PPC Keyword Phrases and Options

[JohnW-UK]

Sorry in advance.... I've used search on the SEOMoz site and Google but not found an exact answer to my question.

I am looking at starting PPC campaign - do I need all variations of these keywords or is google clever enough to work on dashes etc... I want the keyword phrase to come up with loads of different locations. Do I need to input them all separately like I have below?

1. Keyword Sample Phrase

2. Keyword-Sample Phrase

3. KeywordSample Phrase

4. Keyword Sample Phrases

5. Keyword Sample Phrase Location

6. Keyword-Sample Phrase Location

7. KeywordSample Phrase Location

8. Keyword Sample Phrases Location

Thanks in advance....

[JasmineA]

I would do it like this:

AdGroup - Keyword

• Keywords

AdGroup Location

• Keyword Location
• Keywords Location

You really just need to make sure that if you do it this way, you turn off the "Keyword Variance" in the Campaign Settings or it will F up your data.

Don't forget to NOT use broad match and only use modified broad match.

And always always use Phrase & Exact matches for every keyword type!

[David_ODonnell]

"If you'd like to add keywords that contain multiple words (phrases), you don't need to use hyphens or any other punctuation."

From http://support.google.com/adwords/answer/2453981?hl=en