Publishing Content Through a Single Persona
-
Hi,
I have a client who's made some changes to their content strategy.
They want to use a single author for all content produced and publish, to maintain a consistent identity across the web. This single author is a persona e.g. "Joe Bloggs" but this is not a real person.
This works fine for creating and publish content (for their blog and outside blog posts). It allows many people to work on creating and publishing content under the same name, which for a number of reasons makes good logistical sense.
The problem arises when it comes to social marketing. They have set up a Facebook and Google + profile and Facebook and Google business pages.
The main issue is that they are finding it difficult to friend other people because nobody knows this "Joe Bloggs" persona.
Can anybody offer advise on how to approach this kind of strategy.
Thanks,
-
Thanks Miriam. In an ideal world, I agree with you, but there are many reasons why this system will work better for them, so it looks like they will be going with it.
The "Joe Bloggs" name was just an example name. They will, of course, be using a believable looking name.
Thanks,
-
Hi Leigh,
Have to agree with Catalyste on this. While using a nom de plume has historical precedent in the publishing world, online, people are very into being 'real'. The last name of 'Bloggs' is a dead giveaway that this is not likely a real person. If they'd gone with Joe Jones, that could be a real person, but Joe "Bloggs" would instantly look odd to me.
I ghostwrite for business owners and tell them it is fine to use the business owner's name on the content they purchase for me for promotional purposes. This is likely the route your client needs to go with, too, using his/her own real name for the content he/she is paying to have written for his business.
-
I personally think that everyone should be comfortable enough to blog on his name or on company name. I don't think creating a fake identity is ethic. It should not be done in my opinion.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should rel=publisher tags (pointing out at Google+ Business page) only go on the homepage?
Hello, I've just read... “Publisher tags should only go on the most significant page of your site, usually the homepage.” Is this correct?
Social Media | | McTaggart0 -
Rel=Publisher On Business Blog
Hello! We were just wondering if we can add the Rel=Publisher on our business blog? We would like to have any of our blog posts that rank to have the small thumbnail/logo of our business similar to the way the rel=author tag works in the serps. All posts are published by our business and we would not like any of our personal pictures showing up. Any help greatly appreciated! Thank You!
Social Media | | TP_Marketing0 -
Facebook Page Banned and Removed Due to Negative Comments Against A Single Post - How to Recover?
Hello. I'm working with a very reputable company - and their Facebook page has completely disappeared. Yesterday, a random visitor flagged a couple posts as abusive, and today the page is gone. Some sort of negative social tactic. Has anyone experienced this and is there a way to recover? Is there a way to have Facebook reinstate the page? Thanks for any guidance you can provide!
Social Media | | WebTalent0 -
Content Marketing and Twitter
Hello, I'd like to improve how I use twitter for pushing a piece of content. Here's what I am planning to do currently: First, we created a useful piece of content for a niche where we'll be appealing to the humanitarian side of thing. Nothing like this piece of content is on the web. The subject is not mouthwateringly attractive to other websites, but it is good, very useful, authoritative and uses the information we have in our niche. For Twitter, we plan to pick a website carefully that could use our content and 1. of course follow that site on twitter 2. Retweet 2 or 3 relevant good tweets the site has put out. If the person I want to contact has a twitter account, retweet some of his too. 3. Tweet a general tweet about a good article or blog post the site has with a link to the site and the article. 4. Tweet at a specific person in the site's company (or to the general twitter account if there isn't anyone specific) asking if they need help with content if it is well written and useful, then later tweeting introducing our article. Email will also be used. I'm really new to using twitter for content marketing, any help is appreciated. Facebook liking/sharing as well as blog comment posting along with adding to g plus circles will also be used. Thanks.
Social Media | | BobGW1 -
Social media profiles with same description - Duplicate content or reinforcing business details?
Hi, I am currently doing a Social media review and find myself wondering whether having exactly the same copy - or part thereof, on a businesses' Facebook, LinkedIn, G+, Twitter, profile(s) is likely to be viewed by SE's as a good or bad thing? Is it duplicate content and to be avoided? Or would it be viewed as a case of the business trying to ensure a consistent profile and therefore reinforcing your business details?
Social Media | | Binarynature0 -
I'd like some thoughts on content I'm considering producing for my discount drug card business...
I'm fairly new to SEO, but I'm trying to learn. I have a discount prescription drug card business and while it's quite new (the website was created in January) I'm not very satisfied with the traffic I'm receiving...that's putting it mildly. I'm contemplating different methods I might be able to exercise in order for my website to show value....to my potential visitors and search engines. First, while I do have a blog I find it extremely difficult to offer well-written material on prescription drugs and what not....while it is my intention to offer a good product and service it's a subject that I don't have enough experience on to write intelligent posts. I'm just not in a position to hire a writer. Essentially I have two thoughts....one, trying to find a doctor, a pharmacist or a pharmacy school whereby I could professionally videotape a presenter talking about various prescription drugs, kind of like a glossary. Which prescriptions are used to treat various ailments, etc... The 2nd idea is a little disconnected to the business of prescription drugs, but along the lines of saving money and being financially sound. In this example I would tape 30 second pieces where a financial consultant might give different lessons about ways to save money or be financially prudent. For someone looking to save money on prescription drugs...this could be very useful information. My reasoning with both of these is providing original material that could make my site more authoritative and provide rich content. Videotaping these would be a good option for me because that's my primary business. I appreciate your patience and feedback. Any other ideas or input would be most welcome! Thank you.
Social Media | | MyMeds0 -
You have a limited budget of $2,000 (US). Do you buy links or create / seed content?
We have a client who is being told by their incumbent supplier that they should renew their annual contract to buy links on 4 domains by their incumbent SEO agency. It will cost approximately $2,000. We are recommending they produce decent content, like a video, an infographic based on data that is exclusively theirs and seed this with bloggers / real world publications / trade press / etc. The client is struggling to make a decision because he's caught between two SEO's with different approaches. He doesn't have the budget for both. He's scared of losing his position in the SERPs. So, I said I'd get some votes from other SEO's. Which would you recommend? Option 1 1,000's of links on 4 domains Option 2 Create link bait Seed using social media GO!
Social Media | | NoisyLittleMonkey0 -
What Facebook Content to Post
Hi, Our website is nlpca(dot)com facebook page: http://www.facebook.com/pages/The-NLP-Coaching-Institute-of-California/187804434598142 They recently added facebook. I told them for posting on the wall to do the following: Identify your target audience, possible people to like us Identify what they really really are searching for on Facebook and the web, and give it to them. How could we improve on this strategy. At first my boss wanted to post article sinippits and links to the articles, but I told him to create facebook content with the above (1) and (2) strategy Your thoughts?
Social Media | | BobGW0