Keyword Difficulty / Search Volume

[wattssw]

Hello all,

What do you think about using Keyword Difficulty divided by Search Volume as an alternative to keyword efficiency indexes?

ETA: Obviously this wouldn't be a hard and fast metric, but a general indicator to be taken into account along with other data.

[wattssw]

This is a good response but doesn't really answer the question..

How would KD/Volume  compare with typical KEI or KOI?

[EGOL]

I use these numbers in a different way.....

Before I consider a keyword I want to know if it has any traffic.  If it has traffic then I am interested.

After that I go look at the SERPs.  To receive worthwhile traffic you usually have to earn one of the top five positions.   I want to see who holds those positions and what type of content I will need to produce to be competitive.

If I think that I can beat their content then I will attack no matter who holds those positions.  However, if those positions are held by authority sites and creating highly competitive content is going to be too expensive or impossible then I will look for another keyword.

In my opinion your content creation abilities are more important of a metric than keyword difficulty.  If you can create competitive content you should not fear competition because where there is competition there is also (usually) a lot of traffic and a lot of money changing hands.  If you can get into the thick of that you will do OK.