Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
2,500 Word blog post? What's your advice?
-
Most of my blog posts end up being 400-600 words, sometimes more, sometimes less. I have written one that is 2,500 words this time. If it were you, would you make one huge post, or split it into two or three? Or would you say it wholly depends on my site and the type of content?
As far as link bait goes, one page is better . . . I guess. But would anyone ever read a 2,500 word blog post, even it it's about a subject he/she is interested in? Additionally, what's better for SEO?
Just wants some second opinions. Thanks!
-
Thanks, everyone, for your responses. My gut was telling me to keep it in tact. Thanks for confirming it.
-
I have lots of articles of various lengths on my website.
I have also been improving lots of short content that was written a few years ago.
The articles that perform best are those that make a very detailed presentation about the topic and are long enough to address the most important subtopics that you would find doing keyword research. These typically go a minimum of 1000 words and can be as long as several thousand - in addition they have many photos, sometimes graphs, sometimes data tables or a video.
These long articles rank well and get LOTS of long tail keyword traffic. Think about it... there are a large number of different relevant words on the page and I addressed all of the major keyword topics for the subject area.
Years ago I tossed up a lot of short pages that have 30 to 50 words and a photo about a topic, then a couple years later I upgraded them to a couple hundred words and a couple photos, now I am making them 1000-3000 words and 6 to 12 photos. With each improvement rankings improved and long tail traffic exploded.
I don't break the long articles into several pages - that would kill a lot of the long tail keyword combinations, the article would not be as impressive in presentation, and don't you hate clicking through those long articles that span a dozen pages that are very slow to load?
Even if the article is monetized on the basis of pageviews I believe that the improved rankings and traffic will make up for the pageview loss. Plus the increased sharing will be a bonus.
-
For SEOmoz, I know some of our most popular (in terms of thumbs and comments) posts have been well over 2000 words. Adam, I don't have that post. What I do have is a roundup of 2011 posts by likes, tweets, etc. and you can look at those individually and see length (http://www.seomoz.org/blog/the-best-of-2011-posts-people-who-rocked-our-world).
I'd look more, but I've got a backlog of other Q&A questions due to being on the road. Driving from SF to Seattle today and tomorrow. Halfway there, and way behind on email and Q&A.
-
If it's monetized based on page views then serialize it.
If it's for link bait, it's riveting to read and highly relevant then take a chance and put it up intact. I think you probably already know if it's good enough for this.
-
I'm known for my verbose writing, and even I try to keep my articles under 1,000 words. My best series though, on SEO audits, was four articles that averaged 1500 words each. It was a very focused technical series though - something that people were willing to take the time to read as each new part was published.
The problem with very long articles is keeping people's attention in today's multitasking world.
-
I think it depends on your site, the content, how intuitive it would be to split the article, etc.
I think SEOmoz had done an analysis awhile back that looked at which blog posts got the most links. Length of article was one of the factors they looked at, I think. Alas, I can't find that article now, though. Anyone else have the URL?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Practices for Recurring Blog Topics
Our site has annual articles (such as a payment calendar and an announcement of our annual conference). Is it better to keep all the old blog articles available and searchable, redirect them to the most current year's entry, or something else entirely? My instinct is to have a permanent redirect to the newest article.
Content Development | | GwenKestrel1 -
My keywords have low search volume - is it still worth starting a blog?
I'm thinking of starting a new blog, but when I did my keyword research I found that my keywords all have low search volume (under 100 searches per month, with the occasional keyword having 480 searches a month). Is this a deal breaker? Any recommendations would be great - thanks everyone!
Content Development | | Trevorneo1 -
At what point to stop comments on a blog? Do too many comments hurt the page?
I have a page that's ranking pretty well, and driving sales. That page is starting to get 10+ comments per day and is starting to get quite long. I was wondering if there is a point where I should disable the comments? My gut tells me that people interacting with the page, and Google seeing responses with the users SHOULD be a good thing not bad. But, then I think that a majority of the content of the page is no longer the article, but the comments. All the comments are good, non spammy and directly related to the topic. People just asking questions, etc. Good engagement, I should be happy right?
Content Development | | DemiGR0 -
How many words per page?
I know this has been answered before, but I don't think it has been in about a year (and we all know how quickly the SEO landscape can change). We're having a little debate on it right now and I'd be curious to get some feedback from the community. What is the minimum number of words you would use on a page? Does it matter to you if it's a second tier (website.com/x) or third tier (website.com/x/y) page? It's always a tough sell on design between trying to keep it clean and trying to provide a lot of useful information. I'd be curious what your thoughts are. Thanks! -Adam
Content Development | | AdamWormann1 -
How long should a quality blog post be?
How long should a "quality" blog post be? General advice seems to be that a 300 word post just won't cut it, but advice on the optimum length is vague. I appreciate that all posts are different but is there a rule of thumb, is 1000 words good and 1500 too long...or should they are all aim to be 2000 words? Also with regards to pictures in blogs, can they just be taken from the web or are there sites that I should be using to source the pictures? Thanks
Content Development | | Studio330 -
Can you use creative commons non-commercial images on a company blog?
Does anyone know if it is okay to use creative commons images on your company blog if they are under the Attribution-NonCommercial-NoDerivs 2.0 Generic license. Technically you are using it on a commercial site, but you are not directly making money from the image or selling it.
Content Development | | ProjectLabs0 -
Wordpress Duplicate Pages/ URL's - Help !
Hi guys, I have been running SEOMoz for just over a month and slowly cleaning up one of my Wordpress Blogs. While going through the crawl reports I have noticed that I have duplicate pages showing on the crawl. For example, the main post would be; www.xxxxx.com/blog/post-title Then I see another URL which would be; **www.xxxx.com/blog/page/59 ** When I click on either URL it goes back to the actual post title URL. What's with these page URL's ? Isn't these two URL's showing duplicate content to the search engines ? Any suggestions would be greatly appreciated.
Content Development | | dcc0 -
Onsite Content - Word Count & KW Density
Does the word count of a webpage make a difference to search engines? Are longer word counts on pages indexed higher or given higher priority? For example,say you have 300 words of copy packed with 20 keywords, and say you also have 700 words of copy that have the same 20 keywords worked in, does Google have a preference over which one it ranks higher?
Content Development | | greentent0