Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Content Development
    4. Onsite Blogging Vs Guest Blogging

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Onsite Blogging Vs Guest Blogging

    Content Development
    3
    4
    1208
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • ClarityVentures
      ClarityVentures Subscriber last edited by

      Hey all!

      I have a limited amount of time allocated to writing instructional blog posts for my company. When I complete an article I can do whatever I want with it: pitch it as a guest post on an industry blog, or post it on my company's onsite blog.

      I know there's not a magical solution regarding the percentage of time one should devote to guest blogging v. focusing on the company blog, but I figured I'd throw the conundrum out to the Mozzers anyway. In your opinion, how many of your writing resources should be devoted to guest posts, and how many should be devoted to maintaining the onsite blog? What if our onsite blog isn't currently receiving a lot of traffic?

      Thanks!

      Meg

      1 Reply Last reply Reply Quote 1
      • ClarityVentures
        ClarityVentures Subscriber last edited by

        Thanks, that really clears things up! For now, our main objective is traffic, so I'll keep the majority of my writing on our blog.

        1 Reply Last reply Reply Quote 0
        • charles1
          charles1 last edited by

          It really depends on what your objectives are? If your objectives are to increased traffic then adding content to your blog is a far better option.

          **Benefits of adding content to your website **

          • Long tail keywords = lots of traffic

          • Possibility of links (if you provide great content, it could get links. Don't expect to get lots easily though, check out this question I asked about blog posts and links acquisition ratio's)

          • Permanent asset for traffic and links.

          Benefits of Guest Blogging

          • One guaranteed link

          • Networking with other bloggers

          -Bring some traffic from other sites that might have lots of traffic.

          If you’re going to guest blog ensure to choose a website that has a massive user base of traffic. That wouldn't be achievable if you added it to your blog.

          1 Reply Last reply Reply Quote 1
          • EGOL
            EGOL last edited by

            Every word of content that I write on the topic areas of my business is posted on my website.

            I give nothing away.

            I don't want to feed my competitors and create new ones.

            1 Reply Last reply Reply Quote 0
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • TapGoods

              Blog.site.com vs site.com/blog

              Which is better for SEO: blog.site.com or site.com/blog.  In other words, is it better to have the blog running in a subdomain or as a director within the main site?  Right now we are running as a subdomain, but want to be sure Google isn't considering that a separate site.  The blog shows up separately on Google Analytics, which makes me think site.com/blog is better if for no other reason, it would give our domain greater traffic. Not sure if this matters, but some site info: our site is a sharing economy tool for renting your stuff we are running the blog on Wordpress blog traffic is about 5% of total traffic

              Content Development | | TapGoods
              0
            • Glaze

              Shopify Blog vs Wordpress

              We are moving our Ecommerce site to Shopify. Currently we run our blog on Wordpress and I'm wondering if anyone has an opinion on using the Shopify blog vs Wordpress?

              Content Development | | Glaze
              0
            • RosemaryB

              How Are You Handling Blog Posts/Author Pages when Employees Leave the Company?

              What do you believe to be the best approach in handling blog content for employees once they have left the company? We don’t want to remove the blog posts so they need to stay, but then there are the author pages. This gets tricky because the CMS ties the blog post to the author. One approach might be to change the author’s name to the Company’s name to get around author pages for people no longer with the company. It’s kind of tricky because the blog posts won’t have the same credibility if they don’t have a person’s name/photo associated with the post.  We could leave the blogger’s page and list him as a “Contributing Author” once he’s left the company. Thoughts?

              Content Development | | RosemaryB
              0
            • Antony_Towle

              Wordpress Blog Pages, Duplicate Title Tag

              Anyone have any experience in fixing the duplicate Title tag on a Wordpress blog multiple pages Basically the title tag remains the same on the pages /Blog/ /Blog/Page/2/ /Blog/Page/3/ My good friend Yoast Plugin doesn't seem to of resolved this (Unless i have missed something?) I don't really see this to be effecting anything and wouldn't of through it would either, but it would be nice to not see the notification within Moz site crawls and campaigns etc, its more of a cosmetic problem Any solutions ? Thanks James

              Content Development | | Antony_Towle
              0
            • tempowebdesign

              Best place for a blog blog.mydomain.com or mydomain.com/blog

              We have used blogs on a good number of client sites and always got good results from having them. However do you feel its best to have a blog as a subdomain or included in the site ie blog.mydomain.com or mydomain.com/blog

              Content Development | | tempowebdesign
              0
            • JamesFx

              Services Page vs Page For Each Service Offered

              Read an interesting article about how websites with just a "services" page suffer and they should try to create a meaningful page for each service they offer... Read so many blogs right now that I can't remember where I saw it

              Content Development | | JamesFx
              0
            • derrickkuhn

              How do blogs affect seo?

              Could you help me understand how blogs affect seo and how this works specifically when a blog is located within a site? Thank you!

              Content Development | | derrickkuhn
              0
            • bhsiao

              Index.html vs. default.html

              Hi, I have a website that is about 7 years old. I had been using index.html as the home page. When I redesigned my site about 3 months ago I changed it to default.html. The old index.html page was still on my server. I just realized my mistake. All of my links to the home page lead to the new default.html. However, people are still landing on the old index.html. I have change the old index.html to the new design  but that means i have 2 "home" pages out there. Should i delete one? Should I leave them both there but use the canonical tag for one so it is not considered duplicate content? What is best for my rankings?

              Content Development | | bhsiao
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.