Disavow Anchor and EMD
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Lets say you have an legitimate EMD for a domain that is a ecommerce site with reasonable content. The site traffic was cut in half by Penguin. You think one of the main reasons that you were hit is old SEO black hat link building with Anchor that is exact match.....The catch 22 an exact match achor is the EMD. I want to disavow some of these old black hat backlinks and obviously I will nuke the ones from the spammy sites first and see what happens.
What about the backlinks that have achor of emd.com (the company name and as it so happens a valid EMD) or just EMD. If the hit is coming from every single link becuase they are all exact match becuase that is the proper legit match and not some attempt to game the system......What the heck do you do?
I get the War on spammy EMDs but I hope the legit ones are not hit even more. For one thing google should just have this ironic creteria for excluding EMDs....if they are running AdWords....they are 95% spam sites.....I love the irony of that one. I am betting lots of these mange to still get listed.
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The traffic was cut in 1/2 with Penguin. The link profile sucks but I am working on it. I guess I will start by disavowing the obviously bad site and give it a few weeks. The thing that is puzzling is the few good links we have will be exact match anchor becuse the name of the site is an exact match. This is the EMD delima.
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I'd see how many links, but also how many C-blocks they are comeing from (the SEOMOZ software will provide this). Also it's recommended that aggressive exact match anchor text can have an adverse effect, but it's not clear how many links you speak of or whether the link profile is varied (e.g. locations, c-blocks etc). If you do have reasonable traffic levels, you should not be too worried. Recently I read around 0.6% of EMDs were affected (I read this somewhere I trust but can't remember exactly).
As for AdWords, that's a different story.
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