Re april 5th post on over optimization - need clarification blogging
-
I mainly do content creation for clients .e.g. site and blog on word press - then link the blogs to the related static page. I have been just linking to the static page using keywords that match the title tag keywords. Is that correct?
-
Just to keep it natural so if you were to read it out loud to others it wouldn't sound odd. Just make sure you avoid hundreds of links with the same keyword specific anchor text. When you come to linking to your static pages, try and think about more than just getting those keywords into the anchor text for the search engines - also think about the real people reading your blog articles - make sure your anchor text properly describes what they will find if they click on the links. If you/re trying to move your human visitors towards your offerings then think about making your anchor text compelling and trying to get the benefits of your offering in there somewhere. Good luck!
-
Thanks very much for your help.
We always write quality, long content - around 500 words and include lots of variiety of the keywords in the body text and h2 tags. We are quite clever at writing sensible content around one or two major keyuwords that are the title tag of the static web page being linked to.
It seems odd to link from the blog using similar words to the main keywords on the static page which may or may not have those exact words on the web page.
-
There is no real right answer for the specific situation. Whenever I'm linking to content, especially my own (or clients), I try to include the main focus keyword in the anchor text but also include other words that make sense.
For Example:
If you are targeting the keyword "landscapers upstate NY" it might look weird if you link to the article using that same anchor text, it doesn't really make sense. In this scenario, you'd be better off linking to that content with something like "Landscape companies located in upstate NY"
I know the example is pretty rough but I think it displays the idea pretty well. The end result might be less anchor text love, but it'll make more sense from a user perspective and search engines can look at that and still get a good feel for what that page is really about based on the anchor text you used along with the content found on the particular page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How many external links do I need?
I write short blog post between 80-100 words and I link out to other websites. However, How many external links should I have in each blog post to rank better in search?
Link Building | | WilCross0 -
Blogs
I am thinking of starting a couple off site blogs for myself. 1 I might share some client information and link building and the other would be for me to rant. I was thinking about doing a wordpress or blogger blog, someone recommended Tumblr. Anyone have any suggestions?
Link Building | | ClickIt0 -
Getting site ready for outreach for guest posting
Hello, We've decided to focus on guest posting for my client's site. What do we need to do to my client's website to be ready for guest posting. I assume those providing guest posting opportunities will look at our site and evaluate how good it is and how good our writing is. Here's what we're doing, and I'm wondering what's important 1. We went from a junky design to a pretty good one. 2. The logo is still average - we're thinking of upgrading it 3. all of the buttons for the store are still bad looking - we're going to make them pretty 4. All the category text was keyword stuffed and not good, we're rewriting all category text which is a huge effort 5. There was 20 short OK articles. We're making 5 long good ones to take their places. What are they going to look at to make their decision?
Link Building | | BobGW0 -
Does a Subdomain Blog Pass Juice?
I have a client who has their blog on a subdomain instead of subfolder. Unfortunately, the eCommerce platform they are using does not allow them to implement a blog in the subfolder. So now we are looking at growing their blog as a means to drive more traffic to the main site. The blog is a mirror of the eCommerce site's navigation with the main content section being a blog rather than products. Will publishing content and building links to the subdomain blog pass authority to the main site?
Link Building | | mj7750 -
I started my hungarian Seo blog :-)
http://www.seoblogger.hu/ Give me advice please 🙂 How many articles should I write each week? How many link should I build / month? What can I do to make better position in Google? I just have started my hungarian seo blog and seems very positive. Thanks, Misi
Link Building | | Netkreativ0 -
Nofollow blog links
Does a nofollow blog link pass any link juice back to the site the link is pointing to?
Link Building | | azguy0 -
Does PA matter much on blogs like tumblr, wordpress.com?
I've been exploring setting up pages on these type of sites. When searching for key words I've discovered the following... If a sites DA id let's say 83, the root domain you create is also an 83 (not 100% but most I've looked at) The PA starts at 1, but there seem to be a lot of these blog sites that rank for my key word searches even though the PA is a 1. So... I was wondering the value of attempting the get the PA of mine greater than one with back links. The blog page will link to the corresponding page on my main site. Is it worth the time, or PA in this case is not really much of a ranking factor in creating link juice? What I'm asking is that will a page on let's say joemastriano.blogspot.com/ (whatever) get more link juice to the page i link it to if the PA was 25 and not 1?
Link Building | | joemas990 -
Trying to avoid splitting Search Engine juice, need advice
We currently have a political issue with one microsite we're trying to promote. The group that created the website, created it without the consent of the rest of the company and now, although it's allowed to live, we've been given a few restrictions. They main restriction is that when the microsite is linked from the main corporate website it needs to be referenced as a subdomain so http://microsite.company.com. We've been promoting the site as http://www.microsite.com (I'd include the actual websites but don't want to air their dirty laundry). The problem is that a lot of the listings in google are starting to show up using the http://microsite.company.com url instead of the actual url we're about to start promoting and I'm sure that's going to split rankings. Is there a way to appease both sides here. Keep the subdomain from the main site but transfer the juice from that main link to the microsite url? To be clear, I can't just use a 301 redirect because that will change the url from the subdomain to the microsite url (unless i'm wrong) and corporate doesn't want that. Does any of this make sense? Any help would be greatly appreciated
Link Building | | CubicleFugitive0