Is this site worth subscribing to?

[Hardley1]

Hi everyone is, the below site worthwhile submitting to? I see one of our competitors is on here and the article they have published has in turn be picked up by other sites. Is the financial cost worth the back link reward?

https://app.prweb.com/Main.aspx?Entity=Home

[Timmmmy]

Tools like PRWeb can definitely drive traffic to your website and potentially drive conversions. However, garbage in, garbage out so the content of the PR you are sending is EVERY bit as important as the conduit itself.

Your copy must be compelling enough for users to read and hopefully publishing editors to post on their news/blog websites to get you the most traction. Use best practices of content marketing to write high quality, compelling copy. Many great examples here at seomoz.org, hubspot.com &  copyblogger.com.

Hope that helps.

[TakeshiYoung]

Matt Cutts has recently claimed that press releases won't really help with rankings, but there have been counter claims about the issue as well:

http://www.seroundtable.com/google-press-release-links-16136.html

Press releases can definitely be helpful if you have something genuinely newsworthy and it gets picked up by the press.