/credit+cards This sends you to another page entirely. Somewhere in their database, this link = woolworthsmoney.com.au
They are using the FULL power of their domain to create an internal redirect. That's why you can't find it on their site.
site:woolworths.com.au woolworthsmoney.com.au turns up virtually nothing.
If you go here, however: http://www.woolworths.com.au/wps/wcm/connect/Website/Woolworths/Everyday+Services/Insurance/
You find "Credit Cards" and the entire HTML including H3 on Woolworths.com.au:
[/wps/wcm/connect/website/woolworths/everyday+services/insurance/credit+cards](<a class=)">Credit Cards
-
that was my first guess, but I could not see any immediate back links from their high value web property and hhe homepage still baffles me
https://www.woolworthsmoney.com.au/wowm/wps/wcm/connect/wowmoney/wowmoney/home/home/
-
thanks for the input mate , the keyword was " credit cards "
-
Similar post about the exact same domain here: http://www.seomoz.org/q/strange-nothing-site-ranking
Doesn't seem like anyone's analyzed it. However, Woolworth's is a huge business here so I'm guessing somewhere on Woolworth's corporate site is a high value link back.
The site now has 59,900 links showing up on Google and Everyday Rewards (an older site with decent rankings) links in a menu to them: https://www.everydayrewards.com.au
When you have a corporate site with a mozrank & moztrust in the 5s, 250,000 links back and a DA over 60, you're going to have decent power on ALL of your sites to push this new one up the rankings. Woolie's has built trust and as a huge brand, Google rewards that.
-
I see what you mean they haven't even bothered with a meta-description. The keyword 'Everyday Money Credit Card' isn't that competitive though. The top 4 sites for that keyword have a page authority of 1 so its a low competitive keyword.
I can't imagine you'd have to do much link building to get a site ranking for that keyword.Keywords that clients usually focus on are 'compare credit cards' and 'credit card calculator' and there nowhere for those keywords. moneyhound.com.au also have a redirect so it doesn't seem to make too much difference.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
'sameAs' Mark up for different spellings of a Product/Keyword, is it possible?
Hi There, I've seen that for social media profiles you can mark them up to be the 'sameAs', example below: - <code><scripttype="application ld+json"="">{ "@context":"http://schema.org", "@type":"Organization", "name":"Your Organization Name", "url":"http://www.your-site.com", "sameAs":[ "http://www.facebook.com/your-profile", "http://www.twitter.com/yourProfile", "http://plus.google.com/your_profile" ] }</scripttype="application></code> My question is can you do something similar for your product/keyword? For example when you can spell the word in different ways e.g. Whisky (English) or Whiskey (Irish/US). I've had a look at schema.org but I'm not sure if I'm headed down the wrong path? Thanks
Technical SEO | | Jon-S0 -
What's with the redirects?
Hi there,
Technical SEO | | HeadStud
I have a strange issue where pages are redirecting to the homepage.Let me explain - my website is http://thedj.com.au Now when I type in www.thedj.com.au/payments it redirects to https://thedj.com.au (even though it should be going to the page https://thedj.com.au/payments). Any idea why this is and how to fix? My htaccess file is below: BEGIN HTTPS Redirection Plugin <ifmodule mod_rewrite.c="">RewriteEngine On
RewriteRule ^home.htm$ https://thedj.com.au/ [R=301,L]
RewriteRule ^photos.htm$ http://photos.thedj.com.au/ [R=301,L]
RewriteRule ^contacts.htm$ https://thedj.com.au/contact-us/ [R=301,L]
RewriteRule ^booking.htm$ https://thedj.com.au/book-dj/ [R=301,L]
RewriteRule ^downloads.htm$ https://thedj.com.au/downloads/ [R=301,L]
RewriteRule ^payonline.htm$ https://thedj.com.au/payments/ [R=301,L]
RewriteRule ^price.htm$ https://thedj.com.au/pricing/ [R=301,L]
RewriteRule ^questions.htm$ https://thedj.com.au/faq/ [R=301,L]
RewriteRule ^links.htm$ https://thedj.com.au/links/ [R=301,L]
RewriteRule ^thankyous/index.htm$ https://thedj.com.au/testimonials/ [R=301,L]
