Geo-targeted content and SEO?
-
I am wondering, what effect does geo-targeted "cookie cutter" content have on SEO.
For example, one might have a list of "Top US Comedians", which appears as "Top UK Comedians" for users from the United Kingdom.
The data would be populated with information from a database in both cases, but would be completely different for each region, with the exception of a few words. Is this essentially giving Google's (US-based) crawler different content to users?
I know that plenty of sites do it, but is it legitimate? Would it be better to redirect to a unique page, based on location, rather than change the content of one static page? I know what the logical SEO answer is here, but even some of the big players use the "wrong" tactic.
I am very interested to hear your thoughts.
-
As long as you dont show different content to googlebot or google ip you are ok, sending google to the us page is fine, there is a matt cutts video where he states this.
But i would have 2 pages, and would let users choose what page they want. this way you get more content indexed.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Have I chosen the wrong SEO consultant?
Hi all I've very recently started a small chimney sweeping business for which my friend has designed and built a website, kembersembers.co.uk. Not approaching this from a tech-savvy background I have learnt a lot over the past month but am still an utter novice and as such require some form of help to get me up and running. My main and immediate priority (sweeping season starts soon!) was to have it so when my company name, kembers embers, was googled I would come up at the top of the results. I understand this can take a little time but it has been a month now since I indexed and I have been told my domain authority is 0.1% so I have sought help. I don't want to sign up to a 3/6/12 month contract with a firm so I found an SEO consultant local to me who said they could spend a couple of hours doing the right things to hopefully help jump this initial hurdle. I parted with £120 for this which I deemed to be the going rate and they do/did seem honest and professional enough. Upon meeting the consultant he has since told me that he would like to set the website up under a Wordpress template and has cajouled me into changing my hosting over to one he uses also. He says it will take a couple of hours work to do this (there goes my £120) but without this he would hit walls which would be timely to get past and so will save me money in the long run. Do these kind of suggestions ring an alarm bell to anyone? It didn't seem right that a good SEO couldn't work with what I already have so it leads me to the question is this one to avoid? On a side note I have also received bad advice from friends of friends/family who claim to know SEO but have, for example, put me in the direction of a link scheme through fiverr.com which I understand may have done me more damage than good. I am now more aware of white hat vs black hat and wish to proceed with the development of my online presence in an ethical way growing organically. Any advice would be much appreciated. Thanks!
On-Page Optimization | | kembosabe0 -
More Singular KW Targeted Landing Pages vs. Less Multiple KW Targeted Landing Pages
So my question is... I have a adopted a site which currently ranks quite well for some industry competitive keywords with a number of poor quality landing pages which specifically target a singular keyword. I am wondering if its worth merging some of these pages together into one authoritative, better quality landing page targeting multiple keywords (as the intent for some of these keywords are largely the same). What i don't want to do is jeopardise the existing rankings in doing so. The alternative option would just be to improve the content on the existing landing pages without merging. What are peoples thoughts on this? Are there any positive case studies out there where merging has had a positive effect? Any help would be great. Regards,
On-Page Optimization | | NickG-1231 -
SEO before products on ecommerce site
Our company plans to quickly launch an e-commerce site to sell religion themed banners (religionbanners.com). We'll have our products up on the site in about a week. Should I block Google from accessing the site during this period? Is there anything wrong with starting simple SEO tasks such as submitting the site map on Google Search Console prior to us having the products on the site?
On-Page Optimization | | art_litho0 -
Content for the Home Page
Hi All, I have a Videos website which contains Videos of all types + Family safe type... The home page has sections and Videos listed. Now for SEO purpose i need to have content? this is what i read in most places. What is the kind of content i can place on a Videos website Home page? I can write about a Movie or actor but that content on Home page would that be of any use? We have a About us page etc to know who we are.. Any ideas please..
On-Page Optimization | | Nettv0 -
301 Redirect and SEO Rankings
I recently restructured my webpage URL's (about 300 ~ 75% of my total website) to make the URL paths more SEO friendly. Within a few hours of restructuring the pages, I did a 301 redirect to my old URL's and pointed them to the new pages. I have seen ~ 50% drop in organic traffic. I started the restructuring exercise 14 days ago and finished it a few hours back. I have 3 questions: How long will it take for me to recover my old traffic. Will I recover most of it or some of it? Due to a glitch in the specified path, some old URL's were wrongly redirected (this happened with 9 pages to be exact). I will explain exactly what happened: www.redirct.com/superseonow1 ---- redirected to ---- www.redirectnow.com/seonow1 **/superseonow was 301 redirected to /seonow. After 3 days I realize that /superseonow1 was actually /supernow1. The same thing happened to 9 pages - /superseonow2, /superseonow3 ..... ** I have removed all the wrong redirects. When I tried to enter the correct (old) paths now and 301 redirect them to the new paths, the page was not found using the old paths. Should I redirect the old paths to the New ones even now? 3. Finally, in how much time after you change the page structure should you use the 301 redirect. Since I had two different teams working on this job, there could have been up to a 24 hour gap between the redirection.
On-Page Optimization | | rajatsharma0 -
Duplicate Content when Using "visibility classes" in responsive design layouts? - a SEO-Problem?
I have text in the right column of my responsive layout which will show up below the the principal content on small devices. To do this I use visibility classes for DIVs. So I have a DIV with with a unique style text that is visible only on large screen sizes. I copied the same text into another div which shows only up only on small devices while the other div will be hidden in this moment. Technically I have the same text twice on my page. So this might be duplicate content detected as SPAM? I'm concerned because hidden text on page via expand-collapsable textblocks will be read by bots and in my case they will detect it twice?Does anybody have experiences on this issue?bestHolger
On-Page Optimization | | inlinear0 -
Two different domains with the same content
Hi all, I just figured out that my client has two different domains with the same content, so the site will be penalized by Google: www.piensapiensa.es www.piensapiensa.com Should I do a 301 redirection from one domain to the other one using the htaccess file as usual chosing one of them as canonical? redirect 301 piensapiensa.es www.piensapiensa.com? Thanks.
On-Page Optimization | | juanmiguelcr0 -
Number of characters to duplicate content
I wonder how much characters in a page title so it can be characterized for Googleas duplicate content?
On-Page Optimization | | imoveiscamposdojordao
Sorry for the English, I used Google Translator.
I'm from Brazil 😄
Thanks.0