Avoiding keyword cannibalisation in Wordpress Structure
-
Hi all,
I've been planning the WordPress structure for a client for a long time, and soon need to get started. I keep coming back to this problem / question, whereby there will be a static Page with a name like "Christmas Collection", but there also has to be a Category called "Christmas" to accomodate new content. Is this likely to cause serious keyword cannabalisation?
It's a non-ecommerce site
To elaborate we need to have the following static Pages:
christmas collection
easter collection
halloween Collection
and each of these Page's will be populated with related Posts (based on category ID) after the Page's content. And these corresponding Categories need to be similarly named.
As there's no apparent relation between Pages and Categories, I keep coming back to the concern that having a Page named "Christmas Collection" and a Category called "Christmas" is a big SEO NO NO.
Any thoughts, opinions, workarounds much appreciated!
Regards,
c
-
Well, considering there will be only one page which will probably mention the words, christmas, and all related words (not so much phrases), plus the category that will contain posts with those same words, it's a fight i can't really avoid!
But I understand what your saying, the search engines should figure it out.
Ok, i'll get on and create this website!
Many thanks for your insight!
c
-
I honestly don't see any problem with what you are wanting to do. That certainly wouldn't cause me concern.
Just remember that you don't want pages to fight against each other in terms of which one is going to serve the content for a given phrase. However, don't try too hard otherwise you might find Penguin coming along and giving you a hit before you even get anywhere. OOP (over optimisation penalties) are quite common when you try to do everything you possibly can.
Just keep it clean and you should be fine without having to worry about trying too hard.
And just remember that Wordpress has lots of little nuances that could be classed as problematic by other SEO's, but in reality, it is invariably pretty good at what it does, and does without penalty out of the box.
Andy
-
Thanks Andy. the URLs would end up looking like:
domain.com/christmas-collection for the page
domain.com/christmas for the Category
and
domain.com/christmas/post-title for categorised Posts
We will certainly want them both indexed, as the content will be unique. And great, i hope!
I'm thinking of going down the route of using the Category template in place of the Page. In other words, create a category template with content at the top, and the posts listed underneath. But, I'm no code ninja, and from what i've read Category templates are limited.
Thanks again
-
No, this won't be an issue. All you are talking about is a URL structure, but then you can get round this by changing your permalink structure if you wish.
However, I know others who have added the categories to their Robots.txt and others who have noindex'ed them. I also see many other sites that do absolutely nothing and with nothing detrimental in the SERPs.
It's not a biggie, but I am sure others will have some suggestions for you if you do want to do something about it.
Just focus on the great unique content on the pages and this will be Google's primary concern.
Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL structure with dash or slash
Hi, everyone Basically I am editing my website page's URL for SEO Optimisation and I am not sure which URL structure is best for SEO. The main different is the sign ( dash or slash ) before the product-code. HERE ARE TWO EXAMPLE www.example.com/long-tail-keyword-product-code www.example.com/long-tail-keyword/product-code To get more idea of my page, here is one of the product from my website : http://www.okeus.co.uk/pro_view-3.html My website is selling my own product, as a result the only keyword can be found was the name of the product and I separated different design by different code. Any experts who are willing help would be very much appreciated.
Intermediate & Advanced SEO | | chrisyu781 -
Keyword Cannabalisation & Ecommerce
Hi I have an Ecommerce site, with a lot of similar products - for example leather office chairs - 80 products all very similar.. We worked to optimise product pages for longer tail phrases such as black executive leather office chair, but we now have different product pages trying to rank for these longer tail phrases as well. Now I'm trying to decide whether to focus on some priority product pages - adding lots of useful content/videos etc to try & boost the ones we want to rank for the long tail. OR whether to focus on the category page, and getting this to rank for all keyword variations... I'm a it stuck - any advice is welcome!
