Can't for the life of me figure out how this is possible !! Any ideas ?
-
I would imagine it's not all that easy to rank on 1st page ( not going for 1st position here ) for https://www.google.com.au/search?q=credi+cards. I am looking at the AU market.
For some reason which I can't figure out Everyday Money Credit Card ( https://www.woolworthsmoney.com.au/ ) ranks number 4.
The home page redirect to https://www.woolworthsmoney.com.au/wowm/wps/wcm/connect/wowmoney/wowmoney/home/home/
Why have your homepage in this format ? I would love to hear any theories you guys might have.
It does not look like they have a strong link profile , I could not figure out how old the domain was or what other possible reason there is for the site to rank .
-
The entire content of the link:
http-equiv="refresh" content="0;url=https://www.woolworthsmoney.com.au/wowm/wps/wcm/connect/wowmoney/wowmoney/home/home/" />
-
It makes a bit more sense when you realize they're using it to give the full value of Woolworth's site to the link. I understand 100% why it's highly ranked now. I sent you a LinkedIn connect request to email you about it further. In case you (or someone else needing help) checks this post:
Try the URL:
Let me break it down
http://www.woolworths.com.au/ Their main, highly ranked site.
wps/wcm/connect/website/woolworths/ This part of the domain somehow connects them back to woolworth's entire site.
everyday+services/insurance/credit+cards This sends you to another page entirely. Somewhere in their database, this link = woolworthsmoney.com.au
They are using the FULL power of their domain to create an internal redirect. That's why you can't find it on their site.
site:woolworths.com.au woolworthsmoney.com.au turns up virtually nothing.
If you go here, however: http://www.woolworths.com.au/wps/wcm/connect/Website/Woolworths/Everyday+Services/Insurance/
You find "Credit Cards" and the entire HTML including H3 on Woolworths.com.au:
[/wps/wcm/connect/website/woolworths/everyday+services/insurance/credit+cards](<a class=)">Credit Cards
-
that was my first guess, but I could not see any immediate back links from their high value web property and hhe homepage still baffles me
https://www.woolworthsmoney.com.au/wowm/wps/wcm/connect/wowmoney/wowmoney/home/home/
-
thanks for the input mate , the keyword was " credit cards "
-
Similar post about the exact same domain here: http://www.seomoz.org/q/strange-nothing-site-ranking
Doesn't seem like anyone's analyzed it. However, Woolworth's is a huge business here so I'm guessing somewhere on Woolworth's corporate site is a high value link back.
The site now has 59,900 links showing up on Google and Everyday Rewards (an older site with decent rankings) links in a menu to them: https://www.everydayrewards.com.au
When you have a corporate site with a mozrank & moztrust in the 5s, 250,000 links back and a DA over 60, you're going to have decent power on ALL of your sites to push this new one up the rankings. Woolie's has built trust and as a huge brand, Google rewards that.
-
I see what you mean they haven't even bothered with a meta-description. The keyword 'Everyday Money Credit Card' isn't that competitive though. The top 4 sites for that keyword have a page authority of 1 so its a low competitive keyword.
I can't imagine you'd have to do much link building to get a site ranking for that keyword.Keywords that clients usually focus on are 'compare credit cards' and 'credit card calculator' and there nowhere for those keywords. moneyhound.com.au also have a redirect so it doesn't seem to make too much difference.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Country and Language tags-Running an SEO audit on a site that definitely has more than one language, but nothing is pulling up. I don't quite understand href lang or how to go about it. HELP HELP!
Ran an SEO audit and I don't really understand country and language tags. For example, sony.com definitely has more than one language, but how do I seo check href lang ? Do I inspect the page? etc?
Technical SEO | | Mindgruver0 -
Redirects and site map isn't showing
We had a malware hack and spent 3 days trying to get Bluehost to fix things. Since they have made changes 2 things are happening: 1. Our .xml sitemap cannot be created https://www.caffeinemarketing.co.uk/sitmap.xml we have tried external tools 2. We had 301 redirects from the http (www and non www versions) nad the https;// (non www version) throughout the whole website to https://www.caffeinemarketing.co.uk/ and subsequent pages Whilst the redirects seem to be happening, when you go into the tools such as https://httpstatus.io every version of every page is a 200 code only whereas before ther were showing the 301 redirects Have Bluehost messed things up? Hope you can help thanks
Technical SEO | | Caffeine_Marketing0 -
How do I handle a redirect chain issue pertaining to a page that doesn't actually exist on my site?
I have a page showing up on the insights report as being a redirect chain. This page however does not exist as far as I can tell. It is not on my dashboard anywhere and pointing a browser to it produces a messy page with Wordpress theme error code spit out. How do I track this down to clean it up if the page does not exist within my Wordpress installation? The page for reference is https://butlermobility.com/dealers/downloads. As it stands today the dealers and downloads pages are separate. There is no downloads sub page within the dealers section.
Technical SEO | | NiteSkirm0 -
Site's IP showing WMT 'Links to My Site'
I have been going through, disavowing spam links in WMT and one of my biggest referral sources is our own IP address. Site: Covers.com
Technical SEO | | evansluke
IP: 208.68.0.72 We have recently fixed a number of 302 redirects, but the number of links actually seems to be increasing. Is this something I should ignore / disavow / fix using a redirect?0 -
301'ing googlebot
I have a client that has been 301’ing googlebot to the canonical page. This is because they have a cart_id and session parameters in urls. This is mainly from when googlebot comes in on a link that has these parameters in the URL, as they don’t serve these parameters up to googlebot at all once it starts to crawl the site.
Technical SEO | | AlanMosley
I am worried about cloaking; I wanted to know if anyone has any info on this.
I know that Google have said that doing anything where you detect goolgebots useragent and treat them different is a problem.
Anybody had any experience on this, I would be glad to hear.0 -
We changed the URL structure 10 weeks ago and Google hasn't indexed it yet...
We recently modified the whole URL structure on our website, which resulted in huge amount of 404 pages changing them to nice human readable urls. We did this in the middle of March - about 10 weeks ago... We used to have around 5000 404 pages in the beginning, but this number is decreasing slowly. (We have around 3000 now). On some parts of the website we have also set up a 301 redirect from the old URLs to the new ones, to avoid showing a 404 page thus making the “indexing transmission”, but it doesn’t seem to have made any difference. We've lost a significant amount of traffic, because of the URL changes, as Google removed the old URLs, but hasn’t indexed our new URLs yet. Is there anything else we can do to get our website indexed with the new URL structure quicker? It might also be useful to know that we are a page rank 4 and have over 30,000 unique users a month so I am sure Google often comes to the site quite often and pages we have made since then that only have the new url structure are indexed within hours sometimes they appear in search the next day!
Technical SEO | | jack860 -
Grr . . . Just can't seem to get there
mrswitch.com.au is one site that we are consistantly struggling with . . . It has a page rank of 3 which beats most of the competitors, but when it comes to Google AU searches such as Sydney Electrician and Electrician Sydney etc, we just can't seem to get there and the rankings keep dropping. We backlink and update the pages on a regular basis Any ideas? - Could it be the custom CMS system?
Technical SEO | | kayweb0 -
Slashes In Url's
If your cms has created two urls for the same piece of content that look like the following, www.domianname.com/stores and www.domianname.com/stores/, will this be seen as duplicate content by google? Your tools seem to pick it up as errors. Does one of the urls need 301 to the other to clear this up, or is it not a major problem? Thanks.
Technical SEO | | gregster10000