SEO ANALYSIS ON A NEW SITE
-
Hi just would like if anyone could help me in provide some seo analysis on a new website http://www.ppilegalservices.co.uk/
main keyword is mis-sold ppi
Its a very competitive keyword but not being able to come on google result in long tail keywords as well, Just got ranked on brand keywords like PPI LEGAL Services.
Also running out of ideas as to how to create quality content any tips please?
many thanks
-
Thanks Keri,
for your answer , its a completely new domain, and hardly done any backlinks , was just working on some infographics and content.
-
Hi Marcus,
Thanks for taking the time to answer my question in detail.
-
Hey
Yeah, I have to second what Keri says here. This is crazy competitive so you are not going to rank a new site for these terms overnight.
The site itself has no domain authority, there is no useful or interesting content and I can't see that any of the blog posts have won any
Content wise, if this was me, I would probably look to provide the best guide on how to reclaim your PPI for free and use that to pull in links but even that would be problematic as the moneysavingexpert site (a big brand in the UK) has already done that so you are fighting a bit of a losing battle.
If we discount the money saving expert site we have several other heavy hitting domains:
Then, amongst them we have some other PPI sites but looking at the link profiles, we are talking 15,000 linking sites in some cases. Now, obviously, most of that is going to be low quality but that is what you are up against here.
So, only way to do this white hat is to go after really long tail, dig into the keywords, look at PPI for specific vendors, types of loans etc and start to build some really strong content and promote it as best as possible.
For starters, look at some of the suggested searches:
- mis sold ppi calculator
- mis sold ppi template letter
- reclaim ppi
- ppi refunds
- mis sold ppi barclays
- mis sold ppi scams
- mis sold ppi reasons
- mis sold ppi hsbc
Maybe take one of those and break them down even further so mis sold ppi hsbc
- mis sold ppi hsbc loan
- mis sold ppi hsbc credit car
- dhsbc ppi claims
- hsbc ppi refunds
- hsbc ppi reclaim
- hsbc loans ppi
- hsbc fined ppi
- hsbc ppi credit card
If we break one of them down even further we get even more ideas:
Searches related to mis sold ppi hsbc credit card
- is there ppi on hsbc credit card
- shsbc credit card ppi claim address
- payment protection insurance hsbc credit card
- hsbc credit card ppi reclaim
- hsbc mis sold payment protection
- hsbc payment protection insurance mis sold
- hsbc personal loan ppi
- hsbc mis selling ppi
You could probably go deeper still
There is always a way, but you are just not going to drop into a market like this and shoot to the top of the deck but if you could lay down a 12 month strategy to have the most generally helpful PPI blog out there and cover every minute detail starting at the long tail then you could create something that would outrank the mostly spam based strategies of the few PPI companies on the first page.
Hope this helps
Marcus
-
A quick look in OSE shows a bunch of backlinks of low quality that appear to have been removed, and nothing of quality. Was there a site on this domain before your site?
It looks like that's a real competitive term in the UK. What I'd do is look at the top ten sites and ask myself "what content can I put together that will beat out the content that's on the top sites?" Most of the sites I see are one page lead generation forms. It's going to be tough to make a name for yourself with all of that junk out there.
Can you do something like http://www.moneysavingexpert.com/reclaim/ppi-loan-insurance where you have a lot of good, quality content? This will make it useful for the users, give people a reason to link to you, and give you great long-tail content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site:www Issue - Homepage of the website is not showing in Google
Hello everyone, When I have manually search site:www.blinds4uk.co.uk in google.co.uk to know about webpages status, home page of the website is not showing in google search engine result pages. Please let me know, what is the reason behind this? because website crawling and indexing is good. Many Thanks.
Algorithm Updates | | Kuldeep-Sharma0 -
What is the feeliing of "Here's where our site can help" text links used for conversions?
If you have an ecommerce site that is using editorial content on topics related to the site's business model to build organic traffic and draw visitors who might be interested in using the site's services eventually, what is the SEO (page ranking) impact -- as well as the impact on the visitors' perceptions about the reliability of the information on the site -- of using phrases like "Here is where [our site] can help you." in nearly every article. Note: the "our site" text would be linked in each case as a conversion point to one of the site's services pages to get visitors to move from content pages on a site to the sales pages on the site. Will this have an impact on page rankings? Does it dilute the page's relevance to search engines? Will the content look less authoritative because of the prevalence of these types of links? What about the same conversion links without the "we can help" text - i.e., more natural-sounding links that stem from the flow of the article but can lead interested visitors deeper into the ecommerce section of the site?
