Competitor Analysis
-
Hi,
Is it possible to use SEOMoz to see the keywords my competitors rank for?
Thanks
Andrew
-
Not to my knowledge.
Anything that claims to do so is probably simply analyzing backlinks for anchor text, keyword density, or looking at the keywords meta tag - so the data you get back will only be hypothetical as to what your competitors maybe or should be targeting... not necessarily the keywords they are targeting or ranking well for.
SEMrush.com claims to do such a task; however, I personally do not believe that it does an accurate job. At least in my opinion.
Good luck.
Mike
-
Thanks so is there no way of entering my competitors URL and seeing a list of all there main keywords? Thanks
-
If you have SEOMoz Pro, you can setup Competitors in your Campaign Settings. Once configured, click on the Rankings tab of your compaign, then click on a given keyword. You will see a graph comparing how you rank against your competitors for the given keyword over the past 6+ months.
If you do not subscribe to SEOMoz Pro (which you should, cause it ROCKS), you can try using Google Adwords. Instead of searching for a word or phrase, you can search by Website. This displays keyword ideas for the particular website you entered.
So for instance, when I just did Microsoft.com, Windows 7, SQL, Xbox 360 all appeared as keywords. Once you generate these keywords, you can then just Google them and see where your competitors rank in comparison to you.
Hope that helps.
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why does SEO MOZ Pro scan your competitors keyword rankings?
I find the keyword rankings feature of SEOmoz Pro probably it's most useful feature. I was wondering why you can't see your listed competitors stats in comparison?
Moz Pro | | AndyMcSherry0 -
About NOFOLLOW tag for SEOmoz analysis
Hi all, Another issue while trying to resolve all the duplicate content SEOmoz reports to me. May be some of you guys can help: I have a dynamic error page on our website, generated in case of error, that can happen on many urls. Of course that one should not be indexed. I added the following tag on the HEADER: name="robots" content="NOODP,NOINDEX,NOFOLLOW" /> To me this should prevent from having this page indexed, but also from having this page reported by SEOmoz analyzer as duplicate content. Any hints?
Moz Pro | | nuxeo0 -
How long will it take for the link analysis to be updated?
In an effort to evaluate SEOmoz I started off my free trial with a fresh website that I am going to get to rank on the first page and hopefully to the #1 spot. I have been link building and changing the website around a lot. When I created the website hosted by HostGator with wordpress installed I marked down where it showed up the first time. After checking for many days to about the 100th spot I found it in spot 65. I have since then been spending some time (not a ton of time, but enough) guest posting, some bookmarking, press release creation and some other odds and ends stuff. The page has gone up to 23rd but there have been no signs of any work done on the link analysis. So, How long does it take?
Moz Pro | | DLRISM0 -
How to tell where a competitor's Facebook Shares are coming from?
Is there a way to tell where a competitor's facebook shares and likes are coming from? How to also tell what ads they have running in Facebook and their spend? I am looking at OSE's data and its telling me a competitor has 8.5K Facebook shares and 1K facebook likes. I go to their facebook page and it has about 25 likes. This site should not have anywhere close to the facebook shares/likes its receiving so wondering where they are getting their boosted traffic from.
Moz Pro | | rjb6270 -
How can a competitor show no internal links?
I'm comparing metrics between my site and competitors. Statistics on Site Explorer show that one competitor has no internal links. How is that possible? http://screencast.com/t/P9WX7R9hpdD Thanks for your insight. P9WX7R9hpdD
Moz Pro | | addventures0 -
How are our competitors getting these inbound linking domains?
I'm currently managing SEO for my company's website, and I'm getting into link building for the first time. As part of the process, I'm using Open Site Explorer to see who's linking into our competitor sites, to get a better sense of what's available to us in our particular avenue of e-commerce. However, I'm finding that our competitors are getting inbound links from high-authority sites pretty far afield from selling jewelry - census.gov, parallels.com, warnerbros.com, and others. I try clicking through to these links, but each link starts a download of a file. I've seen .f4v, .7z, and .apk files listed as inbound links to our competitor. How is this happening? Again, I'm new to link building, so there may be a simple answer here, and if so I apologize for asking. However, this seems really strange to me, and a difficult situation to confront.
Moz Pro | | jozaksut0 -
Any plans to allow direct comparison between a selected website (client) and top competitors?
Hi, I really like the SEOMoz keyword difficulty tool. It currently reports metrics between the top 10 positions. Is there any plan to introduce the facility to directly compare metrics between a selected website and that of other competing websites. For example, a clients' website compared to the top 10 results, or compared to a number of other selected competiors websites? Best wishes, David
Moz Pro | | Hallam0 -
How Do You Leverage Linkscape Data to Overcome Your Competitors?
Hi everyone...I used Q&A a long time ago when my company had a paid subsription but I haven't used it in a while, so I'm excited! And since the Q&A is apparently addressed to the Moz community, I figured I would embrace it and ask all of the Mozzers out there: How do YOU use Linkscape to reverse engineneer a competitor's website? I understand how to use Linkscape. What I'm looking for is specific filtering or "out of the box" uses of Linkscape to truly understand how a website has obtained it's ranking in the search results. In particular, I'm really curious about how everyone (including those who truly know how Linkscape works, i..e the minds behind it) make sense of the "DJ Passed" #'s or "most important links" criteria. I realize Linkscape is wonderful, but what I've found is that often times the links that "pass the most juice" or the links that are the "most important" AREN'T actually the most important links on a site. For example, I often find that the links that have the highest "DJ Passed" are directories. I could be wrong, but my guess would be that directories actually pass very little link juice. If directories gave as much link juice as the linkscape metrics indicate, then they are by far the best linking source, which I think we all know isn't the case in most instances. To be clear...My intention is not to "debunk" the value of Linkscape...On the contrary, I think it's a wonderful tool and I want to understand it's nuances so I can identify "false positives", use it to get a true picture of a website, and get any tips/tricks from those who've successuly used it to overcome there competitors. Thanks ahead of time!
Moz Pro | | LuminConsutling1