Twitter Username Change / Character length
-
Hi
Re: Changing Twitter Usernames/Character Length Issues:
To improve the branding of a clients Twitter username I'm about to change clients 11 character Twitter username which currently is half brand name plus a number i.e. @halfbrand99 to a full brand name plus regional suffix i.e. @fullbrandnameuk (since brand name alone not available) totalling 16 characters.
I know Twitter usernames should be as short as possible but think more important to maintain consistent brand identity across all social platforms. I have already changed the page profile name to brand name, included brand name in bio and linked to site in bio but not sure whether to change the username or not too ?
Whats your opinion ?
- It doesnt matter, leave as is since shorter better re: character limits and rest of profile well branded
OR
- Better to change to longer branded username for consistent brand identity ?
Note: I will be setting up new profile for old username to catch and divert any peeps using old username etc
Cheers
Dan
-
Many Thanks Paul
I have set up a new account for the old username to catch/divert anyone using old username
Cheers
Dan
-
I'd vote with Stephanie to go with the branded username. One of the challenges with your current name is that the random numbers at the end make it hard for users to remember it if they're going to type it in or you're going to mention it verbally in conversation. (it's needed more often than you may think).
There is a tradeoff with the extra characters reducing the number available for you r tweets, and requiring people to adapt to the new name, but in my opinion, long-term it would be worth it.
Like Stephanie, I've done this for clients and it's been worth it.
In addition to trapping the old username once you've made the change, be sure to think about all the other accounts associated with your current Twitter profile that you'll need to update as well. (Google search for the original username will remind you of many of them)
Paul
<object id="plugin0" style="position: absolute; z-index: 1000;" width="0" height="0" type="application/x-dgnria"><param name="tabId" value="ff-tab-94"> <param name="counter" value="376"></object>
-
Thanks for your reply
-
My Opinion: Change to longer branded username for consistent brand identity. If you brand properly they will remember your name anyway, regardless of how long it is.
Personally I have done this for clients and had great success.
Hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Twitter Help
Apologies if this is the wrong place to ask a question on Twitter. Something has perplexed me, both these tweets contain videos and both have been RT on my account On one you have to click into the BBC tweet to play the video, the other straight away plays and credits the original source. (see pics). When the video plays in the 2nd example you always get more interaction, RT's, likes etc compared to a RT where you have to click again. How does this happen? I've managed to do it once but cannot replicate it, even with the same tweet!! I'm sure it's something totally obvious. Here's how they look (images) http://imgur.com/a/G6ods
Social Media | | RichardUK0 -
Facebook: reaching audience who have liked / shared my content
Hi, I am new to social, so the question might be a bit beginner. If I put a like / share / recommend button on my site, or maybe a comment box, how can I reach audiences at a later time, who have interacted with my plugins (liked/shared/commented)? Paid ads would be one solution, but for now I am interested in organic (free) targeting. So if people who share my content do not become fans at the same time, how can I engage them in new updates about my page? Thanks for thoughts.
Social Media | | Valdo22220 -
Hi! The same function you have on twitter ( how you can see their flooewrs) do you have it for blogs?
Hi! The same function you have on twitter ( how you can see their flooewrs) do you have it for blogs?Describe your question in detail. The more information you give, the better! It helps give context for a great answer.
Social Media | | JohannaPihl0 -
Do links in Paper.li twitter round-ups help my SEO?
My twitter feed is picked up in the daily roundups like Paper.li. Do these links count towards my SEO effort or are they just empty. Clearly they spread my content so that great, just wondered if the links pass juice to the site.
Social Media | | GlobalLingo0 -
Does it make sense to have one facebook/twitter account for multiple websites?
If you have several different websites with related themes, does it make sense to just have a facebook or twitter page for the company to make managing the account more manageable?
Social Media | | thappe0 -
Is facebook and twitter always a good idea to promote a website and improve Google rankings?
I'm attempting to promote a fresh seafood market / restaurant here on the Sunshine Coast, Australia. I have not found a lot of examples of people using Twitter and Facebook to promote this type of business here. Is it hard to justify the time for return here? One benefit I thought for twitter is we could have tweets displayed on site giving us some dynamic content which would hopefully keep Google spider coming back more regularly is this correct? Is there any link building advantage to using these social media sites?
Social Media | | iSenseWebSolutions0