Does Alexa ranking consider unique visitor only?
-
The traffic of my website has been dropping since 2 months ago while I am seeing the Alexa ranking is increasing
I know some of our staff need to visit our website( home page and some other front pages) daily to handle some data gathering. But they are from a same ip/office. Would this become a factor of this Alexa ranking result?
-
BTW: If you want to advertise with someone I would do the following:
- Get them to share key traffic and demographic figures (Google Analytics)
- Track their campaigns and click-throughs - use the Google URL Builder to build your destination campaigns, you will then be able to analyse in your GA account how your external campaigns perform.
- Generally websites accepting advertisers have inflated rate-cards and inflate their traffic. I would compare their CPM with for example running similar campaigns through Google Adwords (you might get more value from Adwords)
- I would also base your payment on performance - don't work on impressions or clicks, try and work on conversions - i.e. you pay nothing for impression/click but you pay a conversion rate - i.e. 10 USD for a user registration or xx % of revenue for any referred transaction.
- Be careful with paying for registrations (especially those not resulting in revenue), many sites will drive lots of signups to you but no actual revenue.
-
Thanks for your info!
-
Don't look at Alexa, especially if the website is not certified (i.e. has the Alexa tracking code installed). Even if a site is certified and has the tracking code installed, the traffic (both PV and visitors) is hugely underreported.
Almost all their stats are still some guesswork and fluctuate. Remember that Alexa will only track traffic if the toolbar is installed and it will use the JS tracking code to for additional metrics. You will typically find that only techies will run Alexa.
I would do perhaps competitive comparisons (if this is what you are looking for) with Google Trends, SeoMoz or any of the other tools, but in most cases it will still be guess work as your competitors will not openly share information. Another means is Google Adwords.
I consider Alexa a nice "vanity" rank and good for marketing purposes - i.e. "We are #5 on Alexa" - it means really nothing and has no impact on PVs, revenue etc.
-
Thanks for your info. what is the best tools to evaluate a site's traffic then? I am using this info to decide if I want to advertise with them sometime. Thanks.
-
Don't give too much weight in Alexa, Compete, Quantcast. They all measure in different ways and Alexa in specific although widely used, is only for those who have a toolbar.
The reason why your traffic is dropping and Alexa is rising, could be because you are pointing webmasters and other related users like SEO agents to your site. A lot of webmasters have wide range of toolbars and they are likely to give Alexa rankings lower.
If you visit webmaster sites, you will notice their Alexa ranking is easily lower, but doesn't mean they get lots of traffic.
Bottom line is don't pay too much attention to these stats as they are not accurate.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Finding the reason behind not Ranking-UP
Hello, I hope you guys are doing well. I published an article about 2 months ago and I tried to write a rich article in regards to SEO. Also, did a keywords research and found my competitors. I created a lengthy but meaningful article from all the competitors. Here is the link to my Article and my targeted keyword is "CSC Scholarship 2020". You can check my domain DA & PA also. It is higher than the websites' DA, PA who are ranked on the top of the page. My content is also Lengthy and Meaningful and to-the-point but still, my Article is not generating any result for me. I want that, please investigate the main issue that is causing this problem.
Technical SEO | | HansiAliya1 -
To what extent is content considered unique or duplicate?
I work primarily on classifieds websites and an issue I consistently come across are two or more URLs which have the exact same ad count, due to site structure and the way everything is categorized. An example of such would be with these two pages: https://www.boatshop24.co.uk/motorboats/princess https://www.boatshop24.co.uk/boats-for-sale/princess/power These two have the exact same number of ads- would search engines mark these as duplicate content? Both have different meta descriptions, title tags etc. but essentially the MC is exactly the same. If they are, what would be the best course to remedy the problem? I'm skeptical about using canonical tags as I generally use them for exact duplicate pages.
