Would you delete the links page ?
-
I have noticed that more and more of my competitors are removing the links page from their sites. Either that or they are hiding them.
I suppose it makes sense because all the links on my page http://www.kerryblu.co.uk/links-7-w.asp are just links to sites that are linking to me. Supposedly there is no worth in this but I'm just worried that I will lose a lot of links if I delete this page and this may effect my currently crappy rankings for the worse.
What do you think? Keep the links page or delete it ?
-
My most recent client for unnatural links penalty removal is one that was penalized because of reciprocal linking, mostly on links and resource pages.
Doing a couple of link exchanges via a links page is not going to get you a penalty. But, the Webmaster Guidelines say that you can be penalized for doing excessive link exchange "You link to me and I'll link to you". They don't say what is considered excessive though.
Does this mean you have to get rid of your links page completely? Not necessarily. But you have to be careful. Make sure your links are all relevant. For example, if a real estate site has a resources page that includes links to flower shops, pet shops and casinos, then this is a red flag for a page that is existing just for the purpose of linking out. Similarly, if you are getting links back from sites that are totally not related to you then this can be a red flag.
It is ok to have a resource page (or to be mentioned on one) when it makes sense and when there aren't LOADS of links on the page. A healthy resource page will not be completely made up of reciprocal links but will also include links to government sites and authority sites in your niche.
A better option, though, when trying to exchange links is to exchange guest posts. Be careful to provide and publish only good quality stuff though....something that your readers will appreciate. If you have your own blog and provide content for your readers then, when you want to exchange links, ask a partner to write an article for your blog and in return you can do the same. Be careful not to produce patterns. For example, don't end every single guest post with the same author bio and anchor texted keywords. If possible, try to get a link back to your site within the body of the post and not in an author bio. And again, be careful with your anchor text.
-
It looks like a lot of your links shown on this page are directory listings or sites offering to do link swaps. I would say these links have very little value and may in fact negatively impact your site. As Danrawk pointed out the key is linking to relevant content and high in quality.
Stick to building relevant content that is valuable to your customers to earn links from other influential people and sites in your industry rather than participating in quick link swaps or adding your business to a low ranked directory.
-
hi -
it looks like the links you have on there are relevant to your website. that's good.
have you review the links you have there in open site explorer? are they QUALITY websites?
furthermore, are these websites linking back to you?
if the answer to the above 2 are both no, you may want to reconsider linking. there's nothing wrong with indicating you are a part of a community and link to relevant content, the the key is that it is actually relevant. if those sites are low in quality and don't reciprocate links, you may want to reevaluate.
work on getting more external links from relevant websites in your field. that will have a much higher impact that a page of links on your site. :>)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal Link Building and Link Juice Quality
Hi There! I manage the website for a law office that covers many geographical locations. For very specific niche content, we would prefer to create one piece of content and link to the various geographic locations where we would handle that topic instead of posting multiple variations of the same content for each specific geographical area. If we put a button on these pages that has links to each location, will that have the same "link juice" effect to the pages we're linking that linking directly in the text would? (example: the Where can we help you? button on this page : http://www.zdfirm.com/volkswagen-recall/) Thank you!
Link Building | | ZDAdmin0 -
Are links from charities really better than 'normal' links.
Hi Guys. Just wondering about this idea that links from Charities are particularly good. I've heard people say that links from .org sites are particularly strong. But anyone can get a .org domain, it's just that charities tend to use them more often. Right? I just don't get the logic. Can anyone give more detail about this? Is it a myth? Is there quality info on this topic I can check out? We're working with several charities at the moment, and they all seem happy to blog and link to us...so I just wanted to know a little more. Isaac.
Link Building | | isaac6630 -
What is a good ratio of total links to linking root domains?
Is 100 total links for every linking domain too high? I suppose I could also look at ratios of sites that are doing well in the rankings.
Link Building | | ProjectLabs0 -
Link Ratio
Hello, When Building backlinks is there a specific ratio I should try to follow to avoid any issues with google? Thank you!
Link Building | | TP_Marketing0 -
Header and Footer Links on Home and other catelog pages of site
Hello, in our site www.mycarhelpline.com - we have just reworked on header and footer links. Have removed lost of unncessary footer links. However, the header links on extreme top right side has some links like - login, register, about us, partner with us etc. Is is that google will give importance to these links and i rather should move them to footer links of page and should move the most important anchor links on the top header. Pl suggest
Link Building | | Modi0 -
Link on a https page
Hi there, I have the opportunity to get a link on a https page.I can't see any page rank but it has lots of good links to the http url. How Google will value this link? any study? Thanks
Link Building | | montseyel0 -
Link footprints
Hi! I have question about link footprints. What should be taken into consideration? Is it real issue when your backlinks have heavy footprint? Thanks for answer..
Link Building | | asystematic1 -
Building Links
Hi everyone, I am new to SEO and in the process of building links the clean way. Any suggestions on how exactly I can find websites that are linking out to quality websites already? I went thru most of my competitors link building strategy - and 90% of their links are done either thru link exchange or paid links. So looking at my competitors strategy does not really help. So I need to find websites/blogs/forums that are ready to link to me if I can show them some useful content. How do I find these websites first? Please help! Cheers! Arjun
Link Building | | ArjunRajkumar0