How do I get our company press release more traffic?
-
We current gained a Major University as a client, for private cable operations.
The boss would like a press release he made distributed. How would any of you go about this?
Paid and Non paid services please. ; )
Thanks all!
-
Wow! Thanks guys! These are all extremely helpful. I think I will start with a sprinkle of the @EGOL meanwhile running with the @Takeshi, and finishing with some of the @Francisco method!
Awesome feed back guys, I am so glad I can fall back on my SEO Mozer Clan!
-
hmmm... I think that there is a very fine line between announcing good news, thumping your chest until you cough and spamming everyone in your industry.
Lots of people send these types of announcements out to everyone in their industry and anyone anywhere who has ever had a contact with their business. Your boss might like this but it will really make him look like a spammer. Ninety-nine percent of these people don't give a hoot.
So, I would ask the boss who he really wants to reach and what message he wants conveyed to them.
Press releases are valuable when they reach a few of the very right people... and they are spam to just about everyone else. So instead of thinking "more traffic", think about "reaching the right people with the right message".
Know what you are trying to shoot and aim before firing.
-
If it's for a major university, then they will definitely have a university newspaper. When I was at UCLA, there was a whole department of journalist there. If I were you, I would hit them up and get a nice back link.
-
PRWeb is the best paid press release service I've used, and you can get a decent PR link out of it
If you're actually looking to get news coverage, go to the websites for all your local newspapers, and look for their e-mail contact for tip submissions. Write a customized press release tailored to them, and try to come up with an interesting angle that might get them to cover your story. The easier you can make it for the journalists, the more likely they'll bother to cover you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Practices for Getting Shares, Likes, Etc on Social Media?
I wanted to know what the best practices are for getting people to re-tweet, like, share, and google plus your website. What has worked best for all of you, and what has worked not so well? Thanks!
Industry News | | OOMDODigital0 -
Difference between Organic and Natural Traffic?
This is a pretty basic question, but I'm wondering if there is any meaningful difference between the terms Organic and Natural traffic? My assumption is that Organic traffic refers to traffic that comes in through search engines, whereas Natural traffic would also include people directly entering a URL, coming in through social referrals, and through links on other sites in addition to organic search. Is this correct, or are there other definitions for what these terms mean?
Industry News | | ShawnHerrick0 -
Has anybody used Yext or Universal Business Listings as an automated approach to getting clients into all of the many directories? If so does it work? Or does Google penalize in using these automated services?
I'm trying to figure out if using either Yext or Universal Business Listings is worth it. They have reseller programs for SEO agencies. I just am curious what other SEO folks think of these services as I'm considering using one of them to automate and save time for clients. If you go to Yext.com or universalbusinesslistings.org you can see these. Curious what others say about these. Thanks
Industry News | | SOM240 -
New TLD's released Jan 1st 2013\. Who's in ?
Hey Mozzers, Auctions for new top level domains (examples of top level domains are: .com, .net, .info, .org etc) concluded in the summer and will become available from january 1st. Did anybody bid/buy a new tld or know someone who did? And who has plans to register new exact match domains? My hobby is poker and i have a big passion for it so im already thinking about .poker domains. play.poker, texasholdem.poker etc. Here is an overview with TLD's that will come available:|
Industry News | | PrizeWize
http://www.newgtldsite.com/new-gtld-list/ I also like .amsterdam (my home town) as TLD. What are your thoughts on this? I haven't heard or read much about this in the SEO community so im interested in getting a discussion started.0 -
Any research on a baseline traffic loss due to SERP crowding?
Hello all. I work with a number of ecommerce sites and in trying to gauge year over year performance I'm struggling to properly account for some of the organic shrinkage in SERPs. Many people have discussed the topic of SERPs with 6 & 7 results and the growing real estate being taken up by paid results. What I want to know is if anyone out there has done some large scale number crunching to find some averages on lowered CTR or traffic loss so I can better understand my numbers. Anyone have any input here?
Industry News | | NetvantageMarketing1 -
Anyone used an SEO company they are happy with and would recommend to others?
I have been researching SEO companies. Some are not willing to provide references, while others have references with lukewarm recommendations. Any e-commerce owners/managers here that have used an SEO company that they would recommend? I am about to give up and stick to doing it in-house!
Industry News | | inhouseseo0 -
25% Drop in Traffic In Last Month - Suggestions as to why?
We have had a 25% drop in traffic in the last month and I am trying to establish why that is. Our serps on some key terms have also dropped. Has Google run any updates in the last month or so? Thanks
Industry News | | simplesimonseo0 -
How to Educate my Company About SEO
Hey Mozzers, I'm currently faced with a situation that I believe is probably quite common in the SEO industry. I'd like to get the input of the SEOMoz community to see how others have handled this situation and how I can use that to help my company and of course myself in this process 🙂 Here's the dealio. I recently obtained a position at a fairly large company ($500 million annually) with the task of being our Lead SEO, which I am loving, but am finding one thing to be a big hurdle to our success. Essentially no one here has any pre-existing knowledge about what SEO and inbound marketing are. There are a few younger folks who understand some of it, and a few of those who I work with on a daily basis are starting to get it, but I fear that many of the folks on our webteam and even higher up do not understand the value of SEO, the implications of certain things the webteam does to our website, and moreso the value of me being here as the sole SEO expert. I'm wondering if anyone else out there has been in a similar situation and how I might be able to effectively instill a culture of SEO within my company to get people to think about SEO before they do things. My first goal is to ensure people think about SEO before making changes to our site. My second goal is for them to see the power of proper SEO, thus proving how valuable I am to the company. Thoughts anyone?
Industry News | | CodyWheeler0