Best-of-the-web content in steep competition, ecommerce site
-
Hello,
I'm helping my client write a long, comprehensive, best-of-the-web piece of content.
It's a boring ecommerce niche, but on the informational side the top 10 competitors for the most linked to topic are all big players with huge domain authority.
There's not a lot of links in the industry, should I try to top all the big industries through better content (somehow), pictures, illustrations, slideshows with audio, and by being more thorough than these very good competitors?
Or should I go for something that's less linked to (maybe 1/5 as much people linking to it) but easier?
or both?
We're on a short timeline of 3 and 1/2 months until we need traffic and our budget is not huge
-
Hi EGOL,
What I mean by boring is that there's not much linking going on. Sorry for the misunderstanding. I'm fine working in this niche.
The client's got some resources, just not a huge budget.
Time is not on our side. We are a team of 3 creating at 80 combined hours a week, but there needs to be some results in 3 and 1/2 months, but if we need to have an extension, how long will it take?
I'd like to do a back-link campaign to help with the time.
Your thoughts?
Also, there's only 2 link-heavy (excellent) topics in our industry. The 3rd best has a top competitor with 23 back-links to their page on that topic. What non-link-heavy types of things do we write about?
-
It sounds like you don't have the resources or the will to compete. You are attacking at the last minute. Most importantly you repeat over and over that this niche is boring.
If you had either resources, will, time or excitement then you might have a chance.
Find where all four are in your favor. You might win there if you don't flinch.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Our new site will be using static site generator which is supposed to be better for SEO?
Hi folks, Our dev team is planning on building our new marketing webpages on SSG or Static Site Generator(we are stepping away from SSR). Based on my research this is something that can help our SEO in particular for site speed (our site has a poor score).
Intermediate & Advanced SEO | | TyEl
Are there any challenges or concerns I should be aware regarding this direction? If so what are they and how can this be addressed? Thanks0 -
Content Strategy/Duplicate Content Issue, rel=canonical question
Hi Mozzers: We have a client who regularly pays to have high-quality content produced for their company blog. When I say 'high quality' I mean 1000 - 2000 word posts written to a technical audience by a lawyer. We recently found out that, prior to the content going on their blog, they're shipping it off to two syndication sites, both of which slap rel=canonical on them. By the time the content makes it to the blog, it has probably appeared in two other places. What are some thoughts about how 'awful' a practice this is? Of course, I'm arguing to them that the ranking of the content on their blog is bound to be suffering and that, at least, they should post to their own site first and, if at all, only post to other sites several weeks out. Does anyone have deeper thinking about this?
Intermediate & Advanced SEO | | Daaveey0 -
SEO Impact & Google Impact On Removing Product From Category Page for Ecommerce Site
Hello Experts, For my Ecommerce site previously I was showing products at category pages i.e. first all subcategories name after that list all products of all subcateogries. That also approx per category 500 products via load more feature. My query is now I am planning to show products only at Product Listing Page and not on Category pages so what will be SEO impact and how google will treat this? Thanks!
Intermediate & Advanced SEO | | Johny123450 -
Submitting Same Press Release Content to Multiple PR Sites - Good or Bad Practice?
I see some PR (press release) sites where they distribute the same content on many different sites and at end they give the source link is that Good SEO Practice or Bad ? If it is Good Practice then how Google Panda or other algorithms consider it ?
Intermediate & Advanced SEO | | KaranX0 -
What is the best way to leverage Fiverr for content marketing?
I am currently using Fiver for cleaning up grammar, building backlinks and summarizing topics and articles. Does anyone else have suggestions on other ways to leverage the Fiverr community or any other similar services?
Intermediate & Advanced SEO | | clickshift0 -
How would you suggest finding content topics for this site?
Hello, How would you suggest finding content topics for this site: nlpca.com The end goal is signups for training seminars in San Francisco, California and Salt Lake City, Utah. In the future the seminars will move more towards life coaching trainings but right now they are mostly about NLP. NLP is a personal development field. Just looking for ideas for the process of finding topics for the most link-bait-heavy fabulous content. The owners of the site are authorities in the field. This is for both blog and article content. Thanks.
Intermediate & Advanced SEO | | BobGW0 -
What is best practice to eliminate my IP addr content from showing in SERPs?
Our eCommerce platform provider has our site load balanced in a few data centers. Our site has two of our own exclusive IP addresses associated with it (one in each data center). Problem is Google is showing our IP addresses in the SERPs with what I would assume is bad duplicate content (our own at that). I brought this to the attention of our provider and they say they must keep the IP addresses open to allow their site monitoring software to work. Their solution was to add robots.txt files for both IP addresses with site wide/root disallows. As a side note, we just added canonical tags so the pages indexed within the IP addresses ultimately show the correct URL (non IP address) via the canonical. So here are my questions. Is there a better way? If not, is there anything else we need to do get Google to drop the several hundred thousand indexed pages at the IP address level? Or do we sit back and wait now?
Intermediate & Advanced SEO | | ovenbird0 -
Is the eCommerce site Shopify SEO friendly?
We ave a prospect client that wants to start doing SEO for his Shopify site, we are unsure if this will be SEO friendly. Will we have enough control to get great placement? Are we better off rebuilding the site for the client in an OpenCart?
Intermediate & Advanced SEO | | SEODinosaur0