Intermediate & Advanced SEO | | BeckyKey0 -
Implementing AMP pages on WordPress blog
Hey Moz Users, Has anyone tried using the WordPress plugin for AMP pages on their blog yet? Here's the link to it: https://wordpress.org/plugins/amp/. The implementation seems pretty straightforward but since there will be an AMP and a mobile friendly version of the posts on my blog I'm worried it will create a lot of duplicate content issues. I've seen a lot of articles pointing to a rel canonical tag that can be used to fix this situation. Not sure if I'm going to have an AMP version of all the posts on my blog, so this seems like it would be a pain to place the tag manually on specific pages with the AMP version only. Has anyone tried this plugin and what have you done to fix this duplicate content issue? Thanks
Intermediate & Advanced SEO | | znotes0 -
Exact Match Keywords
Hello,
Intermediate & Advanced SEO | | Cornel_Ilea
Now that the Keywords Tool is gone, how can I see [exact match] search volumes on Google?
Thank you,
Cornel0 -
Building "keyword" backlinks
Looking for some opinions here please. Been involved in seo for a couple of years mainly working on my websites and picking up the odd client here and there through word of mouth. I must admit that up until a few months back I was guilty of using some grey methods of link building - linkvana, unique article wizard and the such. While no penalties were handed out to my domains and some decent rankings gained, I got tired of always being on the lookout for what the next Google update will do to my results and which networks were being hit, and so I moved a lot more into the 'proper' way of seoing. These days my primary sources for backlinks are much more respectable... myblogguest bloggerlinkup postjoint Guest Blog Finder http://ultramarketer.com/guest-blogger-finder/ - not sure where i came across this resource but it's very handy I use these sources alongside industry only directories and general word of mouth. Ironically I have found that doing the word by hand not only leads to results I can happyily show people (content wise) but also it's much quicker and cheaper. The increased authority of the sites means far fewer links are needed. The one area I still am having a little issue with is that of building keyword based backlinks. I now find it fairly easy to get my content on a reasonable quality site - DA to 40 and above, however the vast majority of these sites will allow the backlink only as the company name or as a generic read more type thing. This is fine and it is improving my website performance and authority. The trouble I am finding is that while i am ranking for the title tag and some keywords in the page, I am struggling to get backlinks for other keywords. In an ideal world every page on the site would be optimised for a different keyword and you could then just the site name as anchor text to build the authority of that page and make it rank for it's content, but what about when you (or the client) wants to rank the home for a number of different keywords, some not featured on the page. The keywords are too similar to go to the trouble of making unique pages for, and that would also add no value to the site. My question really then, after a very long winded way of getting there, is are others finding it much more difficult to gain keyword based backlinks these days? The great thing about the grey seo tools, as mentioned above, is that it was super easy to get the backlinks with whatever anchor text you wanted - even if you needed hundreds of the thing to compensate for the low value of each!! Thanks Carl
Intermediate & Advanced SEO | | GrumpyCarl0 -
Change Joomla to Wordpress (Better SEO)
Hi, I'd like to change my cms but I am afraid 😞 I have lots of content in Google, so I know I should make 301 list but what do you think about the change? Now I am in good position and I don't want to make bad my rank 😞 Please let me know which way is the best and secured 🙂 Thanks, Misi
Intermediate & Advanced SEO | | Netkreativ0 -
Best internal linking structure?
We are considering implementing a site-wide contextual linking structure. Does anyone have some good guidelines / blog posts on this topic? Our site is quite (over 1 million pages), so the contextual linking would be automated, but we need to define a set of rules. Basically, if we have a great page on 'healthy recipes,' should we make every instance of the word 'healthy recipes' link back to that page, or should we limit it to a certain number of pages?
Intermediate & Advanced SEO | | nicole.healthline0 -
Keyword density for a website
I wanna make landing pages for my web site .going to write 500 words article but how about keyword density .i wanna insert 4 keywords into that article.looking for expert advices .
Intermediate & Advanced SEO | | innofidelity0