Best way to manage SEO for a massive events listing website.
-
I run a website that tracks entertainment for the entire state of South Dakota. While I've made some fantastic strides in gaining traffic, I feel lost on how to manage all those entries in an SEO friendly manner. I have a TON of errors showing on my crawl diagnostics and I just don't know what to do. The nature of the website is such that there are going to be duplications all over the place. I know that I can help some of this by getting my canonical links setup properly (that's coming in my next version of the site's theme), but what else should I do to make those event listings friendly for the SE's??
-
You are very welcome JC. Don't give up on your rich snippets. I think it was Richard Baxter who recently said that the most common problem he's seeing with micro-data is people giving up too soon when they don't see Google picking it up and displaying it right away. It could take 6 months. Just hang in there, and by all means try the tool. I bet it works
-
Thanks Dana! I have been using microformats in the code and hoping that Google would start using that in the snippets, but so far they haven't thrown me a bone. I'll check into this and see what I can do with it! Thank you so much.
-
Hi JC, You're in luck. Google just rolled out a new tool, specifically for events, that helps you get them set up with Structured Data without having to go in and code your pages. It's called the Data Highlighter Tool. Here's a linke to the offical post announcing it: http://googlewebmastercentral.blogspot.com/2012/12/introducing-data-highlighter-for-event.html
Here is a quote: "Data Highlighter is a point-and-click tool that can be used by anyone authorized
for your site in Google Webmaster Tools. No changes to HTML code are required.
Instead, you just use your mouse to highlight and "tag" each key piece of data
on a typical event page of your website:"Log in to your Google Webmaster Tools and click on "Structured Data" in the left Nav. - then click the subcategory "Data Highlighter" - Watch the brief video, then click "Start Highlighting."
I am hoping (for the love of God!) they add the same kind of simple tool to allow Webmasters to markup other types of data like product videos and reviews.
I hope this helps you out a little. Given that this tool is specifically designed for sites with events, it should be a perfect fit!
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's the best way to test Angular JS heavy page for SEO?
Hi Moz community, Our tech team has recently decided to try switching our product pages to be JavaScript dependent, this includes links, product descriptions and things like breadcrumbs in JS. Given my concerns, they will create a proof of concept with a few product pages in a QA environment so I can test the SEO implications of these changes. They are planning to use Angular 5 client side rendering without any prerendering. I suggested universal but they said the lift was too great, so we're testing to see if this works. I've read a lot of the articles in this guide to all things SEO and JS and am fairly confident in understanding when a site uses JS and how to troubleshoot to make sure everything is getting crawled and indexed. https://sitebulb.com/resources/guides/javascript-seo-resources/ However, I am not sure I'll be able to test the QA pages since they aren't indexable and lives behind a login. I will be able to crawl the page using Screaming Frog but that's generally regarded as what a crawler should be able to crawl and not really what Googlebot will actually be able to crawl and index. Any thoughts on this, is this concern valid? Thanks!
Technical SEO | | znotes0 -
Best way to handle URLs of the to-be-translated pages on a multilingual site
Dear Moz community, I have a multilingual site and there are pages with content that is supposed to be translated but for now is English only. The structure of the site is such that different languages have their virtual subdirs: domain.com/en/page1.html for English, domain.com/fr/page1.html for French and so on. Obviously, if the page1.html is not translated, the URLs point to the same content and I get warnings about duplicate content. I see two ways to handle this situation: Break the naming scheme and link to original English pages, i.e. instead of domain.com/fr/index.html linking to domain.com/fr/page1.html link to domain.com/en/page.html Leave the naming scheme intact and set up a 301 redirect so that /fr/page1.html redirects to /en/page1.html Is there any difference for the two methods from the SEO standpoint? Thanks.
Technical SEO | | Lomar0 -
Website Alerts
Hi
Technical SEO | | Bossandy
Does anyone know of plugins/ extensions for joomla or wordpress to alert us as soon as a site goes down?0 -
Website Pop up
I want to install a pop up on my site for collecting email addresses. I use nopcommerce as my platform. I was quoted a price to custom develop it but thought there might just be a simple plugin. I can find them for wordpress but that is all. Does anybody have experience with this?
Technical SEO | | katazoom0 -
Launching Website
We are developing a new website and thinking google would not find it because of the directory we put it in (no homepage yet) and because there are no links to it. For example, we are building it in this directory example.com/wordpress/ but somehow google found it and indexed pages not ready to be indexed. What should we do to stop this until we are ready to launch? Should we just use a robots.txt file with this in it? User-agent: *
Technical SEO | | QuickLearner
Disallow: / Will this create repercussions when we officially launch?0 -
Questionable SEO
Chess Telecom appears first when you search for 'business phone lines' in the UK so I used a campaign to check them out. It seems they've got tons of unrelated links and using comment spamming to increase their ranking. Along with fake twitter accounts and other things. Search for 'jewel jubic chess' and you'll see what i mean. I assumed this wasnt a good idea and been trying to get my link on relevant websites only. Any comments or suggestions? Should I simply trust that google will hopefully punish them eventually? Or should I be fighting fire with fire? Thanks Dan
Technical SEO | | DanFromUK0 -
Planing Seo For New Seo
Hello; I have the domain which registerd in 2006 and i opened website 1 months ago and i start to do some seo like bought links pr1-pr7 50 links and 2500 social bookmarks 2000 blog links and also some wiki links am i doing good or bad ?
Technical SEO | | Sadullah0 -
What are your best tips for SEO on a shopping cart?
So, I am working on a shopping cart platform (X-Cart) and so far don't like it. Also, the web designer is not someone I've worked with before and he is understandably conservative about access--which limits what I can and cannot do from the back end. One of the things I like to do is include text for the search engines. However, based on conversion, etc., I think the product images on a landing page (main brand info with specific products that show up) should show up first to move toward conversion first. I am thinking of adding the text below the product images on the brand pages so the viewer sees the products first while still keeping the content seo. My practice is to use between 300-350 words minimum on a page. Just wondering what best practices you have for a shopping cart. Care to share? Any tips or hints? Thoughts on what I might do that would be most effective? As always, thanks in advance for your sage advice!
Technical SEO | | TheARKlady0