RewriteCond %{HTTPS} off
RewriteRule ^(.*)$ https://thedj.com.au/ [L,R=301]</ifmodule> END HTTPS Redirection Plugin BEGIN WordPress <ifmodule mod_rewrite.c="">RewriteEngine On
RewriteBase /
RewriteRule ^index.php$ - [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]</ifmodule> END WordPress RewriteCond %{HTTP_HOST} ^mrdj.net.au$ [OR]
RewriteCond %{HTTP_HOST} ^www.mrdj.net.au$
RewriteRule ^/?$ "https://thedj.com.au/" [R=301,L] RewriteCond %{HTTP_HOST} ^mrdj.com.au$ [OR]
RewriteCond %{HTTP_HOST} ^www.mrdj.com.au$
RewriteRule ^/?$ "https://thedj.com.au/" [R=301,L] RewriteCond %{HTTP_HOST} ^thedjs.com.au$ [OR]
RewriteCond %{HTTP_HOST} ^www.thedjs.com.au$
RewriteRule ^/?$ "https://thedj.com.au/" [R=301,L] RewriteCond %{HTTP_HOST} ^theperthweddingdjs.com$ [OR]
RewriteCond %{HTTP_HOST} ^www.theperthweddingdjs.com$
RewriteRule ^/?$ "https://thedj.com.au/" [R=301,L] RewriteCond %{HTTP_HOST} ^thedjs.net.au$ [OR]
RewriteCond %{HTTP_HOST} ^www.thedjs.net.au$
RewriteRule ^/?$ "https://thedj.com.au" [R=301,L]0 -
Merging domains was probably a mistake. Can it be undone?
Hello good people, Website A was doing great in terms of traffic and ranking.
Technical SEO | | jansievers
Website B had seen a steady decline in traffic and visibility for several years, most likely due to thin content issues. Website B was merged into website A. Content was redirected on a per page basis with a rewrite rule that takes domain name and the change in URL structure into account. After merging the two websites, traffic and rankings of Website A started dropping. What would be the best course of action here? Weed out thin content and stick with the merger? Removing all of Website B's content and the redirects to Website A? ?? Thanks! Jan 1pYROKn1 -
How to get out of Google's sendbox
Hello, i posted this question before here in forum, that 2 of my pages were sendboxed but never had a clear answer on how to get them back up, i do know that i need to build high quality backlinks pointing to those pages, but where do i start? Thanks
Technical SEO | | tonyklu0 -
What can i do to stop my site from dropping in the rankings
Hi, we were number one in google for the keyword lifestyle magazine but now our magazine website www.in2town.co.uk is doing very bad in the rankings. One week ago we were around 8 then we went to 12 and now we are on the third page and i am not sure what is happening. We wanted and needed our home page to rank for the keywords of lifestyle magazine, lifestyle news but none of these keywords are doing very well with google can anyone please point me in the right direction so i can stop my site falling any further I am not sure if the home page is properly optimized but i have never had trouble with it before many thanks
Technical SEO | | ClaireH-1848860 -
According to 1 of my PRO campaigns - I have 250+ pages with Duplicate Content - Could my empty 'tag' pages be to blame?
Like I said, my one of my moz reports is showing 250+ pages with duplicate content. should I just delete the tag pages? Is that worth my time? how do I alert SEOmoz that the changes have been made, so that they show up in my next report?
Technical SEO | | TylerAbernethy0 -
Any idea why this is reporting a 404 in MozTools?
I did away with a vague category and 301 redirected the category url to the home page. However the link is reporting as a 404 in Moz Tools when it scans my site. Here's the link, and as you can see it redirects to the home page. Just curious if I did something wrong. Thanks.
Technical SEO | | NoahsDad0 -
How I can deal with ajax pagination?
Hello! I would like to have your input about how I can deal with a specific page in my website You can see my page here As you can see, we have a list of 76 ski resort, our pagination use ajax, wich mean we have only one url, and just below the list, we have a simple list of all the ski resort in this mountain, which show all the 76 ski resorts.. I know it's quite bad, since we can reach the same ski resort with two différents anchors links. Thanks you very much in advance, Simon
Technical SEO | | Alexandre_0