Can you use Google tag manager to manage rich snippets/schema mark up?

[Digirank]

Hi,Does anyone know if you can use the new Google tag manager to manage rich snippets? I've seen that there is an HTML section where you can edit HTML that isn't shown on the site - do you think this field could be used to add schema data?Thanks,Karen

[PatrickDelehanty]

Hi there

A couple of years back but this still isn't answered! I am sure you have heard by now but you can install Schema through GTM, here is a great resource:

Adding Schema Markup - The Non-Developer Guide (SERPWoo)

Hope this helps! Good luck!

[Cnvrt]

We just tried doing exactly that in GTM with hidden style tags. Our customers tend to use weird CMS platforms so getting their devs to add something to the footer or header is tough.

Biz NameAlberta1234 Fake Street555 555 1234Unfortunately I just tested it and nothing is showing up in the structured testing tool: https://developers.google.com/structured-data/testing-tool/Would love if anyone could shine more light on this. 
Trying to enter it as a custom HTML tag firing on all pages.

[RobertFisher]

Hey Karen,

As to getting back to you so quickly: I was in the neighborhood and happy to assist

I am assuming product schema, but LMK.

With some of our content, we actually are training copywriters to put the schema in. Now, I would not do this in ecommerce as it is a different dev cycle/approach. But, for review or person schema, etc. its not a bad thought.

Each of our copywriters have pay changes based on learning and achievement. (No, we are not making them devs and they are judged based on content quality as well.)

I believe that every kid should learn basic html, etc. and am even starting a program where we provide a dev to a school to teach coding to middle schoolers (We pay the dev and the school/kids pay nothing). If they can be taught with all they are going through, anyone can. We are approaching a place where most will need basic html, etc. and schema ain't that tough.

LMK how it goes. You can even PM me.

Best

[Digirank]

Hi,

Thanks for getting back to me so quickly. It was a bit of a long-shot, we're just desperate to manage clients' schema without having to go through developers!

Thanks,

Karen

[RobertFisher]

Digirank,

I do not see how you could use it for that, but admittedly have kicked your ball over to our head of dev just to be sure. Curious, how would you want to use it for schema given it is set to be more for tracking?

Best