Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Reporting & Analytics
    4. Google Analytics - Keywords (not set) or ( not provided) WHY???

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Google Analytics - Keywords (not set) or ( not provided) WHY???

    Reporting & Analytics
    3
    4
    10764
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • BigBlaze205
      BigBlaze205 last edited by

      In Analytics, most of my visitors are landing on my home page, but when trying to see wich keywords they use, most of them are:

      (not set) or ( not provided)

      See screencast:

      http://screencast.com/t/AKwPW76qLVsN

      Can you tell why? What is going on? Is there a way to solve this?

      Thank you,

      BigBlaze

      1 Reply Last reply Reply Quote 0
      • InMarketingWeTrust
        InMarketingWeTrust Subscriber last edited by

        Salut Jean,

        I can say my Adword account is link to G.A. because my campaign ''filtre fournaise_2'' has 359 visitors...

        Do you manually tag your campaigns? As per Analytics support and from experience, human error in tagging is often the most common source of errors:

        • Auto and manual tagging are being used at the same time
        • Manually tagged URLs are missing a parameter

        I recommend you use auto-tagging otherwise you will spend hours of entertainement coding urls for each kwd... Fun, Fun, Fun

        You do have gaq.push(['_trackPageview'] so I doubt this is the cause of the error and since it's a big commerce site, I can only assume the code will be implemented at a template level.

        Hope this help.

        Cheers,

        Freddy

        P.S: if you feel like being "stalkish", remember to update your GA code for Remarketing

        1 Reply Last reply Reply Quote 0
        • BigBlaze205
          BigBlaze205 @StreamlineMetrics last edited by

          Hi Patrick,

          Thank you for this response.

          I have one more question, looking at my screen cast:

          http://screencast.com/t/GDpNp0PE

          This is the result to the landing page to ''index''

          1099 visitors are ( not set)

          I can say my Adword account is link to G.A. because my campaign ''filtre fournaise_2'' has 359 visitors...

          Can you say they are all user that use ''private browsing'' option from there browser? or other?

          Thank you,

          Jean

          1 Reply Last reply Reply Quote 0
          • StreamlineMetrics
            StreamlineMetrics last edited by

            (not set) keywords are usually visits from a Google AdWords campaign where the Google AdWords account is not correctly linked to the Google Analytics account. http://support.google.com/analytics/bin/answer.py?hl=en&answer=2820717 and http://support.google.com/analytics/bin/answer.py?hl=en&answer=1714454

            (not provided) keywords are organic searches from Google but are being hidden from your website since Google is encrypting searches from users who are logged into Google or otherwise using the secure version of Google.

            The good news is that you should be able to fix the (not set) issue but unfortunately you won't be able to do much regarding the (not provided) keywords.

            EDIT - (not set) could also mean visits from all other traffic sources, such as Direct or Referral sites, which inherently are not coming from keyword searches and that is why (not set) is showing up in Google Analytics if you try to look up the keyword used by either of those mediums.

            BigBlaze205 1 Reply Last reply Reply Quote 3
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • rachelmeyer

              UTM Links Showing Up as Separate Pages in Google Analytics

              Hey everyone, I was just looking at landing pages in Google Analytics, and in addition to just the URL of the landing page, the UTM links are being listed as separate pages. Is this normal? I anticipated seeing the landing page URL and then using the secondary dimension to see source/medium. If this isn't normal, what would I check next?

              Reporting & Analytics | | rachelmeyer
              0
            • RosemaryB

              Direct traffic spam on Google Analytics: how can you identify and filter it?

              One of my smaller clients noticed a huge jump in direct traffic visits last month.  The bounce rate was around 97% so I'm pretty certain that most of the traffic was illegitimate.  I know how to filter out spam referrals and organic keywords in Google Analytics.  However I'm not sure what to do about direct traffic spam.  Are there recommendations for filtering this out?  Can I identify spam IP addresses?

              Reporting & Analytics | | RosemaryB
              0
            • marketingmediamanagement

              Is there a way to find out who the admin of a Google Analytics account is?

              We have a client who has been searching high and low to gain access to the GA account that is tied to their website, but previous agencies keep stating they don't have access. Is there a way to find out who the admins are on a GA account with the tracking number so we can reach out to that person and ask them to admin the client?

              Reporting & Analytics | | marketingmediamanagement
              0
            • geckonm

              Tracking time spent on a section of a website in Google Analytics

              Hi, I've been asked by a client to track time spent or number of pages visited on a specific section of their website using Google Analytics but can't see how to do this. For example, they have a "golf" section within their site and want to measure how many people either visit 5 page or more within the golf section or spend at least 6 minutes browsing the various golf section pages. Can anyone advise how if this can be done, and if so, how I go about it. Thanks

              Reporting & Analytics | | geckonm
              0
            • Masoko-T

              How many users completely block Google Analytics cookies ?

              Hello everyone! In your experience, how many of your visitors' browsers completely block cookies including those of Google Analytics ?

              Reporting & Analytics | | Masoko-T
              0
            • essentialworld

              On google analytics what is Mozilla Compatible Agent under browser and OS?

              On my Google Analytics (I know this is not SEOMOZ) I have a lot of visits from mozilla compatible agent with 100% bounce rate. Does anybody know what this is?

              Reporting & Analytics | | essentialworld
              0
            • theLotter

              Setting up Google Analytics for Subsites

              I currently have one main .com site and am planning on launching geo-location subsites .co.uk, .com.au, .ru, etc... Traffic will flow between both sites and some of the content on the subsites will be duplicate and therefore include a canonical tag to the main site. I want to set up GA to capture who is going to the subsites and vice versa and correctly capture crossover traffic.  Any advice on implementing advanced analytics directly (or links to sources that will direct me the right direction for this project)

              Reporting & Analytics | | theLotter
              0
            • Darioz

              Google Analytics: how many visits from country Google domains?

              Hello, I manage a site with visitors from many different countries. With Google Analytics, it is normal to see the number of visitors from each search engine. However, I would like to identify the number of visitors from each Google-search contry domain. How many visitors from Google.com? How many from Google.co.uk. And from Google.co.zm? And so on. Anybody knows if this is possible and if yes, how can it be done? Thank you in advance, Dario

              Reporting & Analytics | | Darioz
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.