Above the Fold Content
-
How important is the placement of unique content "Above the Fold". Will attention grabbing images suffice or must their be a lot of unique text?
-
Hi Brett,
Having more unique content above the fold is very important. As Irving mentioned, it is important from a content to ad ration. When visitors visit your site, they want to see the contents right away instead of scrolling down a few ads before seeing the content. Being able to see the contents right way is good user experience and Google likes that. Google rolled out an algorithm for content above fold.
http://searchenginewatch.com/article/2216227/Google-Updates-Above-the-Fold-Page-Layout-Algorithm
Hope this article from search engine watch will answer your question.
Enjoy!
-
Any images that you do add anywhere to the site should also have the proper tags so the search engines know they are there. You want to include quality unique content that serves your reader well above and below the fold, whenever possible.
-
It's important from a content to ad ratio. An image is only one line of code so I would say content is much better.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content. Competing for rank.
Scenario: An automotive dealer lists cars for sale on their website. The descriptions are very good and in depth at 1,200 words per car. However chunks of the copy are copied from car review websites and weaved into their original copy. Q1: This is flagged in copyscape - how much of an issue is this for Google? Q2: The same stock with the same copy is fed into a popular car listing website - the dealer's website and the classifieds website often rank in the top two positions (sometimes the dealer on top other times the classifieds site). Is this a good or a bad thing? Are you risking being seen as duplicating/scraping content? Thank you.
Intermediate & Advanced SEO | | Bee1590 -
Content or Backlinks
HI I have resource issues and need to prioritise my time, I know both content & backlinks are important for SEO, but where will it be most beneficial to spend my time? We are a generalist site, so this also makes things tougher. I have some core areas to work on, but want to be the most effective in the time I spend on them. Thanks!
Intermediate & Advanced SEO | | BeckyKey1 -
Penalty for adding too much content too quickly?
Hi there, We released around 4000 pieces of new content, which all ranked in the first page and did well. We had a database of ~400,000 pieces and so we released the entire library in a couple of days (all remaining 396,000 pages). The pages have indexed. The pages are not ranking, although the initial batch are still ranking as are a handful (literally a handful) of the new 396,000. When I say not ranking - I mean not ranking anywhere (gone up as far as page 20), yet the initial batch we'd be ranking for competitive terms on page 1. Do Google penalise you for releasing such a volume of content in such a short space of time? If so, should we deindex all that content and re-release in slow batches? And finally, if that is the course of action we should take is there any good articles around deindexing content at scale. Thanks so much for any help you are able to provide. Steve
Intermediate & Advanced SEO | | SteveW19870 -
Duplicate content based on filters
Hi Community, There have probably been a few answers to this and I have more or less made up my mind about it but would like to pose the question or as that you post a link to the correct article for this please. I have a travel site with multiple accommodations (for example), obviously there are many filter to try find exactly what you want, youcan sort by region, city, rating, price, type of accommodation (hotel, guest house, etc.). This all leads to one invevitable conclusion, many of the results would be the same. My question is how would you handle this? Via a rel canonical to the main categories (such as region or town) thus making it the successor, or no follow all the sub-category pages, thereby not allowing any search to reach deeper in. Thanks for the time and effort.
Intermediate & Advanced SEO | | ProsperoDigital0 -
Product Syndication and duplicate content
Hi, It's a duplicate content question. We sell products (vacation rental homes) on a number of websites as well as our own. Generally, these affiliate sites have a higher domain authority and much more traffic than our site. The product content (text, images, and often availability and rates) is pulled by our affiliates into their websites daily and is exactly the same as the content on our site, not including their page structure. We receive enquiries by email and any links from their domains to ours are nofollow. For example, all of the listing text on mysite.com/listing_id is identical to my-first-affiliate-site.com/listing_id and my-second-affiliate-site.com/listing_id. Does this count as duplicate content and, if so, can anyone suggest a strategy to make the best of the situation? Thanks
Intermediate & Advanced SEO | | McCaldin0 -
How to Fix Duplicate Page Content?
Our latest SEOmoz crawl reports 1138 instances of "duplicate page content." I have long been aware that our duplicate page content is likely a major reason Google has de-valued our Web store. Our duplicate page content is the result of the following: 1. We sell audio books and use the publisher's description (narrative) of the title. Google is likely recognizing the publisher as the owner / author of the description and our description as duplicate content. 2. Many audio book titles are published in more than one format (abridged, unabridged CD, and/or unabridged MP3) by the same publisher so the basic description on our site would be the same at our Web store for each format = more duplicate content at our Web store. Here's are two examples (one abridged, one unabridged) of one title at our Web store. Kill Shot - abridged Kill Shot - unabridged How much would the body content of one of the above pages have to change so that a SEOmoz crawl does NOT say the content is duplicate?
Intermediate & Advanced SEO | | lbohen0 -
What content should I block in wodpress with robots.txt?
I need to know if anyone has tips on creating a good robots.txt. I have read a lot of info, but I am just not clear on what I should allow and not allow on wordpress. For example there are pages and posts, then attachments, wp-admin, wp-content and so on. Does anyone have a good robots.txt guideline?
Intermediate & Advanced SEO | | ENSO0 -
Affiliate Site Duplicate Content Question
Hi Guys I have been un-able to find a definite answer to this on various forums, your views on this will be very valuable. I am doing a few Amazon affiliate sites and will be pulling in product data from Amazon via a Wordpress plugin. The plugin pulls in titles, descriptions, images, prices etc, however this presents a duplicate content issue and hence I can not publish the product pages with amazon descriptions. Due to the large number of products, it is not feasible to re-write all descriptions, but I plan re-write descriptions and titles for 50% of the products and publish then with “index, follow” attribute. However, for the other 50%, what would be the best way to handle them? Should I publish them as “noindex,follow”? **- Or is there another solution? Many thanks for your time.**
Intermediate & Advanced SEO | | SamBuck0