Changing the url of a page
-
Hello.
I would like to change the url of a page. It currently has very few inbound links. I would set up a 301 redirect to the new url. Is there anything else I should take into account before changing the url? Is there a downside to changing a url? Do inbound links carry the same value when a 301 redirect is involved?
Thank you!
-
No prob good luck
-
Very helpful! Thank you, Mike!
-
The only downside to changing a URL is if you don't 301 and the crawl path gets changed. Here are a few tips to remember when changing URL structure
- Setup 301 Redirect
- Make sure URL is SE Friendly (If your selling organic dog food on the page the URL should read like so - http://www.domain.com/organic-dog-food) Remember a good URL is meaningful and a great URL is obvious
So that's my 2 cents hope it helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing from www to non-www impacting page authority?
I moved my website in May from Wix to Wordpress. Since then the home page authority has dropped from 27 to 16. The old website displayed as www.ajlansell.co.uk, but the new site is set to ajlansell.co.uk without the www (this was set by my hosting company). I tried changing the settings in Wordpress to www.etc, and the home page bounces back up to a page authority of 27 - but it messes up the menus and some other elements on the page so that the page is not displayed correctly. Is there any other way I can get that page authority back? Thanks.
On-Page Optimization | | Photowife0 -
Is the URL Matching the Page Title Important?
Hello I have tried searching for an answer on this but I can't get a clear answer due to the results when searching for URL title. I have just launched our second Shopify site for one of our brands. My first site launched in 2014 but when I launched I didn't pay much heed to SEO for page titles, URLs, etc so have retrospectively fixed this over time. For my Shopify site just launching I want to get it as right as possible from the start (learning from mistakes). My question is regarding URLs and what my approach should be for better SEO. So, I have a page with a Title of Newton Leather Wallets, Purses, Card Holders & Glasses Cases and the URL is https://www.tumbleandhide.com/collections/newton-leather-wallets-card-holders It was my understanding that I should try and make the URL reflect the Page Title more accurately. The problem is that this takes the character count to 77. On other pages it can be in the 80s. Will the above link be better for SEO than say just https://www.tumbleandhide.com/collections/newton I am just wary of the URL's being too long as my Moz Site Crawl is returning a lot of URLs that are too long. Thanks in Advance.
On-Page Optimization | | lukegj0 -
Homepage On-page Optimization
How do you all handle homepage optimization, if you (or a client) offers a variety of services? Our homepage has the strongest link profile of any of our pages, but it lists all the areas of law we cover. Therefore, it has too many keywords and none really rank well. Should we just pick our most profitable areas and optimize for that? www.kempruge.com in case anyone would benefit from looking at the actual page. Thanks, Ruben
On-Page Optimization | | KempRugeLawGroup0 -
Deleted pages still registering as 404 pages.
I have a an all html site that I can only work on through the ftp. The previous marketing company ran a script that built thousands of location landing pages, but all they did was change the tags and headers and the keywords in the pages, other than that they are all duplicate pages. I removed them, but Google is reading them as 404 pages. How do I tell Google those pages don't exist? or do I just need to let the bots crawl it a few times and it will see that eventually?
On-Page Optimization | | SwanJob0 -
"City page" links in footer of home page: Spammy?
Is listing a bunch of links to city pages in the footer of a home page considered "spammy" to Google? (ie- Chicago Alarms, Illinois Alarms, Naperville Alarms, etc.) What are the negative affects this might have on ranking, if any?
On-Page Optimization | | MChi0 -
To Reduce (pages)... or not to Reduce?
Our site has a large Business Directory with millions of pages. For examples' sake, let's say it's a directory of Restaurants. Each Restaurant has 4 pages on the site, each tied together through a row of tabs across the top of the page: Tab 1 - Basic super 7 info - name, location, contact info Tab 2 - Restaurant menu Tab 3 - Restaurant reviews Tab 4 - Photos of food The Tab 1 page generates 95% of our traffic, and 90% of conversions. The conversion rate on Tab 2 - Tab 4 pages is 6 - 10x greater than Tab 1 conversions. Total Conversions from search queries on menus, reviews and food are 20% higher than are conversions resulting from searches on restaurant name & info alone. We're working with a consultant on a redesign, who wants to consolidate the 4 pages into one. Their advice is to focus on making a better page, featuring all of the content, sacrifice a little organic traffic but make up any losses by improving conversion. My counterpoint is that we shouldn't scrap the Tab 2-4 pages just because they have lower traffic - we should make the pages BETTER. The content we display is thin, and we have plenty of data we could expose to make the pages more robust. By consolidating it will also be hard to optimize a page for people searching for name/location AND menu AND reviews AND photos. We're asking that one page to do too much, and it's likely we will see diminished search volume for queries on menu, reviews and food. I think the decline will be much more significant than the consultant estimates. The consultant says there will be little change to organic traffic. since Tab 1 already generates 95% of traffic. Through basic math, they're saying the risk is a 5% decline in organic traffic. Further, they see little chance of queries for menu, reviews, and food declining because most of those queries tend to send people too the home page or Tab 1 page anyway. Finally, the designer of the new wireframes admitted that potential organic traffic risks were not taken into consideration when they recommended consolidating the pages. I sincerely appreciate your thoughts and consideration! Trisha
On-Page Optimization | | lzhao0 -
Canonical URL problem
On page analysis wanted me to add a canonical url tag. However I added then re ran the on page analysis and it came up with an error. What is the proper way to add a canonical url tag in the head of an index page? ie. add a canonical tag to www.hompeage.com/index.html would it be ? Or should I ignore this for a home page? Because I add it then run the analysis again and get this? Appropriate Use of Rel Canonical Moderate fix <dl> <dt>Canonical URL</dt> <dd>"http://www.ensoplastics.com/index.html"</dd> <dt>Explanation</dt> <dd>If the canonical tag is pointing to a different URL, engines will not count this page as the reference resource and thus, it won't have an opportunity to rank. Make sure you're targeting the right page (if this isn't it, you can reset the target above) and then change the canonical tag to reference that URL.</dd> <dt>Recommendation</dt> <dd>We check to make sure that IF you use canonical URL tags, it points to the right page. If the canonical tag points to a different URL, engines will not count this page as the reference resource and thus, it won't have an opportunity to rank. If you've not made this page the rel=canonical target, change the reference to this URL. NOTE: For pages not employing canonical URL tags, this factor does not apply.</dd> <dd>So do I add it or not? If I don't I get a lower page rating if I take it off I get a higher page rating with room for improvement. </dd> </dl>
On-Page Optimization | | ENSO0 -
URL question
Hi guys, the pro campaign thing you got going is wicked, love it. I'm recieving good results with my keywords and have noticed that categories that go beyond sub/sub/sub don't do to well. So I wanna move those that do one step up which makes it go from: http://spytunes.com/practice-guitar/advanced-routine/scales/aeolian to here http://spytunes.com/practice-guitar/advanced-routine/aeolian The existing menu system that follow all these categories across the site will soon go so it won't be a user friendly problem, I will have other type of menus. But, and here is the question: Would I greatly benefit from taking the non existent menu away and just go for: http://spytunes.com/practice-guitar/aeolian while i'm at it? Or do I stick with my current structure? I guess my real question is; how much is there to flat URLs? Cheers -dan lundholm spytunes.com
On-Page Optimization | | spytunes0