Can't for the life of me figure out how this is possible !! Any ideas ?
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I would imagine it's not all that easy to rank on 1st page ( not going for 1st position here ) for https://www.google.com.au/search?q=credi+cards. I am looking at the AU market.
For some reason which I can't figure out Everyday Money Credit Card ( https://www.woolworthsmoney.com.au/ ) ranks number 4.
The home page redirect to https://www.woolworthsmoney.com.au/wowm/wps/wcm/connect/wowmoney/wowmoney/home/home/
Why have your homepage in this format ? I would love to hear any theories you guys might have.
It does not look like they have a strong link profile , I could not figure out how old the domain was or what other possible reason there is for the site to rank .
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The entire content of the link:
http-equiv="refresh" content="0;url=https://www.woolworthsmoney.com.au/wowm/wps/wcm/connect/wowmoney/wowmoney/home/home/" />
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It makes a bit more sense when you realize they're using it to give the full value of Woolworth's site to the link. I understand 100% why it's highly ranked now. I sent you a LinkedIn connect request to email you about it further. In case you (or someone else needing help) checks this post:
Try the URL:
Let me break it down
http://www.woolworths.com.au/ Their main, highly ranked site.
wps/wcm/connect/website/woolworths/ This part of the domain somehow connects them back to woolworth's entire site.
everyday+services/insurance/credit+cards This sends you to another page entirely. Somewhere in their database, this link = woolworthsmoney.com.au
They are using the FULL power of their domain to create an internal redirect. That's why you can't find it on their site.
site:woolworths.com.au woolworthsmoney.com.au turns up virtually nothing.
If you go here, however: http://www.woolworths.com.au/wps/wcm/connect/Website/Woolworths/Everyday+Services/Insurance/
You find "Credit Cards" and the entire HTML including H3 on Woolworths.com.au:
[/wps/wcm/connect/website/woolworths/everyday+services/insurance/credit+cards](<a class=)">Credit Cards
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that was my first guess, but I could not see any immediate back links from their high value web property and hhe homepage still baffles me
https://www.woolworthsmoney.com.au/wowm/wps/wcm/connect/wowmoney/wowmoney/home/home/
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thanks for the input mate , the keyword was " credit cards "
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Similar post about the exact same domain here: http://www.seomoz.org/q/strange-nothing-site-ranking
Doesn't seem like anyone's analyzed it. However, Woolworth's is a huge business here so I'm guessing somewhere on Woolworth's corporate site is a high value link back.
The site now has 59,900 links showing up on Google and Everyday Rewards (an older site with decent rankings) links in a menu to them: https://www.everydayrewards.com.au
When you have a corporate site with a mozrank & moztrust in the 5s, 250,000 links back and a DA over 60, you're going to have decent power on ALL of your sites to push this new one up the rankings. Woolie's has built trust and as a huge brand, Google rewards that.
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I see what you mean they haven't even bothered with a meta-description. The keyword 'Everyday Money Credit Card' isn't that competitive though. The top 4 sites for that keyword have a page authority of 1 so its a low competitive keyword.
I can't imagine you'd have to do much link building to get a site ranking for that keyword.Keywords that clients usually focus on are 'compare credit cards' and 'credit card calculator' and there nowhere for those keywords. moneyhound.com.au also have a redirect so it doesn't seem to make too much difference.
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