Brand Exposure for Increased Awareness
-
Looking for a mechanism to increase my brand awareness over the web. Has anyone run across a site or method that has helped them expand the awareness of their brand significantly that can be measured?
-
Thanks Dana. I do ads on Facebook but was not aware of stumbleupon's option. I will look into it. Appreciate the time you took to comment and for the links
Brett
-
Hi Brett, While it's not really SEO because it involves paid advertising, I am a big fan of two specific types of paid advertising specifically for branding purposes. One is Facebook Ads, purely because your ability to target by demographics, and psychographics are more robust than practically anywhere else on the Web. You can get really, really specific with who your target audience is, and that saves money and gets better leads.
The other I just used recently for the first time and that is Stumbleupon's Paid Discovery. While it doesn't target as specifically as Facebook you can still target much tighter than you can with a Google text ad on the search network. It's also extremely affordable, as little as $0.10/click. Their internal tracking is pretty good but of course it's better to use something like Google Analytics. You can set up a Social Media tracking dashboard there and view everything all in one place. Here's a link to a post that gives you the download (1-click) for a social media dashboard in GA http://cutroni.com/blog/2012/04/24/a-social-media-dashboard-for-google-analytics/
Also, you might want to set up Advanced Segments that will allow you to segment and analyze your social media traffic in GA. Here's a post by the brilliant Avinash Kaushik that also gives you a 1-click set up (I love no-brainers! lol)...and he also tells you why it's valuable and exactly what it shows you, nifty! http://www.kaushik.net/avinash/advanced-analytics-visitor-segments-engagement-social-media-search-long-tail/
(P.S. That post by Kaushik was probably one, of not the best blog post I have ever read - IMHO)
Hope this helps Brett!
-
I believe what you are looking for is #RCS (Google + search for #RCS)
Charity events with a PR.
Interact with your community and create content that they will share.
As long as the company is doing something real and of value it will be easier to create real content that has value.
Branding is not easy on the web. If you cannot stick out or add something that no one else has, you are not adding any value.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Two companies merging into a new website. How to merge two existing websites into a brand new website and preserve search rankings.
Brand A and Brand B are merging to form Brand C. Brand A has a great search presence (prominent rankings, answer boxes, and impressive organic traffic). Brand B has a good reputation in real life but their web presence was extremely weak (we've been helping with that over the past few months and it is improving). What are the steps we need to take? The previous domains from Brand A and Brand B are going away and we need to promote the newly minted Brand C website. This Q/A summarizes what we want to do but with one exception: They only discuss merging Brand A into BRand B and there is no Brand C.
Branding | | CommandPartners0 -
Anybody else seeing branded organic traffic decreasing and direct traffic increasing? Anything to do with Google auto-filling URLs?
If so, what could the reasons for this be? Maybe because of Google auto-filling URLs? Thanks for reading!
Branding | | DA20130 -
Should I remove spaces from my brand name?
I'm looking for some second opinions on this one. In talking with another SEO, he is of the opinion that if my company name is two words like Crazy Man, I should write some news release that have my brand combined as Crazyman because it is a variant of the brand name. He claims that Google does not look at my brand as Crazy Man, but as one word and in Google's mind Crazyman as one word is my brand. What do you all think?
Branding | | kadesmith1 -
Google Changing the Title Tag to Your Brand
A while back google started changing our title tags to have our name in it, which was great and reasonable for the most part. We recently ran into a problem with it as we have some properties on our site that fall under a dba. Here is the example. Title tag: Kolea- Waikoloa Vacation Rentals
Branding | | RobDalton
Kolea is a vacation rental community is a resort called Waikoloa. Waikoloa Vacation Rentals is our company name and www.waikoloavacationrentals.com is our company site. Here is the problem:
Title tag: Hualalai Resort- Waikoloa Vacation Rentals
Hualalai is a completely different place than Waikoloa and we do business in there as Hualalai Vacation Rentals, but keep our properties on our www.waikoloavacationrentals.com site rather than microsites. How can you let google know that what they are doing is incorrect for specific pages? Thanks,0 -
There was a really awesome Brand Video at Mozcon last year
It was a female brand i believe. Does anyone remember which it was or have a link? Gracias!
Branding | | VistageSEO1 -
Should I create a Google + account for the brand for Rel=Author
Hi, What I meant is should I use the above mentioned account as rel=author for category pages etc? It seems to me improper to use my account (with my picture) in a category page and to show my face in the SERPS for searches like "Toshiba Laptops". On the other hand, if in the SERPS it will show our Logo it might increase CTR... Any thoughts? Thanks
Branding | | BeytzNet0 -
Should I put my "brand" in every one of my posts / pages?
I've heard different thoughts on this and wanted to see what you the seomoz group thought. I have been leaving my "brand" out of my titles so I could create longer titles (without my "brand" taking up precious space.) I've also read that adding your brand can take away from the words you want to optimize for in the title / post. I've read other places that you want your brand in every page title to "strengthen" your brand. Long story short, I'm trying to figure out if I should add my brand to the my page / post titiles, or leave them as is. Feel free to check out my site and current title template if you'd like. Thanks!
Branding | | NoahsDad0 -
Need a quick simple report comparing popularity of two brand names...
CURT Manufacturing compared to Reese Products. curtmfg.com and reeseprod.com Both sell towing and trailer hitch products. What is the best approach you can recommend using the Pro tools? I perform lightweight analytics using Google Analytics, and some keyword tools here, and also Majestic SEO and Compete - but not a pro and would LOVE it if someone can give me best course direction. Thank you, M Adelman
Branding | | CURT-20817
CURT Mfg.0