Sudden Site Rankings Drop

[Michael-Goode]

Good day guys,

We have been following strict SEO strategies for the past 6 months, all sites have been improving incredibly well, all except one. The site in question is http://bit.ly/IH4pkM . The site is regarding automotive spray booth equipment. We were ranking on the first page for the keyword "spray booth" (which is the most important one), at place #4 for weeks on end. However since half-way last week, the site has been dropped to half-way the second page (#17).

There are barely any crawler errors listed for our campaign on SEOMoz. There were several pages of which the meta description was missing, but that has been fixed earlier this week. When it comes to link building, I looked at what the top competitors were doing, and was looking for unique link building opportunities myself. We have received 0 webmaster tools warnings as well.

I do not believe we are penalized due to the "penguin" update. After all, if you search for for the company's name in Google, it is still listed on there (# 2). Nor have we been part of dodgy link networks at all.

So my question is, what do you guys believe made us drop the rankings? Is there some on-page issues I am overlooking? Any recommendations to restore out previous rankings?

Kind Regards,

Roderic

[Michael-Goode]

G'day John,

Currently our PA/DA is higher than all other sites that are on the first page for keywords such "spray booth" and "spraybooth". Besides that, we have more links than the others as well.  The only reason I can think of is that they are ranking higher then us due to their domain age?

Also, link building has been steadily.

[Michael-Goode]

Thank you for your suggestions!

[blu42media]

I also agree with the over-optimization ... the nav structure seems a bit heavy right at the top.

[jim_cetin]

Here's some suggestion you might want to consider:

http://www.junair.com.au/spray-booth-products/   >> leads to 404 page, after visiting the 3rd level links , when you click on this link again doesn't work.maybe some miss-configurations there to solve.

The menu links beneath /spray-booth-products are leading to the root of your domain.you might consider to move them into a sub-folder structure.

In general I'd suggest to check your menu and usability structure.

Everything else looks to be seo optimized, but maybe you have been hit by Over-optimization????

[blu42media]

And so the questions begin....

What about the quality of your incoming links?  What are your "spray booth" competitors doing?  Any changes there?  Have you been steadily building links and content or did you post it all up at once?