Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Google Analytic - Is it possible to see which organic keyword triggered goals?
-
Hi,
I am trying to see which of my Google organic keywords triggered my goals?
In GA I click > Conversion > Goals > Overview > Source Medium (This then says where my goals came from but when I click Google / Organic it just brings me to the overview page of my organic traffic).
Is it possible to see which organic keywords trigger goals?
-
Hi Cody & Guillermo,
Cheers the info it was exactly what I was looking for.
@Cody yes I do have goals set up so I am able to view the data

-
Thanks for the info John this is very handy way of viewing conversion data.
-
When looking at conversions I usually look at my Conversions > Multi-Channel Funnels > Top Conversion Paths report. Here, if you select a Primary dimension of "Source/Medium", a Secondary dimension of "Keyword Path", and set an advanced filter for Source/Medium containing "organic", you should see all the conversion paths that involve an organic keyword.
-
I forgot to mention, that you'll need to click on goal set afterwards to see what words are triggering goals.
-
Hi,
You may also want to try clicking on Traffic sources on the left instead.
Traffic Sources > Sources > All Traffic > google/organic
Then you'll see an option for a secondary dimension where you can enable by 'keyword'. Hope this helps!
-
Do you have goals set up already? If so, go to your organic traffic section, and right above the graph on the left you can select which goal set. This will change the settings for the lists below the graph, and allow you to see the conversion rates based on keywords.
However, that won't work unless you have your goals set up.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is Local SEO in Google Analytics (Organic Source)
Recently, I saw "Local SEO" is mentioned as the organic source. Can someone please tell what is this and from where Google is fetching data for this source?
Reporting & Analytics | | Kevin.Monks0 -
How to exclude traffic for a specific mobile device in Google Analytics view?
Hi, Need help on how to exclude traffic for a specific mobile device in Google Analytics view. I have been searching and the only information available is excluding IP address of internal traffic. Is there any way to exclude traffic through a mobile MAC address?
Reporting & Analytics | | Khadija_K0 -
We have a client that wants to apply UTM URL tagging to track local organic traffic in Google Analytics. Is there any benefit in doing this?
One of our clients requested that we apply UTM URL tagging to better track organic traffic in Google Analytics. We found this to be an odd request because we are most familiar with UTM tracking for special campaigns (referral tracking, PPC, email tracking, etc). Is there any benefit of applying UTM tags to urls to analyze local organic traffic in Google Analytics? Are there any resources out there about this? Thanks!
Reporting & Analytics | | RosemaryB0 -
Direct traffic spam on Google Analytics: how can you identify and filter it?
One of my smaller clients noticed a huge jump in direct traffic visits last month. The bounce rate was around 97% so I'm pretty certain that most of the traffic was illegitimate. I know how to filter out spam referrals and organic keywords in Google Analytics. However I'm not sure what to do about direct traffic spam. Are there recommendations for filtering this out? Can I identify spam IP addresses?
Reporting & Analytics | | RosemaryB0 -
Set Up of Goal Tracking with Google Analytics-$750 a Fair Price????
Greetings Moz Community! My firm operates commercial real estate website that contains 3-4 forms. Each form represents a goals. Google Analytics has been set up for years, but it does not track these form completions/goals properly. My SEO firm has offered to configure Goals on Google Analytics for $750. Is this a fair price? If the set up takes one hour, I am really over paying. But if this is a complex project that may take 7-9 hours the pricing seems OK. Also, the SEO firm will require an additional $750 in the future to set up event tracking. Is this excessive? I might add that my developer will need to add code to my web site. My SEO company has proven reliable and accurate. I can go to sleep at night knowing they are doing a good job. Where as my Argentinian developers really try their best, but perhaps because of the language barrier, they can make mistakes from time to time. I am willing to pay a premium to ensure that the job is done correctly domestically, however I don't appreciate over paying. Is the $750 payment for setting up Google Analytics reasonable assuming the job is done well??? Thanks,
Reporting & Analytics | | Kingalan1
Alan0 -
Google Analytics and DNS change
Our new alumni application is going be tested at domain uva.imodules.com . We are going to collect traffic data with a Google analytics account number UA-884652-XX. So going to uva.imodules.com/myPage.html would send its data to Google Analytics with that account number. Then when it is ready for production we are going to just change the domain name of the application and switch the DNS over to dardencommunity.darden.virginia.edu . So going to dardencommunity.darden.virginia.edu /myPage.html would send its data to Google Analtics with that SAME account number. Aside from having the testing domain data in the same profile are there any other issues/problems we may run into?
Reporting & Analytics | | Darden0 -
Comparing % Change, Google Analytics
Hey Mozzers, Is there a simple way to compare the "% Change" in traffic when comparing two separate time periods in a single Google Analytics report? When comparing data from two separate time periods, an exported CSV doesn't include the % Change (booo!), and there's no option to sort by % Change within the GA report, essentially forcing you to scroll through all the results to pinpoint the major movers and shakers. I'm not averse to using spreadsheets to sort this data, but I'm thinking that I'd likely need a macro to make this work, something like this. However, none of the macros on that page are working (possibly because they were designed for a previous version of Analytics). All suggestions are appreciated. Thanks!
Reporting & Analytics | | dangaul0 -
AW Stats vs Google Analytics
Hey Moz Community, I am looking to get opinions on the best practice for analytics/traffic analysis. From experience I know that AW Stats reads high and Google Analytics reads low for traffic for reason in this article http://www.smartz.com/blog/2009/01/23/analytic-confusion-%E2%80%93-awstats-vs-google-analytics/ It drives me a little nuts how far off both are for some pages. I have one article that shows 100 views (GA) and AW stats shows 5 times that number of views. Any suggestions or systems you recommend? Thanks
Reporting & Analytics | | johnshearer0