medical site with no unique content
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Hi
I'm trying to promote an ecommerce site that sells vitamins and health goods.
The site owner doesn't want to add texts in the product pages because it is medical material.
therefore he Currently has non unique (duplicated) content in each product page'
It is the same exact content all others have (taken From the manufacturer)'
Any ideas?
Thanks
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In my opinion, this is not a good project. I would find something else.
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EGOL thanks for the answer, please see my response in Dorothea's thread.
I think that my question wasn't clear enough.Looking forward to your response, Thanks
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Thanks Dorothea and EGOL,
This is for both of you...
Maybe I wasn't clear - my client will do anything that I will request.
He is unwilling to play with the material written in the product page because these are medically written guidelines and information.
Any minor change and he might be liable for lawsuits.
The question is how do I make his product pages better?
Each product page will hopefully be the landing page for people looking for the specific medicine.
What type of materials and texts can I put there if I am unable to write my own texts (at least in the info section).
Also, should I put all the guidelines in blockquote (it is a major part of the page).
Imagine that the product is Aspirin...
Thanks
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Greetings,
I can only see two ways out of this dilemma:
1. You convince the site owner of the importance of having unique content and, based by the budget he offers you, you hire someone to rewrite product descriptions or just add some default paragraphs to each product. Starting a blog on the same domain and constantly updating it with fresh and unique articles might also be a good idea.
2. You try to get away from your client, before he'll get the chance to blame you for ranking droppings. People who don't understand the importance of unique content are usually the people who don't understand what proper, white hat SEO actually is. These are also the people who will probably blame you for future traffic changes and sales droppings.
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If lots of other websites display the same content then some of them will be filtered from the search results. Some of them might also receive a Panda penalty and have their rankings reduced site-wide.
In my opinion, sites that do nothing but duplicate manufacturer's material are a waste of time.
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