International Landing Page Strategy
-
Hello,
I'm looking for some insight in an area that I don't have much experience in - hoping the community can help!
We are a healthcare staffing company serving clients in the U.S. (www.bartonassociates.com).
We are interested in attracting clients in Australia and New Zealand. I'm wondering if anyone as experience with best practices for doing so (both from an SEO and PPC perspective).
Would it be best to purchase .au and .nz domains for these landing pages and link back to our US site for more information (or even recreate a modified version of our US site for .au and .nz). My concern here is duplicate content issues, among other things.
Or, would it be better to create Australia and New Zealand focused landing pages on our US site and drive PPC there? My concern here is that we would never get organic traffic from Australia and New Zealand to our US site, in light of the competition. Also, the messaging would be a bit mixed if targeting all three countries.
Our core term is "locums" and "locum tenens".
Greatly appreciate any insight from you guys.
Thanks,
Jason
-
I don't have a perfect answer to this yet but since you don't have any, I'll take a stab at it.
Basically, I have my site setup on .com and .com.au - I have used the hreflang tag to identify a specific domain to be shown to Australian users. This means on Google.com searchers see .com and on Google.com.au they see .com.au but the content is essentially the same.
So far, the difference is that my sitelinks have not (yet) been indexed in Google.com.au even though they have in .com So it's not a perfect translation but the hreflang tag is new.
What we have also done is simply direct the site over.
You should also check out one of our best Australian SEO blogs on the topic.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International Market
Hello Moz friends, I am new to the tool and I was wondering if anybody has a best practice for international markets. I used to work with a different tool before and handling international markets has definitely been a challenge for it. What is the best way to set up campaigns/ keyword lists? By country? By topic? How helpful is the keyword explorer and reporting for international markets? I really appreciate your help.
International SEO | | LisaGerecht0 -
Ecommerce Product Page Optimization & International SEO
Hello, I'm working on our website SEO optimization. We have a thousands of products pages with different structures for the languages (arg) and very depth folder path .com/[folder]/[folder]/[folder]/product1.hmtl So now I have the happiness of working on the optimization of the website with themajor risk of impacting all current ranking. But anyway, here are a few questions I have on the way. Part 1 - International URL Our websites target people per country and languages. We do not have shops per countries (not enough resources_) but we try to get at least website per languages. What could be the best option?_ Url Parameters +hreflang So we save one folder less and the proper setup. But I'm just scared it's gonna be too messy for Google URL:.com/product1**?lang=fr** Product page:link rel="alternate" hreflang="en" href=".com/product1" / Language folder + hreflang one folder more but clearer structure URL:.com**/fr/**product1 **Product **page:****link rel="alternate" hreflang="en" href=".com/product1" / Part 2 - Product URL Our website is structure per categories so the product comes after. However, I've seen a lot of websites recently removing the categories to save folders space. What should be the most efficient option? Category folder It's obviously a good practice but this + the language folder makes already 2 folders URL:.com/categoryA/product1-{targetedKW} {targetedKW} = cheap product, best price or else All in url I've never done it but it somehow makes sense URL:.com/categoryA-product1-{targetedKW} Part 3 - Keyword stuffing As I'd like to get most of it automatically done, what could be the best places to add a few KW. **Markups:**All the ones we can **Meta Descriptions:**optimize one for Google + one for twitter + one for facebook Longer to do but then from google shopping and other automatic links, we could have the perfect or, at least, best description possible **All other option:**Reuse our product name + {targetter KW1 KW2 ...} Product description_ex: content_ Buttons (click to buy)ex: button title="Buy product_name cheap" alt="Purchase product_name"Buy Product name/button Images:same than above Meta:Titles and meta description Hn
International SEO | | omnyex0 -
Any Idea for International SEO in this complex situation?
Hi,
International SEO | | teconsite
a client of mine has a site with a domain name brand.es. They are a furniture manufacturer. They has a well known brand in its sector.
brand.com is registered by a US company. (Completly different activity) This client registered its domain name 10 years ago, and its audience was in Spain.
As it is a .es ccTLD it is directly geotargeted to Spain. 5 years ago, they began to export to other countries, and today they have distributors in a lot of countries like Italy, France, England, Portugal, Germany, and many more... As they are manufacturers and they sell their products to multiple locations worldwide, the language aproach seems to be the more efficient way to reach they users. The problem is that they are using a ccTLD domain brand.es, beacuse the .com domain was registered.
