Does Google or Bing use words in the page title beyond the displayed limit for ranking purposes?
-
Standard good practice for on-page SEO includes keeping page title length below the maximum that Google displays in the SERPs. But words in the title beyond that maximum can be indexed, even if they don't show in the SERPs for end users.
For ranking purposes, is there any value in words beyond the character limit in page titles that are truncated in the SERPs?
-
Well said. I agree with IPROdigital's comment completely.
-
IMO search engines' main priority (advertising aside ) is to make an experience good for users. Sure, they will be indexed, but if Google or other SEs consider how it looks to users, it probably won't help. That aside, consider the importance of your Click Through Rate. You make all the effort of getting ranked, then your competitor has the title and description fully and neatly displayed, and you don't - not ideal. I tell clients that sometimes we might well rank lower than competitors but if the title and description are neater and have emotional impact they stand a far better chance of getting the clicks.
I doubt there is any value in the words beyond the character limit - from Google's point of view, why should there be, if users can't see it in SE results? I believe the recommended length is 60 characters.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Same search term shows #1 on Bing but #140 on Google?
Hi, I am using the search term of my website domain i.e. "Series Digital" on both Bing and Google. Bing shows my website as the top most link. But on Google, my website appears on page 14!! Why is this happening when I am using the string within the " "?
Algorithm Updates | | Cloudguru990 -
Ranking drop Feb 2013?
I'm trying to get to the bottom of why Directholidays.co.uk suffered a drop in rankings for the term "cheap holidays" in February 2013. Im looking at this recently and as an outsider so I haven't got access to Webmaster tools and I haven't been tracking rankings/link profiling. They moved from 2nd to 10th temporarily and then recovered at 7th the new 10th! I've looked at keywords improved/declined on, keywords lost/gained, traffic, traffic price but im failing to see exactly what I can use to show whether Panda #24 (officially 22nd of January) had a significant effect. Can anyone shed any light on this? It would be massively appreciated!
Algorithm Updates | | eolithicproductions0 -
Poor rankings in Bing/Yahoo
Hello, A site I'm working on ranks well in Google, but does poorly in Bing/Yahoo. Is there anything I should look at? Thanks,
Algorithm Updates | | PLP0 -
Google site links on sub pages
Hi all Had a look for info on this one but couldn't find much. I know these days that if you have a decent domain good will often automatically put site links on for your home if someone searches for your company name, however has anyone seen these links appear for sub pages? For example, lets say I had a .com domain with /en /fr /de sub folders, each seoed for their location. If I were to then have domain.com/en/ as no1 in Google for my company in the UK would I be able to get site links under this or does it only work on the 'proper' homepage domain.com/ A client of mine wants to reorganise their website so they have different location sections ranking in different markets but they also want to keep having sitewide links as they like the look of it Thanks Carl
Algorithm Updates | | Grumpy_Carl0 -
Site name appended to page title in google search
Hi there, I have a strange problem concerning how the search results for my site appears in Google. The site is Texaspoker.dk and for some strange reason that name is appended at the end of the page title when I search for it in Google. The site name is not added to the page titles on the site. If I search in Google.dk (the relevant search engine for the country I am targeting) for "Unibet Fast Poker" I get the following page title displayed in the search results: Unibet Fast Poker starter i dag - få €10 og prøv ... - Texaspoker.dk If you visit the actual page you can see that there is no site name added to the page title: http://www.texaspoker.dk/unibet-fast-poker It looks like it is only being appended to the pages that contains rich snippets markup and not he forum threads where the rich snippets for some reason doesn't work. If I do a search for "Afstemning: Foretrukne TOPS Events" the title appears as it should without the site name being added: Afstemning: Foretrukne TOPS Events Anybody have any experience regarding this or an idea to why this is happening? Maybe the rich snippets are automatically pulling the publisher name from my Google+ account... edited: It doesn't seem to have anything to do with rich snippets, if I search for "Billeder og stuff v.2" the site name is also appended and if I search for "bedste poker bonus" the site name is not.
Algorithm Updates | | MPO0 -
Are multiple domains for my website hurting my Google ranking?
Hello, I currently have two domains showing up in google search: shwoodshop.com shop.shwoodshop.com These domains are currently ranked in the #2 and #3 spot, however my page is much more trafficked than the current #1 ranking. I am wondering if the fact that I have two domains competing for the #1 spot is hurting my search ranking. If so, what is the best way to remedy this issue and get back my #1 spot? I'm rather new to SEO and teaching myself as I go, so I appreciate the feedback!
Algorithm Updates | | shwoodshop0 -
Is There Any Problem For Google When We Use Capital Letters in the Beginning of Each Word in TITLE?
I'm just wandering is there any difference when we use "Cheap Holidays to Egypt" or "Cheap holidays to Egypt". It is easier for users to read first option but would the second be more relevant for crawls?
Algorithm Updates | | fleetway0 -
What do you think of Google SERP encryption?
Really interesting post by Search Engine Land about this "issue" for tracking conversion, especially for long tail keyword research. I suppose this change will be also applied on all google search pages (.ca, .fr etc.). I Really don't think Webmaster tools is a serious compensation in Analytics for this.
Algorithm Updates | | Olivier_Lambert0