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    4. Is it necessary to add keywords to all of your pages?

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    Is it necessary to add keywords to all of your pages?

    On-Page Optimization
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    • dawsonski
      dawsonski last edited by

      Hi Everyone he company I work for has  just built a new website  with approximately 87 pages/sub pages. Should i be looking to add keywords and descriptions  to all of these pages, via the allocated areas in the back end of the site?  I am using "google's key words" tool  to generate relevant key words. If any one has any advice it would be much appreciated. Thanks for you help

      Regards

      Pete

      1 Reply Last reply Reply Quote 0
      • Anthony_NorthSEO
        Anthony_NorthSEO @dawsonski last edited by

        No problem at all! Glad I could help.

        1 Reply Last reply Reply Quote 0
        • dawsonski
          dawsonski last edited by

          Thanks Anthony, that's a fantastic answer!

          Anthony_NorthSEO 1 Reply Last reply Reply Quote 0
          • Anthony_NorthSEO
            Anthony_NorthSEO last edited by

            Hi Pete,

            If you are referring to Meta Keywords and Meta Descriptions, the answer is mixed. Most major search engines have ignored Keyword Meta Information for some time now, so it's best to leave those fields blank. There's no benefit in adding them, and in one respect it can actually be detrimental...

            Why share the hard work you've put into keyword analysis with your competitors by advertising your targeted keywords to the world??

            As far as the Meta Description, that's a different story. While there's a no inherent boost in ranking provided by keywords in Meta Descriptions, this area can have a huge effect on your page's CTR (Click Through Rate) which can indirectly effect rankings. Remember this description is displayed directly below the Meta Title in SERPs. You should use the Meta Description to accurately describe the page, and to entice the potential visitor to click the link. Some keywords will surely help, as Google will make any words in the Meta Description that match the search query bold, which can draw attention to your page, but it's probably more effective to use this area as a call to action...

            Why should I click on your link rather than the other links? Do you offer free shipping? Is your customer service excellent? Are you offering a special promotion? The Meta Description is the place to let your potential visitors know about these things. Be concise, as Google only displays the first 156 characters, and avoid using the same description for every page.

            Meta Description - Make 'em count.

            Meta Keywords - Leave 'em blank.

            Hope this helps.

            Thanks,

            Anthony

            1 Reply Last reply Reply Quote 1
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