Bounce Rate and Time on Site
-
What would be the best way to decrease bounce rate and increase time on site for a Real Estate Website?
-
Hi Joel,
A very broad question but you've basically got to do 2 things:
Bounce Rate - Ensure your search terms closely match up to customer behaviour. If they search for "Washington Real Estate" you have to ensure that the page they land on matches what they would typically expect to find on that page. Your site must have an effective layout and present info in a way that is useful to your customer. If they land on the page, you want them to then visit subsequent areas of your site (be it for sale, for rent, info about the area etc).
Time on site - This is coupled with bounce rate. If you create quality landing pages with quality content on the rest of your site, you'll be seen by customers as a resource in this area, and they'll likely stay on the site for longer searching for more information.
Basically, quality content and a quality user experience.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Bounce rates and TOS: Most trustworthy global benchmarks
Hi all, I'm trying to write a blog post about the human attention span and the likelihood of people bouncing on websites. After doing some research I'm surprised about how many 'outdated' numbers are circulating: many articles refer to studies from '12 or '14. Like this:
Search Behavior | | RaoulWB
https://time.com/12933/what-you-think-you-know-about-the-web-is-wrong/ Do you guys have specific sources you find most trustworthy/timely when it comes to topics like global Time On Site averages and Bounce Rates? Would be much appreciated, thank you,
Raoul0 -
Displaying different site content to users who have already visited your site
I've seen and heard about the concept of treating repeat site visitors differently, displaying different content based on behavior etc. Not sure what it's called buy Hubspot seems to offer something like this with their platform. Anyone know of a third party app (Wordpress perhaps) or tool that does this? How does this even work? Thanks for the help!!
Search Behavior | | RickyShockley0 -
Is putting/removing Adsense ads on the site affects crawling for seo?
Because I noticed when we totally remove Adsense ads on our site, the pages crawled per day on the google webmastertools suddenly dropped into noticable amount and we tested again to turn it on for a singe day, it jumped up again. So if Adsense affects crawling then, if we have adsense ad on all pages of the site the more chances it gets crawled by the bot? WS76R8w
Search Behavior | | CruiseControl0 -
Micro Location Site with EMD , Property related
Hi I have a client, who focus is on Commercial property leasing in Johannesburg and surrounding area's. We find that people search for "area"& "property type" The client bought 50 exact match domains for keywords that we currently run in Google Adwords for example:We advertise on keywords: "Midrand offices to let" and bought Midrandofficestolet.com, now the group wants to make small micro sites with unique article about commercial property in that area "Midrand" with a link to the main site where the "midrand properties" are listed . The feeder or micro sites will also have contact details of main site. the domains will all be hosted on the same server, registered to the same owner est. Is this typical link farming? or should we rather build the articles on the main website and park the domains on the area categories? The clients main-set is that he will same money on adwords by owning the EMD and from that link to his main site Your guidance will be much appriciated
Search Behavior | | Zooka0 -
Does Page Load Time Affect SEO Rankings?
I was curious about how much page load times affect rankings. Here's what I did: I put together a lot of interactive media on specific landing pages Time-on-Page from organic visitors went from 50 seconds to average of 34 minutes Bounce Rate decreased by 20% Page Load time increased from 1 second to 6 seconds and at peak times to 8 seconds (on 56KB test) In the meantime the page was re-indexed and re-cached My question is three-fold: Would the time on page give higher rankings for keyword Would decreased bounce rate enhance rankings? Would the page load time decrease rankings? Did anyone do a similar test? What were the results?
Search Behavior | | HMCOE0 -
Seller rating in Serps
Hello everyone, I saw something weird today with my own site in Google: http://www.google.nl/webhp?hl=nl&tab=ww#hl=nl&sclient=psy-ab&q=xenon+h4&fp=534989fd828f8f2e&pws=0 The site you see position one is my site (HIDxenonverlichting.nl), you see the seller rating with the stars, but also nearly 2 rules of price information: ''Prijsklasse: Normale prijs: € 79,99 Tijdelijke prijs € 74,99 Inclusief 21% BTW & Gratis verzending!' At this site i don't even have MicroData installed for the reviews or prices, and i've never seen such a long price description in Google. So i was wondering, how could this happen, because i want this much information also at other product pages of course. But then first need to know how this happened? Regards, Yannick
Search Behavior | | iwebdevnl0 -
Massive Google Drop on two sites!
Hi All, We have experienced a massive Google drop on Two of our eCommerce websites in the past week. From Feb - July we were ranked 2 for various key words In Aug we dropped to 8 In September to 96 if not lower. We pay for monthly link building and add unique product info each week (but not much new content such as articles or blogs). My SEO guys has not been that helpful and just sent me a link to the Panda update blog, which doesn't mean a great deal to me. Obviously this has had a massive effect on business, and ideally i need to diagnose the problem and find a new startegy on moving forward, so most likely looking for a for a new SEO guy/company as well. I need someone is proactive, communicates well and make constant suggestions about moving forward not just link building. One thing I would like to add is these two site have a different homepage, category and range structure, but do share some if the 2000 product database. Can anyone help? Any advice on sorting this would be gratefully appreciated. Thanks M
Search Behavior | | etsgroup0 -
Site has taken a fall
I suspect (Although find it hard to beleive!) that a recently aquired link may have affected the rankings of one of my sites for all of it's keywords. Should I get this link removed asap or leave it and see if things recover? To me, it just smacks of un-nautral if the link gets removed straight away.
Search Behavior | | PeterAlexLeigh0