Algorithm Updates | | Will-McDermott0 -
Which seo firms produce the most authoritative SEO studies?
I'm not talking about conjectures or guesses -- but SEO studies that is actually backed up by hardcore data. Which SEO firm produces excellent data-driven studies you always trust?
Algorithm Updates | | Brand_Psychic0 -
Site´s Architecture - Categories . What´s the best in my case?
My Dear friends of MOZ, I´ve got you a case that has been driving me crazy for 2 weeks, Im doing an SEO audit for big brand that sells electronics. Since they sell all kind of electronics, and are very popular the site is quite big and has several categories. Now...Im working particularly in a kind of micro-site that sells two kind of products that are very similar but not the same. Lets say in this site they are selling super-light-weight-Laptops and tablets, so if you look the site its a Laptop/Tablet site. But the site is not under a laptop/tablet directory, some pages are under laptop and others in Tablet directory . For example : Home page URL: /light-laptops/home.asp ; Products general page page URL is light-pads/products.asp ; and each single product page is under laptops or pads according the type of product. From my point of view, they should create a new directory called /light-laptops-pads/ and single directories for products, and case studies, etc.. Since they want to show both products together when you click in products (off course they will be creating sub-directories for the two types of products). At the begining I thought they were really mistaken, but now that I see that all light-pad content is in one folder and light-laptops content is in another, and the site jumps from one category to the other I am a little bit confused. PLEASE HELP ME PD: I want to make clear that general categories like products, case studies , contact us, solutions pages are in some cases under /light-pad/ directory and in other cases under /light-laptops / directory PLEASE PARDON MY ENGLISH!
Algorithm Updates | | facupp10 -
What is the point of XML site maps?
Given how Google uses Page Rank to pass link juice from one page to the next if Google can only find a page in an XML site map it will have no link juice and appear very low in search results if at all. The priority in XML sitemaps field also seems pretty much irrelevant to me. Google determines the priority of a page based on the number of inbound links to it. If your site is designed properly the most important pages will have the most links. The changefreq field could maybe be useful if you have existing pages that are updated regularly. Though it seems to me Google tends to crawl sites often enough that it isn't useful. Plus for most of the web the significant content of an existing page doesn't change regularly, instead new pages are added with new content. This leaves the lastmod field as being potentially useful. If Google starts each crawl of your site by grabbing the sitemap and then crawls the pages whose lastmod date is newer than its last crawl of the site their crawling could be much more efficient. The site map would not need to contain every single page of the site, just the ones that have changed recently. From what I've seen most site map generation tools don't do a great job with the fields other than loc. If Google can't trust the priority, changefreq, or lastmod fields they won't put any weight on them. It seems to me the best way to rank well in Google is by making a good, content-rich site that is easily navigable by real people (and that's just the way Google wants it). So, what's the point of XML site maps? Does the benefit (if any) outweigh the cost of developing and maintaining them?
Algorithm Updates | | pasware0 -
How to optimise a news site? - tomorrows chip paper terms
Are there any specific tips to how to gain traffic from very short lived search terms? If the site you are SEO/SEMing want to go for search related to things like the latest celebrity breakup, or a fashion event that lasts less than a week The onsite stuff seems pretty good as SEO onsite tools generally give it an A grade Is it just a case of doing the same stuff as normal, but faster? 😉
Algorithm Updates | | Fammy0 -
Local SEO-How to handle multiple business at same address
I have a client who shares the same address and suite number with multiple business. What should be done to optimize their website and citations for local SEO? Is this a huge issue? What should we do so our rankings aren't affected. Will changes take a long time to take place? Thanks
Algorithm Updates | | caeevans0 -
Dramatic drop after rapid rise for new site
just launched a new site edenprairieexperts.com. The site jumped to the first page on yahoo and bing within a couple of days then fell off a cliff and isnt in the top 10 pages. Any reason for this? seems really strange for me. The only think I can think of is I got some really poor quality back links from someone screwing with me. If someone could take a glance at the site or give me some general direction I would appreciate it.
Algorithm Updates | | jjwelu0