Actually the international organic traffic is very poor, mostly related to queries with the brand name. My question:
Is it possible to do international seo with a geotargeted domain .es?
Should they register a .com that doesn't match exactly their brand name? (it is a little difficult, beacause brandfurniture.com would be good for England, but not for Spain or France. )
Or should they focus their strategy with some ccTLDs for 3 or 4 of the main countries? (Not sure this would be an alternative... too much cost) I know, that in this situation there is no perfect solution, but I would appreciate your opinions.
Any Ideas ?????? Thank you!!0 -
International SEO Subfolders / user journey etc
Hi According to all the resources i can find on Moz and elsewhere re int seo, say in the context of having duplicate versions of US & UK site, its best to have subfolders i.e. domain.com/en-gb/ & domain.com/en-us/ however when it comes to the user journey and promoting web address seems a bit weird to say visit us at: domain.com/en-us/ !? And what happens if someone just enters in domain.com from the US or UK ? My client wants to use an IP sniffer but i've read thats bad practice and should employ above style country/language code instead, but i'm confused about both the user journey and experience in the case of multiple sub folders. Any advice much appreciated ? Cheers Dan
International SEO | | Dan-Lawrence0 -
International SEO - Help Make Tuff Decisions
Hey Moz Friends, I need help making a tuff decision. I just finished watching Rands Video here: http://moz.com/blog/international-seo-where-to-host-and-how-to-target-whiteboard-friday My website is www.pti-world.com , I'm trying to rank for the term "walk through metal detectors" for other countries. I am currently on the 2nd page in many countries. So here is the big question: Lets say I work hard and get 20 links from U.K. Should I point them to my page that is currently on page 2 in the u.k. ? OR... will I see better rankings if I start a "new" website under a subdirectory and point those 20 links to that new page? We don't have a large budget for this. The companies that are currently ranking in the top positions are "NOT" geotargeting there website from what I can tell (they are using .com domains). What route would you recommend I take??
International SEO | | brandon070 -
Redirect the main site to keyword-rich subfolder / specific page for SEO
Hi,
International SEO | | Awaraman
I have two questions. Question 1: is it worthwhile to redirect the main site to keyword-rich subfolder / specific page for SEO? For example, my company's webpage is www.example.com. Would it make sense to redirect the main site to address www.example.com/service-one-in-certain-city ? I am asking this as I have learned that it is important for SEO to have keywords in the URL, and I was thinking that we could do this and include the most important keywords to the subfolder / specific URL. What are the pros and cons and how important is it to include keywords to folders and page URLs. Should I create folders or pages just the sake of keywords? Question 2: Most companies have their main URL shown as www.example.com when you access their domain. However, some multi-language sites show e.g. www.example.com/en or www.example.com/en/main when you type the domain to your web browser to access the site. I undertstand that this is a common practice to use subdomains or folders to separate the language versions. My question is regarding the subfolder. Is it better to have only the subfolder shown (www.example.com/en) or should you also include the specific page's URL after the subfolder with keywords (www.example.com/en/main or www.example.com/en/service-one-in-certain-city)? I don't really understand why some companies show only the subfolder of a specific language page and some the page's URL after the subfolder. Thanks in advance, Sam0 -
Does Google take into account the place where the server is hosted to rank the pages.
Does Google take into account the place where the server is hosted to rank the pages. What I mean is, if I have a server in USA and I am working for the Spain marketplace: Will Google rank better my pages for this market if the server were hosted in Spain?
International SEO | | NorbertoMM0 -
Duplicated 404 Pages (Travel Industry)
Our website has creating numberous "future pages" with no alt tag or class tag that are showing up as 404 pages, To make matters worst, they are causing duplicate 404 pages because we have different languages. The visitors cant find the 404s but the searchbots can. Would it better to remove or add the links to robot.txt or add nofollow/noindex tag? This is an example. http://www.solmelia.com/nGeneral.LINK_FAQ http://www.solmelia.com/nGeneral.LINK_HOTELESDESTINOS_BODAS http://www.solmelia.com/nGeneral.LINK_CONDICIONES http://www.solmelia.com/nGeneral.LINK_MAPSITE http://www.solmelia.com/nGeneral.LINK_HOTELESDESTINOS_EMPRESA
International SEO | | Melia0