What is a desirable range for a keyword's difficulty rating?
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Hi all! I am new to the world of SEO and just getting started. As I am doing keyword research I am consistently finding difficulty ratings in the 40%-50% range. Is this considered a "par" rating or should I be looking for "a longer tail" rating?
Thanks
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Hi James,
As you first start, I believe you should target "long tail keywords" with less than 40% difficulty rating. You would want to start building up traffic and authority on the long tail keyword frist and move onto a bit harder keywords with 40-60% difficulty.
Long tail keywords are much easier to rank for and more targeted, so the user who is searching for that keyword is definitely intersted in that topic. Therefore, these are quality visitors.
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