Can you use Google tag manager to manage rich snippets/schema mark up?
-
Hi,Does anyone know if you can use the new Google tag manager to manage rich snippets? I've seen that there is an HTML section where you can edit HTML that isn't shown on the site - do you think this field could be used to add schema data?Thanks,Karen
-
Hi there
A couple of years back but this still isn't answered! I am sure you have heard by now but you can install Schema through GTM, here is a great resource:
Adding Schema Markup - The Non-Developer Guide (SERPWoo)
Hope this helps! Good luck!
-
We just tried doing exactly that in GTM with hidden style tags. Our customers tend to use weird CMS platforms so getting their devs to add something to the footer or header is tough.
Biz NameAlberta1234 Fake Street555 555 1234Unfortunately I just tested it and nothing is showing up in the structured testing tool: https://developers.google.com/structured-data/testing-tool/Would love if anyone could shine more light on this.
Trying to enter it as a custom HTML tag firing on all pages. -
Hey Karen,
As to getting back to you so quickly: I was in the neighborhood and happy to assist
I am assuming product schema, but LMK.
With some of our content, we actually are training copywriters to put the schema in. Now, I would not do this in ecommerce as it is a different dev cycle/approach. But, for review or person schema, etc. its not a bad thought.
Each of our copywriters have pay changes based on learning and achievement. (No, we are not making them devs and they are judged based on content quality as well.)
I believe that every kid should learn basic html, etc. and am even starting a program where we provide a dev to a school to teach coding to middle schoolers (We pay the dev and the school/kids pay nothing). If they can be taught with all they are going through, anyone can. We are approaching a place where most will need basic html, etc. and schema ain't that tough.
LMK how it goes. You can even PM me.
Best
-
Hi,
Thanks for getting back to me so quickly. It was a bit of a long-shot, we're just desperate to manage clients' schema without having to go through developers!
Thanks,
Karen
-
Digirank,
I do not see how you could use it for that, but admittedly have kicked your ball over to our head of dev just to be sure. Curious, how would you want to use it for schema given it is set to be more for tracking?
Best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
No matter what we seem to do, we can never get higher up on Googles ranks. What gives?
We are in independent car dealer in a small(ish) town in Arkansas. No matter what we do, we can never seem to get past the second or third page on Google's ranks. We have a blog, we pay for SEO help from dealer vendors, we have consistent information on our site, etc. etc. . I'm at a loss. I don't know what else to do. Based on our Moz Site Crawl report, we have 185 pages that have duplicate content. However, these are pages that publish our auto check reports for inventory that potential customers request from our site. I guess these auto check reports expire because when I click on the link from the Moz report it says it can no longer be displayed and to contact the dealer (http://www.rathautoresources.com/autocheck.aspx?vin=1C6RR7KT4DS539140)
Reporting & Analytics | | RathAuto0 -
Weird Google Analytics tracking question
I have a client that has a market place site, where people list goods and sell them, think something like Etsy. Instead of developing a system to show the users page views and things like that, does it sound reasonable to let them enter a Google Analytics property on the pages they list on, then let them monitor through GA? Does anyone see any fatal flaws in this thinking?
Reporting & Analytics | | LesleyPaone0 -
How would I create this type of report in Google Analytics?
I work for an e-commerce site. I would like to run a weekly report to see what every category pages increase and decrease for pageviews would be. How would I do that?
Reporting & Analytics | | EcommerceSite0 -
Mobile Site on Google Analytics
Hi mozzers, We just launched a mobile site and I was wondering what are the main steps to follow for gettting your mobile site tracked via GA (m.example.com)? We have a profile for www.example.com GATC: javascript or PHP to install? Should the profile be on a subdomain? What else to consider when implementing a mobile site on GA? Thanks
Reporting & Analytics | | Ideas-Money-Art0 -
Can't figure this ranking out..
Hi, This is puzzling me. I've been in the second/third position for a week or so for my best keyword. That is for Google US unpersonalized, which is the one that brings more traffic, as far as I understand. It can't get MUCH better. Well, I can be first, but second and third position is really awesome in my case (highly competitive keyword according to SEOMOZ PRO). Then, why on earth my traffic for that keyword was 8 times better a year ago?? I mean, a year ago I received an average of 800 visits per day and now I can barely reach 90 visits per day being in the second / third place. Visits can't increase from 90 to 800 just for increasing one spot. I've never seen in my stats such drop in my rankings. I thought that due to google updates my site was sent below the 20th position or something. But my I was shocked today when I saw that I still have the second/third position Am I crazy or this looks wrong? The page title and description that shows in google hasn't changed, so people looking for that keyword are seeing the same as one year ago. It is not a seasonal or time sensitive keyword. My best guess is that people are now always logged in and results are personalized. Don't know much about personalized results but I don't think you can optimize much for those. If that's the case, then how on earth can we optimize a page if everybody is using personalized results? Is there a way to improve your rankings in those cases? Thanks, Enrique
Reporting & Analytics | | enriquef0 -
How can I verify if someone is Google Analytics certified?
I am looking to hire an IC to help with analytics. I need to know how I can verify if they are GA certified. They gave me a link to a http://www.starttest.com profile. Is that legit?
Reporting & Analytics | | inhouseseo0 -
Weird info from google analytics?
Hi Could anyone explain what these visits are in Google Analytics? Under traffic sources and organic I am seeing lots of entries with data like below. Any ideas what kind of traffic this is? Is it a bot and if so what is their purpose of it and is it recommended that you block it? Pages/Visit 1.00 Avg. Time on Site 00:00:00 % New Visits : 100% Bounce Rate: 100.00% Many Thanks
Reporting & Analytics | | ocelot0 -
Google Analytics - my continuing adventures
Hello I'd appreciate views of the various metrics I'm struggling with in GA: I've run 2 different reports that provide 2 different outputs. 1. In Standard Reporting you can report in Traffic Sources on Organic Search by Keyword, which returns the number of Visits. 2. In Custom Reporting you can define the Keyword dimension and the Organic Searches metric, which returns the number of Organic Searches. This returns 2 different numbers. For example, over the last month for a given term report 1 returns 77,306 visits whilst report 2 returns 52,589 organic searches. I have found some definitions: "Visits represent the number of individual sessions initiated by all the visitors to your site." "Organic Searches: number of organic searches that happened within a session. This metric is search engine agnostic." My understanding of these definitions is that report 2 should return a larger value than report 1 rather than what is happening (i.e. report 1 returns a greater value than report 2). Does anyone have a greater understanding of what these mean and relate to? Does anyone have any views on which metric is more useful? Thanks Neil
Reporting & Analytics | | mccormackmorrison0