2 Year Old Keyword Focused Site Will Not Rank for Keyword
-
Hi All,
I need your help.
This site is confounding me. The site is turnstilefactory.com
It's a few years old. Strong domain name and seo focused on the term 'turnstile'.
In bound links are not abundant, but certainly not absent either.
Considering the subject matter, content and competition in the space, I would expect this site by now to at least be in the top 10 pages for the search 'turnstile', but it's not.
I've tried everything I can think of with this, but it just won't rank for anything other than it's domain name.
Can anyone please take a look and let me know if they see something I'm missing? It would be appreciated.
Thanks.
-
I figured that had to be it. Thanks for all the help, everyone. It's appreciated.
-
..3 linking domains. Not 5! Apologies for the error.
-
Likely due to a shortage of domains linking in.
The use of the keyword 'turnstile' in the domain name is no bad thing, but not as important as it once was.
I looked at your site alongside four competitors (turnstile.com; turnstilesecurity.com; ablertech.com; haywardturnstiles.com). By far the most obvious gap between your site and the competition is in the number of domains linking in. You have 5, where high-ranking competitors have anywhere from 20 to 300. And your 5 domains aren't of the best quality (fencebids.com, etc..)
Quality link building is my only answer then, I'm afraid. It's not very original, but it does work!
-
You should take a look at the metrics inhttp://www.opensiteexplorer.org
As you will see you have only 3 linking root domains, 23 total links, Page Authority 30, and Domain Authority 19.
Focus on getting inbound links.
-
Only thing I saw straight away was you are using a canonical tag to point to a different domain...
http://www.turnstile-factory.com which then is redirected back to you.
Your canonical tag if needed at all should point to your domain & page root.
You should also deal with root/index.php 301 it to just root
Hope that helps,
Don
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New site failing to rank - could this be why?
I have a new client site that is not appearing anywhere in the top 100 for its main keywords. ASSUMING that this is not an issue with optimization or link quality, I am wondering whether it might be the following... The client's company has a parent company whose website has decent authority. This website links to the new (client) website. In addition, the 2 press releases we have done include links to both companies, since one was an outgrowth of the other. This is all 100% natural, so my inclination is that this is not causing the issue. But does anyone have any experience to suggest otherwise? That having website A linking to website B, and 50+ press release websites linking to both, could be causing the algorithm to throttle website Bs ability to rank? Thanks in advance!
Intermediate & Advanced SEO | | zakkyg0 -
301 from old site to new one , Should I point to home page or sub category page ?
Hey Seo Experts, I have a small website ranking for few terms like cabinets sale, buy etc . However what i have now decided is to launch a New website with more different products like living room furniture, wardrobes etc . Out of all these categories on new website Cabinets is one of the SubCategory . Now I do not want to have 2 websites . So wanted to 301 from small cabinets website to newly created website. Some of the doubts I have at the moment is ? 1 Should I REDIRECT 301 to sub category (i,e cabinets) which is purely related to Cabinets or Do a Redirect to HOME PAGE . As I also need more Authority to home page as well , as this is relatively new website ? 2 Second question related to this. If you have multiple sub domains does it divide the total authority & TF.Or it is just Ok to have multiple Sub domains if needed ? Any advice appreciated !! Thanks .
Intermediate & Advanced SEO | | aus00070 -
Will I lose Ranking if I switch from Volusion to Big Commerce?
I've had a website with Volusion for years and rank in the top position for most relative keywords. I'm planning to move to Big Commerce because of the limitations with Volusion but I'm worried that my rankings will suffer when I move... is this a valid concern and is there anything I should do to make the transition seamless?
Intermediate & Advanced SEO | | CatrinaSpindler0 -
Different rankings for same keyword in different geo locations
I am listed at # 11 in google.com.pk for a same keyword but listed 4th when I use &gl=us in the same query or use a US ip address. Could this be because google's recent update and maybe they are taking time to push the update towards other countries or something else? In any case I see decent rankings when I use the query in google.com or when I use gl=us, but lower quality results in google.com.pk so please guide what is going on. Thanks in advance for guidance (y)
Intermediate & Advanced SEO | | hpk0 -
Focusing on Multiple Niches for one site: good or bad?
Is it wise to focus on multiple niches for one site, rather than zoning in one or two different niches? On one hand, you can target many more topics and go after tons of keywords, but on the other hand doesn't google get confused of what your site is really about? Won't google just focus on one of the niches that you provide more than all others? Any input would be great!
Intermediate & Advanced SEO | | WebServiceConsulting.com0 -
Fluctuating Rankings on "difficult" keywords
Hi guys, I have a client who wants to rank well for two very "difficult" keywords and eight easier ones. The easy ones are "treadmills + city" and the difficult ones are "treadmills" and "treadmill". We have got great traction on the "+city" keywords and he now ranks on page one for all those. However, we have noticed that although he ranks on page 2-3 for "treadmill" treadmills", those rankings fluctuate widely day to day. Rankings for the "+city" versions are stable, a rising slowly as I would expect. Rankings for the difficult keywords can be 235 one day, 32 the next week, 218 the day after that, then stable at 30ish for a week, then fluctuation again. I know Google update every day, but what are the likely causes of the easier keywords being stable, while the harder ones fluctuate? Thanks.
Intermediate & Advanced SEO | | stevedeane0 -
Ranking locally without local keywords in title?
I have a website that targets national keywords. I would like to be able to rank locally for these keywords as well without having the city in the title. What is the best strategy for this?
Intermediate & Advanced SEO | | cprodigy290