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Explanation of Facebook referral paths in Google Analytics

Social Media

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theLotter last edited by

In the past month I have seen a huge increase in the visits + conversions from Facebook (which is obviously great). However, from Google Analytics it appears that most of my visits are not coming from my brand page.

Is there an explanation of what these referral paths mean?

Top Facebook referral paths:

/

/l.php

/home.php

/ajax/emu/end.php

/brand - much less visits than above URLs
1 Reply Last reply
Reply Quote 1
SanketPatel last edited by

Hi Sara,

Few days back we have done good discussion on this topic. Here is the URL:

http://www.seomoz.org/q/facebook-referral

Hope you like it...
1 Reply Last reply
Reply Quote -1

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