Challenge: How to SEO a site with almost no content
-
Wondering what you all would recommend for SEO on this site:
Most of their content is behind a login. Basically there are 5 pages open to Google and to anyone without that login, and they are not open to doing it differently at this time. Once in, there will be a lot of sharing with Facebook friends that will include invitations to join them in their causes.
Love to hear all your recommendations.
Kathy
-
Thanks guys. I should probably clarify. I do know what to do on the site itself. And I have several ideas on what to do to build inbound links( in which social will play a large part) as I realize that is their only hope of ranking. I plan to target universities that have social good programs to try and get on their radar as one example. I'll also be looking for guest blogging opportunities on related sites. And we'll also be doing Facebook campaigns. The whole site is social and is built around the concept of social good sharing. So as we get users, the buzz will happen because the system invites it. But I'm looking for ways to get Google to notice even without that happening yet.
Clearly, given that there is no content to speak of, inbound links and social shares, tweets and the likes are critical. But, given the competition and the lack of content, this is a very difficult task. Love to hear any creative ideas to do so if you have them.
We've been recommending more content, but they won't listen. So I plan to share your comments here in the form of an audit report and in the hopes of getting them to comply. If anyone has any good supporting data to prove the data, I'd love to see that as well. Thanks for backing me on the need for more content! Keep those recommendations coming! Thanks.
-
I think you are misunderstanding the purpose of Google Tag Manager. The meta keyword tag is ignored except in cases of site search.
To OP:
Social media is going to be your main source of traffic here, IMO. It doesn't mean you should completely ignore natural search optimization, but that the best way to drive traffic to your site is through social media. The rankings will come with traffic/shares/backlinks.
-
Hey Mark if you still think that meta keywords have no impact on rankings then you are wrong. Actually meta keywords became a part of on-page optimization again and as a proof for that Google has lunched Google Tag Manager.
At the same time everything what belongs to on page optimization has an impact on rankings.
Cheers,
Russel
-
Meta-Keywords have no impact on ranking though.
Kathy, you will need to add more content to the pages that are public. Focus on the specific keywords you wish to rank for and improve the on-page SEO for these terms.
Also, from what I can see, there are no backlinks pointing to the site. You should focus on attracting links from high authority websites within the sector.
-
From my side I will recommend to add some more text on front page, otherwise it will not be so easy to achive high rankings by highly competetive keywords.
- Title tag is very simple and not informative. It can be something like this:
"Gudville - Discover, lead and support causes you care about" - Add meta keywords and meta description
Cheers,
Russel
- Title tag is very simple and not informative. It can be something like this:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
A website scaped my site
Hello this website https://theraphy24.co.uk/ scapred my home page with my canonical, so the website is linking to https://prayer-time.uk/ The probleme is the guy is linking to theraphy24 with bad links and Moz show that thats links are linking to my domain (spamy links). I disavoed all the links. Is that enought? What can I do more? Thank you
Link Building | | Gislene320 -
Website structure for SEO
Hi,Im working on Food Recipes website, i"m targeting "step by step recipes" how should i structure this website and what pages should i build my links to? If the whole website is about "step by step recipes" When you search for "step by step recipes" on Google, you'll see most of them are separate pages Should i create its own category call it "step by step recipes" and list all of my posts? but isn't it duplicated content ? ill be really appreciated with your help ! Thank you
Link Building | | KentR0 -
Do article submissions work for SEO?
Im wondering if article submissions with backlink work for seo? How google handle with these submissons? Thanks
Link Building | | joeko0 -
Moving content archive from a new blog to a mature content website?
I'm working with a publisher who has a young blog that is 6 mos old and is considering folding it and moving it's archive of content into a relavent, more mature website. This blog already has numerous links directing readers to this more mature website. My question is would it make more sense to leave the blog in place and continue to publish new posts and benefit from the link relationship with the mature website? Considering the blog is relatively new, would it matter much if we folded and moved it's archive?
Link Building | | accessintel0 -
Open Site Explorer
Open Site Explorer has a link profile for my web page twice. pensacolarealestate.com and www.pensacolarealestate.com/ I don't know if I am getting the link juice from the weaker of the two (pensacolarealestate.com). If I am not, I desperately need it. I am ranked 3rd on my SERP which I have always ranked 1st. I need to go back to one asap. Please help me guys 🙂 I need as much of an explanation to accomplish my goal as you can muster! Get this solved and I will be a subscriber after my free period (lol).
Link Building | | JML11790 -
Could I be the victim of negative SEO?
While I was searching for bad links to one of my website, I realized that there were lots of backlinks from trackbacks on various blogs. Most of these trackback links are definitely spammy as they are not relevant with the blog topics and they use exact anchor text. The thing is that I am 300% sure that it has nothing to do with any SEO campaign services I've bought in the past. They link back to pages I've never optimized at all. So could I be the victim of a negative SEO campaign? What do you think?
Link Building | | sbrault740 -
What if trusted sites in your niche have low authority?
What if the most trusted sites in your niche have relatively low authority? Should you still spend a lot of resources to get those links or go after easier links with higher link authority (as determined by MozRank)?
Link Building | | Charlessipe0 -
Run of Site Links
I recently got a link from a relevant site but it ended up being a run of site link. The site has over 3,000 pages that now link to my site. Will my site get penalized for this?
Link Building | | mj7750