Technical SEO | | Sayers0 -
Unique page for each product variant? (Not eCommerce)
Hi Mozzers, Just looking for a little advice before I launch into a huge workload. We have landing pages for vehicle manufacturers. We then have anchor links in that page for each vehicle model that manufacturer has, with further info on the model further down the page. So we're toying with the idea of launching a unique page for each of the models rather than having them all on the same landing page. This will take an age and a minute but if it is worth it, we want to do it. Do you guys see a benefit to having unique pages for each model? Do you think it would attract more natural links? Would this help or hinder the manufacturer landing page in general? Should the manufacturer landing page be noindex so as to avoid duplicate content issues? I can see a lot of work and risk, just looking for a few opinions. PM for more info. Thanks a lot people, Jamie
Technical SEO | | SanjidaKazi0 -
Rankings drop after Panda
Hi All, My site dropped completely out of the SERPS on September 27th. I've tried everything I know to do (re-wrote all content, disavow links tool, filed DCMA complaints, de-optimized on-page content, made anchor text less aggressive, etc). Can you all please take a look at www.doctorloanusa.com and let me know what you think the problem is and how much you'd charge to help? Keywords used to be: doctor loans, physician loans. I ranked 2 or 3 for those keywords consistently for over 4 years. I know I need more content, but I feel like it's a waste of time creating it. If a thin site was the issue, wouldn't I at least rank SOMEWHERE in the 1000 results? Thanks for your consideration. At my wits end.
Technical SEO | | Cary_Forest0 -
Help - Rank is Continually Dropping
We are aggressively optimizing one of our internal pages for SEO related terms. http://www.arnima.com/Search-Engine-Optimization.aspx Some sample search terms are: SEO Florida, Florida SEO, SEO Tampa, Tampa SEO etc Based on recent work, we find that our anchor text distribution is good, if not very good. Our PA is for the internal page is 60 and our DA is 62 yet our Google rank for the above search terms is continually dropping. We have gone from #2 to #8 in the last few weeks. We have checked the websites of all that appear above us and their PA and DA are substantially less than us. Their anchor text links do not appear to be as well structured either. We have many unique domains - websites that we built - that point directly back to our SEO page. Some of these are fairly highly ranked sites... We are totally baffled. Can someone shed some light on this? What could the reason be? Any (and all) help and insights would be much appreciated! Thanks in advance.
Technical SEO | | RajeevRatra0 -
Do 301 redirects pass page rank quickly
Hi I have been asked to carry out a site audit for a potential client. The site has that many issues I don't where to start in explaining them however, there is one question we are debating and would like to get a second opinion on it. The site I am auditing used to have a homepage rank 7. The site has currently had a redesign (new template with new URLs) and now the root domain 301 redirects to a sub folder two levels deep (not ideal I know!). This happened about a month ago and we are still getting N/A for toolbar page rank. The question is, does Google page rank transfer quicker than normal due to the redirects? or do we still have to wait on the next Google Page Rank update? Thanks in advance Gavelect
Technical SEO | | Equatorites0 -
What pages of my site does Google rank as the most important?
If I type site:youtube.com into Google, are the results listed by what Google considers to be the most important pages of the site? If I change my sitemap should this order change? Thanks!
Technical SEO | | Seaward-Group0 -
Google rankings tanked....Now what?
We just experience a drop in Google rankings, some pretty harsh, across all of the keywords we have been ranking greater than 50. I’m a noob at SEO, but a technical noob so I started doing my home work. I’ve seen references to the “google dance” and “Honeymoon”, but this hit seems to have effected competitors too. Everyone seems re-ranked with several junk directories jumping up more than I think they should. Has anyone else seen this? Is this more Google algorithm adjustment or a natural settling based on our new SEO attempts? In either case, what should we do next? I know there is a holistic approach and everything is important however, we need bang for the buck at this point to before we start bleeding. One or two next steps? Our industry is residential cleaning and the site is www.bitabliss.com Here is a little history:
Technical SEO | | BitABliss
The site that’s been running for about 2 years. We initially put up a very basic “throw something up” site without much thought of SEO except for some basics and a long tail approach with a blog, FaceBook and Twitter. We launched an updated site on Feb 23. with new theme and this time some, “on page” work to better hit the basics. The site structure was kept the same and we added on some more localized content in hopes to take advantage of local searches. Also, enter SEOMoz to get us tracking things (Yay MOZ). Until yesterday, we had been doing pretty well in some of our target cites even with the more basic site. When we launched the new site focusing on page titles, descriptions and page content, and a few directory attempts. We started to see some incremental growth. It seemed to me that this kind of growth meant that we were doing the right things and doing a better job than some of the other sites. Any way, yesterday we got smacked down. This seems too harsh for a for the slow increases we have seen over the last month. Any thoughts you have would be great appreciated. Thanks! -Shawn1