Does it make sense to have multiple campaigns for one website?
-
I'm new to SEO and SEOMoz. While setting up my campaigns, I was a bit confused. Do I need to setup separate campaigns for different pages of my site?
For example, I run a proofreading service: www.kibin.com
I obviously want to track keyword on the main page (like proofreading service), however, I also want to track keywords (like 'essay editing') on www.kibin.com/essay-editing
Should these be two separate campaigns or do I just put all the keywords into one campaign for kibin.com?
Thanks!
-
Glad it was helpful - good luck and I look forward to more Q&As with you!
-
Thanks Andrea, that's very helpful and it makes sense! I'll stick with one campaign.
And yes, there is duplicate content issues with our homepage and /essay-editing page... we're working on a redesign right now and will have it live in the next couple weeks. In the meantime, I'm setting up our Moz account and getting some crawl data to work with, doing keyword research, etc.
Thanks for providing some clarity.
-
Welcome! My two cents (and the great thing about this site is that you'll get plenty of opinions) is that I like one campaign per domain. For me, it's really about seeing what's happening within mysite - and, using your example, www.kibin.com/essay-editing is a page within your kibin.com domain.
Focusing on just a subfolder, like your essay-editing section, just limits your overall visibility into what's going on within your site. Personally, I look at the big picture then whittle down into the subfolders and whatnot.
Why do I have that preference? The pages have to live within the overall domain - I look at the relation between them, how they each rank, where I may cannibalize one vs the other, what page ranks well, what doesn't. This is what Moz campaigns are great for.
Moz will tell you which pages rank for which terms. You could learn that, again using your example, a different page is ranking for "'essay editing" than the one you seem to want, www.kibin.com/essay-editing.
(Although, having just looked at your main domain and your essay-editing page, they look exactly alike so there's duplicate content and possible cannibalization going on - or something isn't functioning properly and the page won't load; I didn't dig into it.)
Now, since you can set up multiple campaigns, there's nothing to stop you for doing both, either. You can always try it that way and see what data you see and then tweak as you'd like.
-
Hi Kibin,
No you shouldn't set multiple campaigns. Just simple add keywords to your campaign in section: Campaigns -> Manage Keywords
After crawling you can see the results in:
-
Rankings - keyword positions
-
On-Page - On Page Optimization Reports for Google ... how good page is optimized for specific keyword
Marek
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Whether or not to remove a link from a website with high spam score on Open Site Explorer
Hello Moz! I just subscribed for your Moz Pro program. Amazing stuff! On open site explorer, I found a number of links to my site from a page called with a very high page authority and high domain authority, but also a high spam score (8 or 9, one with a 10). I say multiple spam scores, because it's strange, there are what appears variations of the same url, and each one is considered a link. For instance, there's an abc.linkstomysite.com and xyz.linktomysite.com, and 123.linktomysite.com... there are about 15 of these (all with the spam scores mentioned above)! This must have been some old SEO work done I payed for back in the prehistoric SEO days. However, my fear is the following: Removing these links, and then losing some potentially strong link juice. I don't have many high DA or PA links to my site, and these are some major ones. The domain in question "linktomysite.com", when entered into OSE, only has a spam score of 4, and it has a domain authority of 45 and page authority of 37. My site has a spam score of 2 and no messages from google regarding a penalty, but an overall reduction in google traffic over the years (just keeps slowly dropping... as if a weight is pulling me down?) What do you think, should I leave, or remove? The linkstomysite page is just a LONG page full of links, with short descriptions, nothing of value, but with a an old domain age (relatively). Most important for me is keeping at least some ranking/visibility, while I personally work on building quality links and helpful content. thanks!
Moz Pro | | DavidC.0 -
Are there any tools to give a value STRICTLY for Quantity of Content on your website?
I am trying to put a value to all the work I do and want to put a very specific value to the number of pages of unique content I have. I know everyone says its about quality, and sure it is but quantity is still a factor and looked at. (Can't argue with if you prefer 100 semi-optimized pages versus 1 optimized page- and is unfair for a tool to rate the website the 1 optimized page higher) I use a ton of tools but yet to find something that puts a value on quantity of CONTENT ONLY (Please don't respond with PA or DA because that encompasses all the inherit value)
Moz Pro | | SEOEnthusiast0 -
Why do you call it a Campaign?
I'm trying out PRO and have a simple question. Why do you call the main organizational unit in this tool a "Campaign"? "Campaign" makes me think of advertising or direct mail - run over a specific period of time to a specific audience. But, "Campaign" in SEOmoz PRO seems to mean a collection of keywords plus a domain. Is the idea that I'm investing time an money in this collection of keywords in some sort of a structured campaign (using SEO techniques) and then using PRO to track performance against a baseline? By the way, the tool seems great and I love the useful data it provides. I guess I'm really trying to understand the SEO mindset the underpins the design of PRO. Thanks for any help!
Moz Pro | | dbmmark0 -
Has SEOMoz considered making it possible to follow a specific Q & A thread via Twitter and/or Email?
I think it would be great if there was a way to follow a particular Q & A thread without having to post a comment. There are so many great topics and discussions in here and sometimes I lose track of some that I'd like to continue following as people post, without having to post in the thread myself. Have you guys (Mozzers) ever considered adding a "Follow this thread on Twitter" or "Follow this thread by email" function? Or is there already a way to do this (without posting), that I just haven't found?
Moz Pro | | danatanseo1 -
How can I get a report of the top 500 national sites using Domain Authority and Page Authority? Does someone have to type sites in one by one on Site Explorer or is there another way?
I want to know what sites and blogs have the to rankings overall based on their Domain Authority and Page Authority - Top 500 - 1000 in nation - I want to know which ones are follow and no-follow too - Does anyone know? Has anyone run such a report yet? Thanks for help - BD
Moz Pro | | creativeguy0 -
MOZ Crawler only crawling one page per campaign
We set up some new campaigns, and now for the last two weekly crawls, the crawler is only accessing one page per campaign. Any ideas why this is happening? PS - two weeks back we did "upgrade" the account. Could this have been an issue?
Moz Pro | | AllaO0 -
Crawling a website with redirects
Hi, I started a campaign for a website which uses multiple redirects before showing the real content. in the crawling report only one page is crawled. Is there a way to let the crawler pass the redirects to get usefull reports? The website is www.cegeka.be Thank you
Moz Pro | | Cegeka0 -
Deleted campaign?
I set up my campaign a few days ago and have just signed in to see if my site has bee fully crawled... and the campaign has been deleted. What could have gone wrong?
Moz Pro | | borderbound0