Title tags for deep pages

[Jon-C]

Just pondering what is current best practice for Title tags of pages buried deep within my website?

Say I have a page about 'Cheese's of the world' and from that page there is a page about 'Cheshire Cheese' how would you suggest to structure title tags

Would for example this be ok -

Cheshire Cheese | Cheese's of the World | Brand name

Or is this better -

Cheshire Cheese | Brand name

Just wondering as I'm redesigning my site currently and looking at everything!

Ted

PS - I like cheese

[DCochrane]

You want to put your most important keyword at the front of the tag. Most important to least important and under 70 characters (including spaces).

Each Title tag has to be unique. Since you already have a page about the Cheeses of the world The Cheshire Cheese page should begin with the keyword Cheshire Cheese. Also, since you already have a page called Cheeses of the world you could try using a completely different keyword that's similar to the keyphrases Cheeses of the world. Try and catch rankings for similar key phrases.

Cheshire Cheese, Find Cheese from around the world. Brand

I'd also recommend to not use | (Pipes) As Google see's those as stops. Its better to have a flowy sentence title tag.

One last thing.. I LOVE cheese too!

[irvingw]

However, every title tag on the site needs to be unique, so the parent page would be

Cheshire Cheese | Brand name

and this page would be

Cheese's of the World | Brand name

Sometimes these is great benefit in mentioning the parent category it it contains a keyword from the subpage (like cheese) or it makes the description of the product easier to be understood in the serps. Every site needs to make it's best assessment.

[TakeshiYoung]

Every keyword you have in the title decreases the value of every other keyword in the title.  Therefore, the fewer keywords you have in your title, the better (plus it looks cleaner).

My recommendation would be: Cheshire Cheese | Brand name

[Jon-C]

Thank you Irving & Bernado, had a feeling I was on the right lines and good to get confirmation!

[irvingw]

Since your primary keyword you are targeting on this page is Cheese's of the world, I would mention it first in the title tag. You should keep this tag under 70 characters, so if you find that many of your titles are longer, you should drop the top category from the title tag.

Cheese's of the world | Chesire Cheese | Brand Name

[bernardovailati]

I'm no expert, but as a user I would rather see the first option, maybe with a little tweak like:

Cheshire Cheese - Cheese's of the World | Brand name

It shows me that I'm inside a category of some sort, and I may be compelled to look at it. If you added breadcrumbs to the page it would be perfect.